Web Engineer at an adtech startup in Santa Monica. Thinks a lot about product and UX. Specialities include front end development, responsive design, email marketing, copywriting, and project and client management. http://michelelarson.com

Web Engineer @ • Develop new features and fix bugs, mainly for a social media image tracking application built in AngularJS. • Provide technical support for publisher ad implementations. From August 2015 to Present (5 months) Product Engineer @ • Develop product features and collaborate to design and build user interfaces for CARD.com and the CARD.com mobile app, mainly using Drupal and PHP. • Develop and manage email marketing programs for both transactional and promotional emails, including designing and coding responsive email templates optimized across a variety of email platforms and programs, testing, and sending email communications by implementing code modules in PHP with the Mandrill API. • Create strategy for the CARD.com lifetime communication flow for a variety of types of users, and establish overall creative and tone for email messaging, including copywriting and content. From May 2014 to August 2015 (1 year 4 months) Greater Los Angeles AreaWeb Development Immersive @ • Built web apps, mainly utilizing HTML, CSS, JavaScript, Node JS, and Ruby on Rails. • Embraced Agile methodologies, creating user stories in Pivotal Tracker and completing 3 week project cycles. From January 2014 to April 2014 (4 months) Greater Los Angeles AreaAssociate Producer @ • Managed multiple broadcast projects for clients, including sizzle reels, launch campaigns, retrans campaigns, radio spots, and episodic and network promos. • Coordinated with assistant editors, editors, motion graphics, and finishing departments. • Directed and recorded VO sessions, and approved audio mixes and final spots. From August 2013 to January 2014 (6 months) Broadcast Advertising Production Coordinator @ • Managed multiple broadcast projects for clients, including sizzle reels, launch campaigns, retrans campaigns, radio spots, and episodic and network promos. • Coordinated with editors, post production, graphics, and print design departments. • Directed VO sessions, and approved audio mixes and final spots. • Designed presentations, books, storyboards, and online supplements for pitches. • Created graphic elements for air. From May 2012 to August 2013 (1 year 4 months) Integrated Marketing Coordinator @ • Collaborated with clients and internal departments to flawlessly execute all sold Ad Sales integrated marketing opportunities. • Simultaneously managed print, on-air, digital, and multi-platform projects, including budgets, schedules and performance. • Oversaw on-site integrations to ensure client expectations were met. • Interviewed, trained and supervised marketing interns. • Wrote promotional copy and messaging for social media, online, and on-air. • Created digital elements and executed special marketing projects. From September 2010 to March 2012 (1 year 7 months) Associate Producer @ Fuse Rocks the Garden: Foo Fighters, Fuse Rocks the Garden: The Cure, Warped Wednesday 2008, Fuse Fall Setlist '08, Just Dance!, Top 40 of 2008: The Good, The Bad & The Britney, Fuse on Tour, Kings of Rock: Rock Hall Inductees ‘09, Metallica: In Their Own Words, Warped Wednesday 2009, On the Record: Lady Gaga, 50 Cent, Foo Fighters, Rihanna, Snoop Dog, Adam Lambert, Christina Aguilera, Hole, Maroon 5, Diddy, Ice Cube, Ludacris, Paramore, etc. • Interviewed talent, assisted with casting, wrote scripts, supervised editor, oversaw Production Assistant, negotiated rights and licensing, obtained all necessary elements for shoot dates, and served as a liaison between all Fuse departments. • Assisted with product and sponsorship integrations for X-Box, Pizza Hut, F.Y.E., Kia Motors, I.T.T. Tech, and The Truth. From June 2008 to September 2010 (2 years 4 months) Greater New York City AreaProduction Assistant @ FUSE TV: Warped Hall of Fame; Warped Wednesday 2007; The Brooklyn Way; Top Down Countdown; Pants Off Dance Off; Tip of Your Tongue MTV NETWORKS: The Hills Live Finale Party; MTV Live: Fall Out Boy, Nas, Gym Class Heroes, Akon; The Stew; Two-A-Days LAUNCH: Test commercial FOX TV: Nanny 911 • Compiled production books and call sheets, researched locations and secured releases, processed purchase orders and check requests, strung together paper-cuts for segments, ensured shows were delivered properly by completing scripts, tracking reports, and music cue sheets, assisted on various sets, and logged and captured footage in Final Cut Pro. From May 2006 to March 2008 (1 year 11 months) Greater New York City AreaWeb Developer @ • Created, designed, developed and maintained an online music magazine built with PHP and MySQL. • Copy wrote and edited, and created the site's content (features, reviews, columns, photos, and interviews). From August 2001 to May 2006 (4 years 10 months) Baltimore, Maryland AreaWeb Designer @ • Designed, built, and maintained website for Marist College Radio. From August 2003 to August 2005 (2 years 1 month)

BA, Advertising (Media Planning), Business @ Marist College From 2002 to 2006 Michele Larson is skilled in: Web Development, Front End Developers, CSS, HTML 5, JavaScript, Ruby on Rails, Ruby, Angular JS, Post Production, Backend Development, CSS3, Photoshop, Email Marketing, MailChimp, Broadcast Television