***Won 3rd Place at Landlord WEBCON's Rental Marketing Awards for "Best Use of Social Media"***
***Has trained 100+ employees and directed an initiative to accumulate 750+ positive resident Google reviews***
***Nominated in 2014 for Faces and Businesses in Ottawa Awards "Mrs.Social Media" ***
***Won 2012 Faces and Businesses in Ottawa Award***
When I was in kindergarten, I ran home excitedly one day, brimming with glitter and pride, as I announced that I was "The ONLY TOOTH FAIRY at Career Day, and everybody else in my class was just dressed up as doctors and dentists!"
My imaginative spirit has not changed much since that day.
Often the youngest consultant in boardrooms full of senior executives, I have quickly established myself in the business community as a determined, and confidently creative marketer.
I currently manage the content marketing for over 100 social media accounts and 5 Wordpress blogs. My experience includes:
- Content creation and Website Management
- Project Management and QA Control
- Campaign Management, including national campaign special events and brand launches
- Coordinator of staff, management, and volunteers
- Copywriter and voiceover of profitable radio advertisements with NewCap Radio, advertising materials, and city proposals.
- Public Relations and Reputation Manager
- Trained staff in marketing and social media best practices
- Experienced in Photoshop, InDesign, Apple software, Microsoft Office, Mailchimp, Eventbrite, Yardi, WebEx, Hootsuite, HTML edit, & advanced knowledge in Wordpress.
My strengths include:
- Having very BIG IDEAS
- Highly proactive
- Having a sense of humour and calmness, even in highly stressful situations
- Self managed
- Invested in your success
- Being your brand's sidekick, not just a clock in, clock out employee
- Being infectiously positive and highly productive
Digital Growth Team Manager @ From November 2015 to Present (2 months) Ottawa, Canada AreaSocial Media Manager @ From October 2015 to Present (3 months) Social Media Manager @ • Trained social media best practices and online reputation management to over 100
employees
• Simultaneously managed over 64 social media accounts and 4 company blogs, including
an internal communications blog for employees
• Increased Google+ reviews from 14 negative to 750+ positive reviews across the
company in under a year
• Managed email campaigns, resident contests, and charity events
• Managed Facebook advertisements for promotions and events
• Oversaw and managed the social media campaign for new brand launch, which led to a
3rd place award for “Biggest Disrupter” at the 2015 Landlord WEBCON and Rental
Marketing Awards
• Full attendance and training in social media at the National Apartment Association
Annual Conference in Denver, Colorado
• Increased CLV Group Twitter followers by 729%
• Increased CLV Group Facebook fans by 450%
• Increased CLV Group Pinterest followers by 157%
• Won 3rd place for “Best Use of Social Media” at the 2015 Landlord WEBCON and Rental
Marketing Awards From July 2013 to October 2015 (2 years 4 months) Director of Marketing @ Website editing, create weekly meeting agendas, promotional brain storming and branding extraordinaire, radio ad script writing, motivational public speaking, manage staff. From October 2011 to June 2013 (1 year 9 months) Social Media Marketing Coordinator @ Brand development through various social media outlets, increasing search engine visibility and online presence, develop brand strategies and create new advertising programs, creative writing, including website content and radio ads, HTML and web editing, as well as basic graphic design. Regular usage of programs such as imovie, iwork, and Photoshop. From January 2010 to October 2011 (1 year 10 months) Ottawa, Canada AreaPromotional Representative (seasonal contract) @ • Devised new creative ways to promote the National Gallery of Canada’s exhibit “Pop Life”.
• Directly communicated with the public on a daily basis
• Worked collaboratively in a team to achieve daily goals set by the National Gallery of Canada From June 2010 to September 2010 (4 months) Teaching Assistant (Legal Studies) @ • Worked with professors to ensure work was completed within specific timelines
• Corrected exams and essays for multiple courses From September 2009 to April 2010 (8 months)
Bachelor of Arts-with Distinctions, Law @ Carleton University From 2005 to 2010 St.Marguerite D'YouvilleSt.Patrick's High School Michaela Alexis is skilled in: Social Media, Graphic Design, Web Design, Brand Development, Photoshop, Advertising, Marketing, HTML, SEM, Web Content, Creative Writing, Social Media Marketing, Event Planning, Event Management, Marketing Communications