Championship Director, 2006 and 2009 PGA Championships @ PGA of America
MBA, Masters of Business Administration @
University of Saint Thomas - School of Business
Michael Belot is the General Manager of Destination Kohler and is responsible for the leadership, synergy, sales, marketing, growth and profitability of the Group’s Sheboygan County operations. These operations include all lodging, now represented by The American Club, the Inn on Woodlake and Riverbend; River Wildlife; Sports Core; three Kohler Waters Spa locations; nine restaurants; Village Realty
Michael Belot is the General Manager of Destination Kohler and is responsible for the leadership, synergy, sales, marketing, growth and profitability of the Group’s Sheboygan County operations. These operations include all lodging, now represented by The American Club, the Inn on Woodlake and Riverbend; River Wildlife; Sports Core; three Kohler Waters Spa locations; nine restaurants; Village Realty & Development; Kohler Original Recipe Chocolates; Commercial Development and all retail shops; and management of 2,000 acres of green space and farm land. He is the Vice Chairman for the 2015 PGA Championship and already planning for the 2020 Ryder Cup at Whistling Straits.
Prior to Kohler Co. Michael was with the PGA of America for almost 12 years and was most recently the Director for the 2012 Ryder Cup, the biggest event in all of golf. He was responsible for overseeing all the business operations of the Ryder Cup- from sales, marketing and public/government/community relations to budget management, logistics and construction. The Ryder Cup won "Event of the Year" and "Best Professional Single Sport Event" at the SportsTravel Awards and was a finalist for "Event of the Year" at the Sports Business Journal awards.
Michael started with the PGA managing the operations for the 2002/2004 PGA Championships. At the age of 27 he was promoted to Championship Director, the youngest Director at that time. He then was the Championship Director for the 2006/2009 PGA Championships.
He began his career with the Greater Milwaukee Open. the University of Minnesota Athletic Department and the 2001 NCAA Final Four Host Committee.
Michael has worked in a variety of capacities on the past 5 Super Bowls and has served on multiple business discussion panels, including the Kellogg School of Management at Northwestern University.
He holds an undergraduate degree from the University of Minnesota and an MBA from the University of Saint Thomas-Opus College of Business.
General Manager-Destination Kohler @ -Responsible for the leadership, synergy, sales, marketing, growth and profitability of the Group’s Sheboygan County operations
-These operations include all lodging, now represented by The American Club, the Inn on Woodlake and Riverbend; River Wildlife; Sports Core; three Kohler Waters Spa locations; nine restaurants; Village Realty & Development; Kohler Original Recipe Chocolates; over 100,000 square feet of retail and office space; and management of 2,000 acres of green space and farm land.
-Vice Chairman for the 2015 PGA Championship at Whistling Straits and already planning for the 2020 Ryder Cup. From March 2013 to Present (2 years 10 months) Kohler, WIRyder Cup Director @ -Responsible for the overall business management of the 2012 Ryder Cup at Medinah Country Club, one of the world's biggest sporting events
-The Ryder Cup won "Event of the Year" and "Best Professional Single Sport Event" at the SportsTravel Awards and was a finalist for "Event of the Year" at the Sports Business Journal awards.
-Lead sales and marketing efforts resulting in record-breaking ticket, hospitality, and merchandise sales.
-Responsible for the P&L, development and monitoring of the Ryder Cup budget
-Overall responsibility for the sales and marketing, revenue generation, public relations, budgeting/financial management, government/community relations, operations, etc.
-Negotiated successful partnerships with IMG, Justin Timberlake, Leroy Neiman, Chicago Cubs, Chicago Bears, Rich Harvest Farms, NBC Chicago, Metra, Anheuser Busch, etc.
-Planned, executed and managed the Ryder Cup 'Year to Go' celebration in September 2011, which included both Ryder Cup Captains hitting golf balls off the 16th Floor Terrace of the Trump International Hotel and produced "An Evening With the Captains" at the Chicago Theatre
-Developed unique pricing strategy and incentives helping Ryder Cup hospitality pace more than 15%+ higher than any previous US-based Ryder Cup
-Designed and managed a Ryder Cup random ticket draw campaign resulting in more than 3x the applications compared to immediate past Ryder Cups
-Involved with development of first-ever official Ryder Cup social networks and official housing site
-Involved in the development and management of the first-ever "Magnificent Moments" charitable campaign supporting the PGA Foundation and Ronald McDonald House Charities, Bears/Packers "Rivarly Cup" and Youth Skills Challenge
-Conducted competitive bid process to select Ryder Cup's public relations agency of record
-Managed bid process and involved in all aspects of the Ryder Cup Gala and Opening Ceremonies
-Primary media spokesperson and media trained as such From November 2009 to February 2013 (3 years 4 months) Greater Chicago AreaChampionship Director, 2006 and 2009 PGA Championships @ -Responsible for the overall business management of the PGA Championship, one of golf's four Major Championships
-This includes but is not limited to: sales and marketing, public relations, construction, operations, community relations and budget management/development
-Managed a ticketing plan for the 2009 PGA Championship, in the midst of an economic recession, that resulted in the most ticket sales both in quantity and gross revenue in the past 7 PGA Championships
-Reduced operating costs for the 2009 PGA Championship by almost 20% by implementing a zero-based budget line of thinking resulting in the lowest operating cost for the event in 6 years
-Developed a creative pre-registration plan that resulted in 70% of the final amount of tickets sold a year prior to the event and ten of thousands of registrants
-Instituted and managed a new campaign in 2009 allowing juniors age 17 and younger to attend free of charge for the entire week, resulting in nearly 50,000 junior attendees over a weeklong period
-Successfully negotiated a partnership for the 2009 PGA Championship with the local CBS affiliate resulting in Emmy award-winning local unique programming
-Developed mutually beneficial partnerships with Minnesota Vikings, Twins, Timberwolves and Wild
-Directed the 2006 PGA Championship to the 2nd highest hospitality gross revenue sold at any PGA Championship
-Assisted and advised on new programs with the 2006 PGA Championship including the Nike Youth Skills Challenge and ALS Fundraiser
-Responsible for the development and monitoring of the PGA Championship budget
-Worked as the primary conduit and relationship builder between the host site and the PGA of America
-Served as the primary media spokesperson and media trained as such From April 2005 to November 2009 (4 years 8 months) Operations Manager-2002 and 2004 PGA Championships @ -Responsible for the management of all operational aspects of these two PGA Championships
-Worked as the main contact for each operational vendor associated with the PGA Championship
-This included development and oversight of a variety of plans including traffic, parking, production schedule, construction, and any operational detail required for the successful conduction of a Major Championship
-Key cog in developng the very challenging traffic plan associated with the 2004 PGA Championship
-Orchestrated and managed ticket launch and media days featuring a variety of celebrities and Defending PGA Champions From May 2001 to April 2005 (4 years) Williams Fund and Men's Athletic Department Intern @ -Assisted the Williams Fund (fundraising arm of Minnesota men's athletics) with event management at University of Minnesota athletic events.
-Helped with the organization of public relations, donor and marketing activities
-Served as one of the main contacts for the Great Gopher Sports Auction, helping to raise over $60,000 for athletic scholarships
-Worked as one of the primary liaisons for suite activities at University of Minnesota home football games From August 1999 to May 2001 (1 year 10 months) Operations Assistant @ -Assisted the 2001 Final Four with a variety of operational projects, event planning and coordination
-Worked with and developed relationships with NCAA Staff and the Local Organizing Committee on a number of events associated with the event From December 2000 to April 2001 (5 months)
Bachelor of Science, Sports Management @ University of Minnesota-Twin CitiesMBA, Masters of Business Administration @ University of Saint Thomas - School of Business Michael Belot is skilled in: Sales and Marketing, Contract Negotiations, Public Relations, Customer Relations, Negotiation, Cost Reduction, Sports, Event Management, Customer Service, Contract Negotiation, Event Planning, Marketing, Ticket Sales, Budgets, Public Speaking, Marketing Strategy, Brand Management, Sports Management
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