SENIOR MANAGEMENT & CONSULTING EXECUTIVE Accomplished in process optimization, change management and driving step-growth International B2B Sales and General Management Productivity Improvement in Sales Organisations Charismatic Leader and Change Agent Board Room Presence Experience and Network in Europe and Middle East

Interim Director of Sales DACH @ As Interim DoS at SODEXO (world’s leading provider of “Quality of Life Services”) DACH REGION with 18.000 staff and $ 750 m turnover, I established and led a sales force of 40 associates in 3 countries. • optimized new sales and client retention process, fully embedded into Oracle CRM • initiated targeting methodology and built robust development and cross-sales pipeline in 4 segments • designed, negotiated and established new Sales Bonus Plan • recruited 7 new executive and sales managers From April 2014 to Present (1 year 7 months) Frankfurt / Vienna / ZurichExecutive Management and Recruiting Consultant @ Integrated consulting approach comprising of STRATEGY AND LEADERSHIP TOP-GRADING OF CLIENT CENTRIC PROCESSES HR RECRUITMENT, ONBOARDING, DEVELOPMENT recruited 3 executive positions for Compass Group Germany / Eurest From March 2013 to March 2014 (1 year 1 month) Frankfurt Am Main Area, GermanyVP & Managing Director Business Development @ Member of the Management Board of 7.200 staff, $ 575 m German branch of US based Aramark Corporation. Led a sales force of 35 staff in 6 German and 12 “dotted line” staff in 3 European offices. • achieved best ever new sales of $ 52 m in 2010, stabilized new sales at 8 % growth rate since then • re-engineered sales process and structures: replacement of managers, new Bonus Plan, proposal center • initiated and led new highly successful KAM team: 100 % closure rate in retention and new business • personally orchestrated and secured major pursuits such as Deutsche Bank, Volkswagen, EADS From February 2008 to September 2012 (4 years 8 months) FrankfurtDirector of Sales @ Member of the management team of 3.700-employee, $ 390 m German market leader in premium senior residences. Planned and directed all sales activities, workflow processes and CRM. Oversaw 40 sales staff. • P&L responsibility for 800 contracts worth $ 17 m in accumulated new sales • grew business 38% at 5 pilot-properties by winning 48 new contracts to an all-time high of 203 signings p.a. • initiated B2B network platform to systematically generate leads from hospitals, financial and political institutions From December 2005 to January 2008 (2 years 2 months) Munich Area, GermanyConsultant @ Retained as Consultant by this leading European luxury hotel group with 75 hotels worldwide primarily in Europe, the Middle East, and Asia. Focused on providing a two-layer business plan containing both strategy and operational blueprint, as the group embarked on an aggressive expansion strategy seeking alternate formats to provide faster and more substantial ROI to their investors. • formulated strategy for Kempinski to market part of their hotel and residence stock as freehold to affluent end consumers, corporations and organizations – supported by a sophisticated membership club value proposition. • conceptualized business plan including budget, regulatory environment, SWOT and risk analysis, organization, staffing profiles, international target group profiles, sales/marketing processes and loyalty program. • Designed and consulted first Private Residence Locations in Bodrum (Turkey) and Dubai (UAE) From December 2004 to November 2005 (1 year) Vice President Central Northern & Eastern Europe @ Challenged to regain disrupted consumer confidence to re-start sales for this leading global provider of value-added products and services to the holiday ownership industry; company has more than 3.700 affiliated resorts in 100 countries, services 3m + member families, and employs over 7.000 staff globally. Member of the European management team. • grew regional revenues from $ 28 m up to $ 34 m, representing 1/3 of RCI’s European sales. • reengineered the company’s market presence in Germany, Hungary, Russia, Denmark and Finland. • established new Munich shared services hub, recruited 15-person management team in one year, managed 260 sales agents servicing 35.000 members in 10 European cities after acquisition of hospitality marketing company “Hotel Dynamics”. • conceptualized strategy to regain consumers’ faith in vacation ownerships in Central Europe: convinced Europe’s well-respected # 1 travel company TUI to enter the vacation ownership market and team up with RCI. • stabilized RCI membership sales in existing footprint Germany, Austria, Switzerland and Hungary while winning new business in previously untapped markets Russian Federation, Poland, Czech Republic. • Consulted marketing & distribution of Punta Skala Hotels and Residences (Croatia) From September 2001 to November 2004 (3 years 3 months) Munich Area, GermanyDirector MN & act Head of Sales DACH, Frankfurt @ Continually promoted by this diversified global financial services company. Requested by management to relocate back to Germany to bring structure to an underperforming German sales force, rebuild the business, assemble and coach a winning team, accelerate the sales pipeline and sign “needle movers” to get Germany back on the map. • generated 18% year-on-year sales growth up to $ 900 m in 2001. • negotiated and closed contracts with Multinational hold-outs Volkswagen and MG Technologies. • evaluated staff, provided training, replaced underperformers and rejuvenated managers’ drive and commitment. • halted staff and customer attrition and achieved the highest score in AmEx Europe 2001 employee survey. From May 2000 to August 2001 (1 year 4 months) Director Nordic @ Member of the Nordic management team, appointed to move the large Nordic multinationals onto the AmEx platform after AmEx had acquired the leading Nordic business travel agency Nyman & Schultz. Directed a 14-staff team in four Nordic countries to sell to top tier multinational accounts in an AmEx proprietary value proposition.. • tripled billing volumes up to $ 780 m over a two-year period. • turned around Ericsson, SKF, TetraPak, Nokia, and ABB onto the AmEx proprietary billing platform • co-negotiated the outsourcing of AmEx card operations to leading banks in Norway and Denmark. From January 1998 to April 2000 (2 years 4 months) Global Account Director @ One of two team members succeeding in signing Siemens; subsequently built the global $ 750 m business form the ground up, working from a three-staff AmEx implant on-site at Siemens’ Munich headquarters. Implemented the joint T&E program in Germany, Europe, Russia, Asia/Pacific and the Americas. Recognized as the youngest director and youngest member of the European senior management team. Directed 100-staff through a matrix organization. • built what has become AmEx’s largest corporate account, representing more than $ 1 bn today. • significantly fueled AmEx growth spurt in Europe through the success of the Siemens account. • achieved 150.000+ cards in force worldwide and landed 12.000 new AmEx bank customers in Germany. • received the AmEx President (tier 1), Ambassador (tier 2) and Centurion (tier 3) European Sales Awards. From October 1994 to December 1997 (3 years 3 months)

Master of Business Administration (MBA), Economics, 2.1 @ Munich University of Applied Sciences From 1984 to 1989 Michael Birnmeyer is skilled in: B2B, New Business Development, International Sales, Strategy, Business Development, Selling, Contract Negotiation, Negotiation, Sales, Management, Market Research, CRM, Sales Management, Sales Operations, Leadership, P&L Management, Sales Process, Lead Generation, Outsourcing, Key Account Management, Change Management