Einstein Analytics and AI Account Executive
San Francisco Bay Area
Salesforce
Einstein Analytics and AI Account Executive
San Francisco Bay Area
Radius Intelligence
Account Executive
May 2015 to July 2018
San Francisco Bay Area
Clara Lending
Business Analyst and Marketing Consultant
2014 to 2015
Game Insight
Business Development and Marketing Lead
2013 to 2014
BMC Group
Senior Account Executive
2011 to 2013
Marketo
Sales Development Representative
2011 to 2011
Prospect Mortgage, LLC
Senior Account Executive
2008 to 2011
Mandalay Company
Account Executive
2003 to 2006
What company does Michelle Coffey work for?
Michelle Coffey works for Salesforce
What is Michelle Coffey's role at Salesforce?
Michelle Coffey is Einstein Analytics and AI Account Executive
What industry does Michelle Coffey work in?
Michelle Coffey works in the Computer Software industry.
Who are Michelle Coffey's colleagues?
Michelle Coffey's colleagues are Yoshio Goto, Dan Morris, Arthur Cahen, Beau Scroggins, Matthew Carmody, Preston Parris, Revekka Ismakov, Sam Wright, David U, and Hyde Trullinger
📖 Summary
Einstein Analytics and AI Account Executive @ Salesforce San Francisco Bay AreaAccount Executive @ Radius Intelligence Radius transforms the way B2B companies discover new market opportunities, acquire the right customers, and measure success with predictive marketing software.Using Radius, marketers instantly access unprecedented value with cloud-based software designed for user experience, scalability, and security for organizations of any size – from the Fortune 500 to emerging growth companies.Our software is powered by the Radius Intelligence Cloud–a proprietary data science engine fueled by intelligence on every U.S. business–which provides marketers with real-time predictive analytics, powerful segmentation, and seamless integrations to reach all their customers in more meaningful, relevant ways. From May 2015 to July 2018 (3 years 3 months) San Francisco Bay AreaBusiness Analyst and Marketing Consultant @ Clara Lending • Designed sales plans for bringing financial software application to market in chosen territories. • Completed a competitive analysis of firms with advanced technical offerings to determine methods in which these product were being marketed and the demographic areas where sales were concentrated. • Put together onboarding training package along with all in-depth training manuals. Held ongoing professional development training sessions for both new and existing sales employees multiple times a week. • Analyzed historical mortgage lending data to identify the most profitable market segments and designed and implemented a marketing strategy to target associated opportunities• Served as the subject matter expert and collaborated with solution architects across departments to identify and evaluate effective solutions to business problems• Used agile methodology to outline requirements for the minimal viable product and helped define the scope of each IT project sprint• Wrote user story and project tasks that were directly associated with user experience and process flow, which included writing test scripts• Researched and evaluated third party vendors for system integration opportunities to enhance speed of development and ease of usability From 2014 to 2015 (1 year) Business Development and Marketing Lead @ Game Insight • Responsible for designing, creating and implementing marketing programs to support brand awareness and the growth and adoption of NAR8’s online books and Game Insights • Demonstrated and presented various gaming apps to prospective clients.• On a quarterly basis, made a minimum of five board presentations focused on campaign strategies with high potential ROI. Presentations included pre-launch proposals, budget allocation, and potential ROI with impression analysis.• Researched different marketing tools and put together campaign options based on product’s positioning and target market. • Initiated and drove all marketing campaigns including e-mail, outdoor advertising, TV, magazine, digital, video, mobile, web, social, trade shows, conference exhibits, events, contests, and cross-promotional campaigns.• Built strategic partnerships with companies such as Marvel Comics, DC Comics, BMW, Mercedes, Tesla, Audi and Porsche for product and business development.• Developed cross-promotional campaigns and events with local schools, McDonalds, Red Bull, Nike, Adidas, and Chipotle. • Discover and analyze new and innovative advertising methods such as video and social sharing through SDK integration platforms. On a monthly basis, presented a minimum of three new opportunities showing positive ROI potential. From 2013 to 2014 (1 year) Senior Account Executive @ BMC Group • Managed average annual sales pipeline of over $20 Mil in opportunities.• Office Sales Leader who consistently met or exceeded all revenue sales goals.• Developed client base through client referrals and networking, seminar presentations, and email campaigns. • In-depth understanding of investment strategies, underwriting, market analysis, financial analysis, Salesforce.com territory management software, and the preparation of investment proposals and loan package solutions. • Consult with key decision makers from major traditional lenders as well as private funding sources. From 2011 to 2013 (2 years) Sales Development Representative @ Marketo • Identify and research target accounts and key contacts using Salesforce.com & Marketo profiling software.• Uncover customer needs through thorough needs analysis and educate prospective customers on product solutions.• Update Salesforce.com sales process stage with notes and next steps to ensure appropriate follow-up by the field. From 2011 to 2011 (less than a year) Senior Account Executive @ Prospect Mortgage, LLC • Office Sales Leader who consistently met or exceeded all revenue sales goals. • Delivered presentations to teams of agents on conventional, government and special assistance lending products/programs.• Performed quarterly in-house Sales Training for new sales personnel. • Collaborated with account executives to develop cross-selling teams that maximize lead generation/potential opportunities. From 2008 to 2011 (3 years) Account Executive @ Mandalay Company • Sales Team Leader in the development of San Diego territory high-volume accounts. • Sales consistently met or exceeded revenue goals and were instrumental in gaining preferred lender status recognition. • Utilized strong quantitative and analytical skills to create and present the best client solutions.• Attended various sales technique training sessions and various sales seminars. From 2003 to 2006 (3 years)
Extraversion (E), Intuition (N), Thinking (T), Judging (J)
2 year(s), 0 month(s)
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