Client Leadership Account Manager (Global Team) @ iProspect are the UK’s largest performance consultancy, with over 60 offices in 43 countries worldwide. We offer a full service across digital. Part of the Dentsu Aegis Media marketing communications group. adidas & Reebok Europe | eCom Performance Channels 2 brands 15+ countries 7 disciplines Amsterdam - London - Fort Worth, Texas From October 2014 to Present (1 year 3 months) London, United KingdomHead of Marketing @ After 8 months as Sales and Marketing Manager, I was promoted to the Head of Marketing. Clients included: Vogue, O2, Ferrari, Starbucks, Red Bull, Casio, Nike, NBCUniversal Sales & Marketing • Working with the CEO and USA sales team to develop, implement and maintain a cross country sales and marketing strategy, I lead the development and delivery of the brand positioning, personality and visual identity across the three company websites (B2C - Eventstagram and ii.do, B2B - Crowd Reactive) • I was responsible for the optimisation of PPC campaigns through testing ad copy, bid management & landing page testing, as well as ensuring SEO campaigns were fully integrated into brand plans; tracking their effectiveness and recommending changes as required. • Working alongside our design team, I carried out A/B testing on the site to make educated choices regarding UX, copy and design, using Optimizely. • I monitored and reported competitor activity across all digital and non-digital media environments • I oversaw our Community Manager's role; responsible for our social output including Twitter, Instagram, Facebook, Pinterest, Youtube and Google as priorities. Creative Recruitment using Youtube (see below) and the blog - http://blog.eventstagr.am/. Analysis & Reporting • Reporting (daily, weekly and monthly) using Google Analytics, measuring key KPIs. • Working with the tech team to analyse and resolve data feed issues. Stats: YoY Variance 2013 - 2014: • Visits to the site 113% increase • Bounce rate 9.67% decrease • Organic searches (SEO) 196.69% increase in visits • Newsletter sign up 166.67% increase • Email enquiries 461.11% increase • Press: Mashable, Event Magazine, Telegraph, Elle Magazine From June 2013 to September 2014 (1 year 4 months) London, United KingdomResearcher @ This job involved business development and end-to-end recruitment. This included cold calling potential clients as well as arranging meetings and client management following this. On the recruitment side, I completed many activities such as posting job adverts, CV screening and shortlisting, organizing interviews, making offers/giving feedback and working with HR in relation to contracts. It also involved a comprehensive use of social media to recruit, network and maintain relationships including LinkedIn, Facebook and Twitter. From February 2013 to May 2013 (4 months) London, United KingdomAccount Manager @ This job involved intelligence gathering for lead generation and business development. After engaging with the customer and developing a thorough understanding of their business needs, the introductions of Softcat’s core product sets were introduced to the accounts. Here I improved my level of customer service, my confidence in client facing meetings and my ability to consistently set targets and objectives for myself. Aside from account management, other admin duties included building quotations and proposals and placing orders for customers From November 2012 to February 2013 (4 months) Contract: Marketing Manager @ Hidden Creative is a digital marketing agency with a difference, bridging the gap between the business and the ‘virtual’ or ‘digital’ world. Their in depth technical expertise and vast marketing experience enables them to provide interactive solutions such as augmented reality, gesture recognition technology and smartphone and tablet applications. From September 2012 to October 2012 (2 months) English Teacher @ At this school I taught adults and children using the Direct Method. This has helped with my communication skills, both in English and in Spanish, as well as my ability to tackle challenges in a patient and creative way. From August 2011 to August 2012 (1 year 1 month) Salamanca, SpainInternship: Research Analyst @ Working as an intern at FirsTrust Investment Bank in Shanghai, I was involved in resourcing potential new clients (American companies operating in China) that were suitable for potential M&A, developing the pro’s and con’s of transaction proposals and writing presentation dossiers. I also represented the company at international conferences. From February 2011 to March 2011 (2 months) Internship: Assistant to Julian Brazier M.P. @ Whilst working in the office of Julian Brazier TD MP, I engaged in many activities, ranging from attending student lobbies in Westminster Hall, regarding the increase in tuition fees and cutting of EMA allowance to writing to the ministry of justice on behalf of a constituent of Canterbury and Whitstable. Other activities included ghost writing a newspaper article, assisting with a photo shoot, replying to formal invitations and general administrative work. A parliamentary office can be a very stressful environment and I feel my experience here definitely assisted with my ability to prioritize and remain calm in high pressure situations. From January 2011 to January 2011 (1 month) London, United KingdomExecutive Officer, then PR Director @ Oxford Entrepreneurs is the largest student society at Oxford University and has now become the largest free business and entrepreneurship society in Europe with over 4500 members. The network includes undergraduates, graduates, MBA students, active alumni, and external members. This job involved the following aspects: Events - Organising high calibre events at Oxford University for entrepreneurial students to network and meet entrepreneurs and also facilitating students to meet with venture capitalists to pitch their ideas. E-Mail Marketing - Design & writing of campaigns and implement to target audience. Internal Communications - Copywriting for internal newsletter and minutes at staff meetings. PR - Liaising with external agency to write and distribute newsworthy stories. Above-the-Line Marketing - Co-ordinate print advertising & direct mail campaigns. Below-the-Line Marketing - Develop & implementing social media & SEO strategy. Branding - Driving brand engagement and understanding amongst all stakeholders and developing innovative ways of embedding the brand strategy from the bottom up, ensuring the brand was properly brought to life across all our touch points From November 2008 to June 2010 (1 year 8 months) Oxford, United KingdomSummer Internship: PR & Events Assistant @ Coordinating and managing daily PR related requests and tasks as set out by the PR & Media Communications, to include market and PR Agency requests.Liaising with the European PR agency and local markets to provide support and action requests. Management of European Show fleet Support European Press Launch activities, including: Work with Internal H-DE teams to provide Expo display and bike requests. Managing the budget / spend file. From June 2009 to September 2009 (4 months) Oxford, United Kingdom

Young Lions Academy, Storytelling @ Cannes Festival of Creativity From 2014 to 2014 First Class Honours Degree, Business with English Language and Linguistics, 1st @ Oxford Brookes University From 2007 to 2011 Spanish @ Universidad de SalamancaInternational Politics in a Global Age @ University of Cambridge Melissa Weston is skilled in: Entrepreneurship, Start-ups, Digital Marketing, Strategic Planning, Marketing, Business Development, Social Media, Event Management, Email Marketing, Business Strategy, Management, Marketing Strategy, Project Management, Social Media Marketing, SEO