I'm a strategic thinker, able to develop and implement creative solutions to operational challenges. I have extensive experience in Product Management and Demand Generation for the digital marketing industry. I've enjoyed working in B2B marketing for over six years, and that experience has helped shape my passion for analytics and rapid growth environments. I’m very familiar with staff supervision, training, performance reviews, and budgets. I’m responsible for directing, leading and designing strategic demand generation programs across multiple industries. I’m focused on optimizing campaign performance and lead management by leveraging technical, business, management, and marketing expertise. I have experience managing project teams, marketing programs, and new business development strategies. I thrive in fast paced, cross departmental environments that require a passion for creative thinking and all things digital media.

Director, Marketing Operations @ Responsible for the development and performance of demand generation and advertising activities. Plan and execute new product strategies, based on data analysis and sales projections. Create annual and quarterly KPIs and forecasts and develop team strategies. Play an integral role in maintaining and improving operations and performance, which allows company growth and increased profit. Create strategies for demand generation across multiple marketing channels, collect and analyze results. Manage daily operations and the execution of various marketing strategies in order to maximize customer experience and revenue potential. Selected Contributions: • Perform regular forecast reporting & financial analysis of Demand Generation, Display, & Click products • Perform regular quality analysis on products & all traffic sources to ensure quality & performance for the end users Identify & source new business development opportunities with potential strategic partners Maintain & grow existing partner relationships through regular communication, revenue management, & optimization • Use sales forecasting & strategic planning to ensure the sale & profitability of products, sources, &services, analyzing business developments & monitoring market trends • Identify, develop, & evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, external validation, & competitive analysis • Develop pricing strategies, balancing firm objectives & customer satisfaction • Serve as CRM administrator, manage development requests & feature enhancements, as well as budget • Oversee lead verification & matching process, including all call center operations & performance • Collaborate with operations, marketing, sales, & performance marketing teams to ensure supply/demand equilibrium From 2008 to Present (7 years) Technology Teacher @ Assumed professional responsibility for providing learning experiences in the Applied Science and Technology disciplines. Supervised students in a supportive & positive learning environment that provided them the skills, attitudes, & knowledge to meet and exceed the State Standards.Curriculum included scientific method, cyber safety, social media basics, Excel, Outlook, and Word. From 2005 to 2008 (3 years) West Coast Regional Account Manager @ Responsible for achieving monthly, quarterly, and annual goals by managing a territory via inside sales. Built direct relationships with shop owners and major retail corporations. Worked closely with, and provided support to, several outside sales reps in order to maximize the revenue opportunities within the territory. From 2003 to 2004 (1 year) Store Manager @ Monitored and maximized budgets, product inventory, and sales. Developed hiring strategies, interviewed and selectively hired the most qualified candidates that promoted the Express brand and image. Provided ongoing training and maintained the skills of the staff with motivational incentives and evaluations. Addressed customer needs by immediately resolving conflict, cultivated long-term customer relationships and creatively. Presented and rotated merchandise in a way that encouraged and promoted sales. From 1998 to 2002 (4 years)

Bachelors, Anthropology/Cultural Studies @ California State University-Fullerton From 1994 to 1998 Master of Forensic Science, Forensic Anthropology @ National University Michelle W. is skilled in: Email Marketing, Social Media Marketing, Lead Generation, Salesforce.com, Online Advertising, E-commerce, B2B, Digital Marketing, Online Marketing, Google Analytics, Web Analytics, SEO, SEM, PPC, Display Advertising, Mobile Marketing, B2B Marketing, Marketing, Advertising, Social Media, Sales, Integrated Marketing, Sales Operations, Marketing Strategy, Digital Strategy, Affiliate Marketing, Web Marketing, Conversion Optimization, Search Advertising, Online Lead Generation, Analytics, CRM, Competitive Analysis, Start-ups, Business Development, Product Management, Management, Leadership, Strategic Partnerships, Strategic Planning