Senior marketing executive with expertise in strategic and tactical planning and organizational leadership. Deep understanding of operational excellence, and highly effective customer communications. Proven track record for taking ideas and plans from concept to reality. Participative leadership style known for building and directing collaborative, high-performance teams driven to achieve their most challenging business goals.
Specialities: Brand Management, Sales Management, Customer Experience, Consumer Marketing, Agency Management, Creative Production, Traditional and Digital Media Strategy, Operational Excellence, Mentoring and Staff Development
Corporate Vice President of Marketing @ Responsible for a multi-million dollar marketing budget, supervising and developing a staff of 50. Oversee all marketing and branding initiatives, including tactical, creative, media, production, pricing, competitive analysis, and web. From 2011 to Present (4 years) Tampa/St. Petersburg, Florida AreaVice President of Marketing @ Promoted to direct all marketing and sales initiatives for the corporation’s largest division in Tampa, FL. Managed tactical, creative, brand, media, sales, production, pricing, and competitive analysis, overseeing a multi-million dollar marketing budget. From 2010 to 2011 (1 year) Tampa/St. Petersburg, Florida AreaSenior Director of Marketing @ Promoted to direct the development and execution of division-wide marketing plans, including media planning, product positioning, messaging, tactical planning, and sales and brand management. Responsible for competitive analysis, product and programming launch, price and packaging, and sales channel management. From 2004 to 2010 (6 years) Tampa/St. Petersburg, Florida AreaDirector of Marketing @ From 2001 to 2004 (3 years) Director of Customer Service @ From 1999 to 2001 (2 years) Director of Customer Operations @ From 1993 to 1999 (6 years)
Bachelor of Business Administration (B.B.A.), Marketing @ Texas Tech UniversityMaster of Business Administration (M.B.A.) @ University of West FloridaBetsy Magness Leadership Institute Michelle Stuart is skilled in: Strategic Partnerships, Product Marketing, Competitive Analysis, Marketing, Marketing Strategy, Customer Retention, Integrated Marketing, Lead Generation, Digital Media, Digital Marketing, Product Management, Telecommunications, Marketing Communications, Strategic Planning, Direct Marketing, New Business Development, Sales, Marketing Management, Sales Management