Dealer Development Executive with decades of first-hand experience as an owner/operator of a multi-line motorcycle dealership. More than 10 years of experience in senior management positions with motorcycle manufacturers in a dealer development role. Extensive experience shaping franchise networks to optimize per dealer sales as well as expanding total footprint to increase overall revenue. Thoroughly familiar with all aspects of the retail sales and service management of dealerships. Specialties: Mr. Cunningham specializes in franchising, distribution network growth, and retail development. Past associations include, Triumph Motorcycles, Piaggio North America, and Easyriders. He is thoroughly familiar with all aspects of the retail sales and management of dealerships and has successfully structured dealer networks and training programs to increasing sales per outlet and dealer profitability.

Director of US Sales and Dealer Development @ From December 2011 to Present (4 years 1 month) Las Vegas, Nevada AreaVice President, Dealer Development @ • Served as one of four Senior Managers responsible for the oversight of Triumph North America. These duties included budget overview, marketing, logistics, pricing, branding and operations for the United States and Canada • Designed and implemented a successful dealer network strategy which resulted in a 37% increase of sales per dealer during one of the worst down turns in the market From February 2007 to August 2011 (4 years 7 months) Vice President, Sales & Dealer Development @ • Served as Chief North American Market Advisor to the President while Piaggio reestablished a local presence in North America after a seventeen year absence • Developed and implemented sales and dealer development strategy, resulting in a single year’s sales growth of 78% from 2003 to 2004 • Hired, trained, and managed 8 District Sales Managers responsible for nationwide operational sales From March 2000 to November 2005 (5 years 9 months) Director Business Development @ • Grew dealer network from 8 to 35 new franchised stores while serving as sole account manager for all stores nationwide • Developed national training program for sales, financing, and insurance. Shifted dealer staff focus to include motorcycle sales in addition to high performance accessories for V-twin segment. From February 1997 to January 2000 (3 years) President @ • Developed and implemented operational, sales, and marketing strategy to increase sales of Kawasaki, Yamaha, SeaDoo and Easyriders (Harley Davidson aftermarket) products Eastern North Carolina. • Increased sales revenue from six million to nine million dollars in three years. From August 1976 to January 1997 (20 years 6 months)

BA, Sociology / Business @ Wofford College From 1971 to 1976 Mike Cunningham is skilled in: Product Development, New Business Development, Brand Loyalty, Strategic Planning, Negotiation, Automotive, Sales Management, Management, Advertising, Sales, Sales Operations, Marketing Strategy, Account Management, Marketing, Forecasting