Product Designer with three years experience in E-Commerce strategy and project management, and a journalist/ writer by training. Before moving to San Francisco, I worked at Estee Lauder launching Global E-Commerce projects for the Asia Pacific market. I now do user-experience focused design consulting for startups in the bay area, and am passionate about improving the narrative of how people interact with technology. I'm from Beijing, China and have work and life experience in Shanghai, Hong Kong, New York, London, Toronto and now San Francisco. Reach out so we can talk about design, tech, and life around the world! Follow me on medium at www.medium.com/@maywang7

Product Designer @ Tradecraft is a talent accelerator/ consultancy where trainees do contract work for early-stage startups while learning from mentors in the field. I joined the product design track, where I work with real companies to design and ship products / features through the entire UX lifecycle. Client Projects: - We Travel: Wetravel.to is a group trip planning website and group travel platform. I lead the landing page redesign team, delivering a full landing page redesign through user research, multiple iterations, and a final validated prototype in six weeks. - URX: URX helps publishers monetize their mobile content through native advertising. I conducted multiple usability study sessions, created html / javascript prototypes and helped redesign their native advertising carousel unit to drive conversion and improve engagement. - Captivate Real Estate: Captivate creates immersive experiences for real estate agencies. I created a consistent visual style guide and designed visual assets for Captivate's partner agent, Lehr. - Apptuto: Apptuto is an iOS and web app designed by CFA charterholders that helps students prepare for the CFA. I prepared a usability testing script, conducted usability studies and contributed to a complete overhaul of their mobile quiz question-and-answer format, both from a usability and visual design standpoint. From September 2015 to Present (4 months) San Francisco Bay AreaProduct Designer / Landing Page Team Lead @ Wetravel.to is a group trip planning website and group travel platform. I lead the landing page redesign team, delivering a full landing page redesign through user research, multiple iterations, and a final validated prototype in six weeks. From September 2015 to November 2015 (3 months) San Francisco Bay AreaOnline Executive, Asia Pacific Strategic Online Projects @ Pioneered new role as APAC Online project management lead, serving as PMO for multiple cross-functional, Global E-Commerce projects. Lead successful delivery of Clinique China Traveling Popup and Live Chat project, the first Omnichannel test-and-learnin Asia Pacific. Doubled customer base to Clinique's Tmall ( Alibaba) Online boutique in two tier 3 cities without Clinique counters through physical popup events with limited inventory. Worked with developers and vendors to launch video, photo and mobile live chat on Clinique.com.cn. Significantly increased daily sales, mobile sales contribution and customer conversion, with 97% popup visitors becoming new fans of Clinique on Wechat. Pushed regional initiative towards agile management by introducing agile principles into waterfall framework for long term Online / SAP backend Integration solution. From August 2014 to August 2015 (1 year 1 month) Presidential Associate (Online) @ Rotated through three roles as part of Fabrizio Freda's accelerated presidential rotational program. Rotations include: Drove overhaul of Esteelauder.com M-Commerce navigation for Global redesign and managed daily site operations, including Holiday calendar/ gift schedule. Project managed the Estée Lauder Companies’ FY15 Global Online Strategy (company wide) during leadership shift and organized several internal events, including the annual Online conference. Managed optimization of all Brands' Global Site Enhancement Rollout process, and lead an initiative to plan production of regional site features annually. From September 2012 to July 2014 (1 year 11 months) PR/New Business/ Media Buying Intern @ Rotating through the public relations, new business, and media planning/ buying departments of creative agency Devito/Verdi. Responsibilities included seasonal PR events, CISION, Salesforce, new business research, creative archives, STRATA, avails, make-goods, media scheduling, cost analysis, and social media strategy. From March 2012 to August 2012 (6 months) Student Affairs Social Media Strategist @ Developing and executing digital strategy to strengthen community at NYU. Key role in assisting the evolution of the department's specialized social media branch, "Hash Tag NYU," today. From February 2012 to May 2012 (4 months) Strategic Planning Intern @ Strategic planning for accounts like Coca-Cola, Kinder Chocolate, and LensCrafters, assisting the departmental Head of Planning. Actively developed and wrote strategy to win the SKODA Octavia and Fabia accounts in Winter 2012. From May 2011 to December 2011 (8 months) Staff Writer @ Blogging twice a week for NYU Local, NYU's acclaimed student-run online news source. Increased readership by more than 60% while on staff. NYU Local has been linked to by reputable news sources from Gawker to The Village Voice to BBC.com. Work accessible at nyulocal.com/author/may-wang From September 2010 to May 2011 (9 months) Digital Marketing Intern @ Working at a digital agency assisting accounts like QVC, Swatch, and Kmart. Notably helped develop royal-wedding-themed blogger and social media outreach program for client QVC. From November 2010 to April 2011 (6 months) Digital Media Intern @ Creating original content and marketing NBC's digital news sites on social media. Spearheaded a project to market sites on Digg.com with social media editor. From June 2010 to August 2010 (3 months)

Bachelor of Arts (Honors), Journalism, and English & American Literature, 3.65 @ New York University From 2008 to 2012 User Experience Design @ General AssemblyHTML & CSS I @ School of Visual Arts From 2014 to 2014 Digital Design Basics @ School of Visual Arts From 2014 to 2014 Professional Certificate, Advertising Management @ New York University From 2009 to 2012 International Baccalaureate Bilingual Diploma, IB 40/45 @ Western Academy of Beijing From 2006 to 2008 May Wang is skilled in: Product Design, User Interface Design, User Experience, Rapid Prototyping, Interaction Design, Visual Design, User Research, Usability Testing, Project Management, E-commerce, Creative Strategy, Global E-commerce, Strategic Planning, Community Management, Copywriting