Video • Interactive & Mobile Marketing • Sales Development & Strategy • Business Development • Promotions Highly-focused marketing and business leader with extensive experience developing sales promotions for high-profile media companies in the online media space. Proven ability to initiate creative marketing programs that generate significant sales. Skills include traditional and online marketing, integrated 360 cross platform promotions, and social media. Expert in targeting consumers through creative marketing and placement in cinema, online & mobile, out-of-home and print media, with demonstrated skills in integrated programming, leadership, organization and teamwork. Recognized among peers and industry groups as a pioneer of award-winning marketing programs with a strong ability to develop and manage revenue-generating programs. Goals: Desire to provide progressive interactive and integrated marketing solutions for a for an online content publisher, preferably in the entertainment space. Specialties: Cinema Advertising Interactive Marketing Online and Mobile Media Sales Social Media Video Advertising Long Form Content Integrated Promotions E-mail Marketing Organic Database Building

Senior Marketing Manager @ As the Senior Ad Sales Marketing Manager in NCM’s NY office, I manage a team of dedicated ad sales marketers, develop strategic solutions for top-tiered national advertisers, and provide compelling promotional opportunities that have enabled our Ad Sales team to close nearly $80 MM in on-screen, on-site and online advertising. Agency and brand work for high-profile organizations such as Omnicom, Turner, A&E, Google, NBC Universal, Vizio and Planet Fitness. NCM is the largest cinema advertising network (and the #1 weekend video network) in America, reaching moviegoers on-screen, on-site, online and on mobile devices. We offer captivating entertainment content, national reach and unparalleled audience engagement across its digital in-theater network of over 20,000 screens in over 1,500 theaters in 183 Designated Market Areas (49 of the top 50). During 2013, over 710 million moviegoers attended theaters that exclusively present NCM’s FirstLook pre-show program, including the three largest movie theater chains (Regal, AMC and Cinemark) and 40 other leading regional theater circuit affiliates. From November 2013 to Present (2 years) Greater New York City AreaAlternative Entertainment Programming @ • Conceived and developed the integrated marketing strategy for the release of “Stephen Sondheim’s Company,” Screenvision’s highest performing alternative content event to date. • Forged a $500k promotional alliance with Entertainment Weekly and opened the door to new sponsored content opportunities. • Introduced powerful social media marketing concepts to Screenvision. Executed an innovative socially-focused campaign with Screenvision’s exhibitor partners, which led to $1.6mm in ticket sales. From September 2010 to October 2013 (3 years 2 months) Marketing Consultant @ Create marketing programs around films and other entertainment content for media ad sales teams. Develop ad sales and consumer marketing products for clients in the online/digital entertainment space. Currently working with clients such as Entertainment Weekly Magazine and Disney. From 2008 to September 2010 (2 years) Director of Marketing, Reader's Digest.com @ Designed marketing strategies for ReadersDigest.com as online-only sales assets and as integrated, cross-platform solutions with the print magazine. Standardized online ad sales products and marketing communications to create fully monetized packaged solutions. Worked with the executive, editorial and production teams to help guide the re-launch of ReadersDigest.com for advertising sales, to fully realize the website’s revenue-generating potential. • Worked with the National Online Sales Director and a team of new sales managers to help generate over 1.5 million dollars in new revenue. • Developed high-impact programs that generated $750,000 in incremental sales in first six months, including landmark solutions for Procter & Gamble’s Crest and Oral B brands, Kraft Planter’s Nuts, LensCrafters, Swiffer and Susan G. Komen. • Significant contributions to landmark cross-platform deals closed, including Ford Warriors in Pink, Vicks, and a $1 million+ deal with Promise Spreads. From October 2007 to November 2008 (1 year 2 months) Marketing Director @ Marketing Director Created and guided innovative, integrated strategies for TV Guide’s online, magazine, and TV channel platforms and directed all aspects of marketing for the online advertising sales team. Successfully leveraged existing assets for the purpose of maximizing online and integrated sales revenue. • Generated over $5mm in ad sales revenue by developing programs and materials for the National Online Sales Director and a team of Account Executives • Created an ongoing source of revenue by conceiving and developing the BIG SCREEN TOUR, TV Guide’s cross-platform, advertiser screening system. • Enabled the sales team to exceed budget goals by hiring third-party agencies to brainstorm, write content, and develop creative solutions. • Drove traffic to sponsored content with innovative site-wide solutions that allowed TVGuide.com to extend reach throughout its site. From July 2006 to October 2007 (1 year 4 months) Online Business Development/Sales Director @ Directed all aspects of online business development and marketing for Time Out New York (TONY). Developed innovative integrated strategies for TONY’s online, magazine and video on demand platforms. Devised a competitive compensation structure for the integration of online sales across the entire sales organization. Collaborated across TONY’s business units to achieve business goals. • Generated $76,000 in incremental sponsorship revenue and a source of ongoing studio revenue by creating TONY Free Flix, TONY’s sponsored interactive screening system, a model for integrated, cross-platform sponsorship programs at TONY. • Grew online ad sales from $100,000 to $450,000 in first year by recruiting and managing a new, dedicated interactive sales team. • Managed cross-platform online sales through the print sales team. • Launched and spearheaded TONY Personals, Time Out New York’s user-generated, fully-integrated cross-platform singles/personals program. From February 2005 to July 2006 (1 year 6 months) Marketing Director @ Created revenue-generating promotions and increased brand awareness through award winning promotional sponsorships with major film studios and media partners. Managed all aspects of Loews’ seasonal marketing platforms and directed marketing and promotions for theater grand openings. Spearheaded the development of Loews’ showtimes via email program and grew the database to a half-million users. • Generated over $20 million worth of call-to-action media and drove box office revenue by managing a staff of 25+ field agents. • Partnered with MSN, Entertainment Weekly, Family Circle Magazine and The New York Times. • Generated over $250,000 in theater rental revenue. • Spearheaded the company’s collaboration in the launch of Fandango.com. • Drove traffic to theater openings by focusing online advertising through strategic online partnerships such as StartSampling.com. • Won numerous Studio Exhibitor Relations Awards for promotional excellence. • Theater Manager 1987 - 1991 From February 2002 to February 2005 (3 years 1 month) Interactive Marketing Director @ • As Interactive Marketing Director, reduced interactive online advertising costs by 93%. • Launched Loews’ opt-in newsletter database with customized showtimes via email. • Restructured website appearance and improved online experience for users. • Drove patrons to new theatre openings through online media buys and barter. From February 2000 to February 2002 (2 years 1 month) Regional Marketing Director @ • As Regional Marketing Director, Generated over $1 million in media promotional value through barter Across multiple markets, including Houston, Dallas, Boise and Tucson. • Created early paid sponsorship model, which generated incremental revenue and drove awareness for the Loews brand. From 1997 to 1998 (1 year) Manager @ From 1987 to 1991 (4 years)

MBA, Marketing, Finance @ Washington State University From 1994 to 1996 Bachelor of Arts, Psychology @ Framingham State University From 1986 to 1990 Mike Ankener is skilled in: Social Media, Facebook, Youtube, Twitter, Digital Media..., Strategic Client..., Digital RFP response, Print, TV, & Digital Ad..., SEM, SEO, Site Launches, Media Planning, Partnerships, Integrated Marketing, 360, Interactive Marketing, Database Administration, Photoshop, Paint.NET, LinkedIn, Branded Entertainment, Digital Media, YouTube, Marketing Communications, New Media, Marketing Strategy, Blogging, Entertainment, Social Media Marketing, Online Advertising, Advertising Sales, Digital Marketing, Advertising, Sales Management, Email Marketing, Online Marketing, Marketing, Television, Sponsorship, Mobile Marketing, CRM, Business Development, PPC, Digital Strategy, Newsletters, Magazines, Strategy, Leadership, Media Buying