Passionate product marketing and management leader with SaaS, enterprise and open source software experience. Strong ability to create and nurture collaborative internal, cross-functional teams of marketing, sales, development and services to create innovative solutions to business problems. Consistently exceed expectations in development of powerful and engaging outbound and inbound marketing programs and content that create compelling sales
Passionate product marketing and management leader with SaaS, enterprise and open source software experience. Strong ability to create and nurture collaborative internal, cross-functional teams of marketing, sales, development and services to create innovative solutions to business problems. Consistently exceed expectations in development of powerful and engaging outbound and inbound marketing programs and content that create compelling sales opportunities: web and social media content, collateral, sales enablement materials, white papers and presentation materials.
Unique talent to build profits by anticipating opportunities and client needs and nurturing industry thought-leadership status to develop qualified sales opportunities.
• Product Management and Product Marketing
• Marketing communications
• Product strategy and launch
• Business and requirements analysis
• Cross-functional team leadership
• Team development and management
• Continuous improvement of processes
• Time-to-market acceleration
Sr. Manager, Product Marketing @ MarkMonitor®, the world leader in enterprise brand protection and a Thomson Reuters Intellectual Property & Science business, is a SaaS solution providing advanced technology and expertise that protects the revenues and reputations of the world's leading brands.
Primary product marketing responsibility for MarkMonitor's anti-counterfeiting technology and services, multiple industry verticals and Professional Services offerings.
Define go-to-market strategy, value proposition, messaging & positioning, pricing & packaging; drive multiple launches of net new solutions with cross-functional team collaboration.
Instrumental in defining solution’s strategic vision, market opportunity and roadmap.
Synthesize market, customer and competitive insight to understand demand and market opportunity.
Serve as internal and external evangelist; top performer in creation and delivery of product and thought leadership content.
Train and educate global sales teams; drive new business development; create internal/external sales enablement materials. From July 2014 to Present (1 year 6 months) Sr. Director of Product Marketing @ From January 2012 to January 2014 (2 years 1 month) Director of Product Management @ From July 2010 to November 2011 (1 year 5 months) Product Manager @ From June 2007 to July 2010 (3 years 2 months) Requirements Analyst @ From 2006 to 2007 (1 year) Attorney @ From November 2004 to November 2006 (2 years 1 month) Attorney @ From December 2002 to October 2006 (3 years 11 months) Corporate Paralegal @ From 1996 to 1998 (2 years) Consultant, Change Management Services @ From January 1995 to January 1996 (1 year 1 month)
BA @ Stanford University From 1991 to 1994 MA @ Stanford University From 1994 to 1995 JD @ UC Hastings From 1999 to 2002 Castilleja School From 1985 to 1990 Maya Markovich is skilled in: Strategic Planning, Product Marketing, Cross-functional Team Leadership, Marketing Communications, Competitive Analysis, Business Process Improvement, Requirements Analysis, Problem Solving, Document Management, Business Analysis, Process Improvement, Public Speaking, Change Management, Product Management, Team Leadership
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