Seeking a position that will challenge and use management and professional experience, education and acquired skills to positively impact company performance and profitability while providing personal and professional growth.

Consumer Insights Supervisor @ Design, develop, and deliver complex reporting using PL/SQL, Cognos, and other tools as appropriate Proactively perform thorough code / design reviews of current and past reporting, ensuring accuracy and timeliness Works with marketing team to identify reporting enhancements required to run the business. Propose new reports and improvements to existing reports based on the needs of the stakeholders. Recommends best solutions incorporating elimination, re-allocation or simplification of data Gathers and delivers requirements that support new functionality, facilitate and contribute to technical discussion Analyze assigned business areas’ performance using quantitative, qualitative and testing data to identify positive financial outcomes and optimal tactical and strategic reasoning. Propose and design research projects that answer specific business questions. Establish and analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability. Effectively utilize Coremetrics, SQL, SAS, Excel (including functionality such as Pivot Tables and Lookups), and other relevant analytics tools as needed. Evaluate new business opportunities, promotional events and initiatives pertaining to assigned business areas and make recommendations on impact to the brands. Assist the Management Team(s) of assigned areas in the analysis of the results of these opportunities. From February 2015 to Present (9 months) Wausau, Wisconsin AreaInnovation Strategist @ Use CRM to measure and report on the success of all marketing campaigns executed by Foot Locker, Inc. Produce and disseminate business and consumer insights to all levels of the company, including but not limited to: Systems, Marketing, Purchasing, and Finance. Responsible for solving or participating in the solution of large scale business problems requiring the use of data-driven analytics and the scientific method. • Be forward thinking on the needs of the business. Develop recommendations for improving the business. • Measure and report the overall performance of marketing campaigns • Attribution analysis by banner and channel • Develop and maintain all dashboards reporting on current marketing initiatives and customer behavior • Develop and build relationships with all departments of the company. Distribute relevant information to all departments on campaign effectiveness and best practice. • Document all processes within and tangential to CRM activities • Maintain a relationship with all vendors connected to ongoing CRM activities • Be a resource for solving ad hoc and large scale CRM problems From July 2014 to January 2015 (7 months) Wausau, Wisconsin AreaMarketing Analyst @ • Analyze website user behavior using quantitative, qualitative and testing methodologies to provide recommendations improving website performance and meeting business objectives. • Perform thorough analysis of assigned sites using web analytics tools. • Create and sustain routine reporting delivery processes and dashboards/templates for internal stakeholders. • Act as point for internal web reporting questions and ad hoc requests while serving as first line of support for internal business users. • Support ad-hoc analytical requests for information from different business units - including editorial, site design, product development, business strategy, marketing, advertising sales, and business development areas. • Recommend website and product changes based on insights drawn from analysis that improve overall performance and traffic. Assist in evaluating the quantitative benefits of new business initiatives by having a thorough understanding of online customer behaviors. • Provide in-depth analysis of marketing campaigns, special promotions and new site features. Works with members outside of Marketing organization to develop consistency and accuracy in reporting while identifying data issues and drives for resolution with data owners. From September 2010 to June 2014 (3 years 10 months) Wausau, Wisconsin AreaCategory Manager @ (Menards Account) Utilizing Menard's and Sherwin-Williams software, conduct daily analysis of Sherwin-Williams products to include; Inventory Management - Manage inventory of Sherwin-Williams products at Menards through use of DCM(Teradata) and SKU Manager software. Make Policy changes where necessary to effect all aspects of the ordering process; Lead Time, Order Points, Planned Sales Days and Seasonal Factors. Forecasting - Produce weekly forecasts for both everyday items, and Promo items through use of the DCM Software, along with historical data. DCM software does not capture data for, or forecast for items on Rebate or Buy one Get one offers. Pricing - Work with Buyers at Menards to determine best Market pricing for each SKU. Utilizing Competitive shopping through our network of Field Associates we are able to cover the entire Menards market, and adjust prices accordingly. Line Reviews - Work with Buyers and Merchandisers at Menards for all Line Reviews. Conduct New Item analysis to see how newer items are performing, while also examining historical performance data for the remainder of the assortment. Make recommendations for item changes and additions based upon all relevant data. Produce and deliver Weekly and Monthly recap reports for superiors. Reports include summaries of; Service Level, Scorecard, Category Analysis, Promotion Analysis and many other Adhoc reports. From July 2007 to September 2010 (3 years 3 months) Business Analyst @ (Category Management, Assortment Planning, Inventory Management and Technical integration for multiple CPG companies) Facilitates analysis sessions to define a customer's current business processes and identify changes required to successfully implement JDA's applications. Provides functional consulting to the customer which includes: Develops business process maps, functional specifications for modifications to JDA applications Develops test plans and scripts, and supports customer testing efforts Develops training materials, trains end users Provides functional support to customer during implementation and rollout phases Assists in the completion of project functional documentation which includes: Design documentation, project status reports, post-Implementation Turnover Binder Manage client health checks and maintenance projects with minimal supervision. Assists Project Managers in all planning efforts. Functional liaison between Project Manager and customer users. From September 2006 to April 2007 (8 months) Analyst @ Responsible for accurate store programming and minimum presentation levels of SKU's for SKU specific product classes Evaluate product adjacencies and solution selling opportunities for sections in conjunction with Buyers and Inventory Constantly evaluate the implementation of planogram strategies to support Retail and Merchant initiatives for assigned classes to improve planogram effectiveness Conducted consumer research through "same basket purchases". Consumer shopping habits research, as well as competitive market analysis. Space Planning experience, strong Oral Communication, Project Management skills, Microsoft Office proficiency, Problem Solving skills, strong Written Communication skills From September 2005 to September 2006 (1 year 1 month) Category Management / Assistant Sales Manager @ Dual Roles) Report directly to GM and Sales Manager with all issues concerning marketing and sales. Work on Budnet compiling business reviews and keeping MDT current, along with numerous other reports. Train and evaluate staff of 14, providing appropriate feedback regarding performance and training requirements. Conceive, develop and execute innovative, targeted media messages, radio promotion and coordination of special events. From August 2002 to May 2005 (2 years 10 months) Category Manager @ Category Management / Space Planning Increased total market share by 13%. Helped usher in new Space Planning software. Space Planning Plus created by JDA. Extensive work with other Shelf Set programs such as Apollo, Pro-space and Intercept. Design planograms and suggest new products for retail accounts, which gained our company an additional 11% in cooler space on average. Provide retailers with the services that our software has to offer, in regards to Space to Sales, Days of Supply, and many other useful reports and charts. Work closely with Independent and Chain Account retailers to enhance the product range and overall image of Anheuser-Busch. Conduct training, and supervise other shelf space coordinators. Extensive work with data from IRI From January 2002 to May 2005 (3 years 5 months)

BS, Marketing @ 2005 Redding University From 2003 to 2005 Transferred, Marketing @ UW-Marathon County From 2002 to 2003 Edgar High SchoolEdgar High School Michael Maurer is skilled in: MS Office Suite, JDA Space Planning, JDA Floor Planning, JDA IKB, JDA EIA, IBM Coremetrics, SAS, Access, Excel, Data Analysis, Market Analysis, Business Analysis, Coremetrics Analytics, SAS E-Miner, SQL, Trend Analysis, Trend Forecasting, Space-planning, JDA, Microsoft Office, Microsoft Excel, Web Analytics, Retail, Inventory Management, Competitive Analysis, Forecasting, Pricing, Management, Sales, Marketing, Analytics, Merchandising, Analysis, Leadership, Marketing Strategy, E-commerce, Customer Service, CRM, Advertising, Sales Management, Marketing Research, Sales Operations, Project Management, Training, Social Media Marketing, Email Marketing, Strategy, Social Media, Account Management, Business Development