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Matt Keowen

Marketing Strategy, Demand Generation & Communication

Senior Marketing Leader - Taking Companies to the Next Level of Visibility and Growth

San Ramon, California

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Matt Keowen's Email Addresses & Phone Numbers

Matt Keowen's Work Experience

Executive, Advisor

Marketing Strategy, Demand Generation & Communication

San Francisco Bay Area

Guidebook Inc.

Vice President of Demand Gen / Marketing

February 2016 to September 2017

San Francisco Bay Area

Twilio, Inc.

Senior Director of Marketing

November 2012 to October 2015

San Francisco, California

Matt Keowen's Education

Santa Clara University

Bachelor's Degree, English / Communications

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About Matt Keowen's Current Company

Executive, Advisor

Created high-impact customer acquisition and communications strategies and programs for leading event organizers, and companies in tech and other industries.Clients include semiconductor giant Arm Holdings, security leader Cisco, Nth Degree’s event production group, Pure Storage, TOPO, ValChoice and others.

Frequently Asked Questions about Matt Keowen

What company does Matt Keowen work for?

Matt Keowen works for Executive, Advisor


What is Matt Keowen's role at Executive, Advisor?

Matt Keowen is Marketing Strategy, Demand Generation & Communication


What is Matt Keowen's personal email address?

Matt Keowen's personal email addresses are m****[email protected], and m****[email protected]


What is Matt Keowen's business email address?

Matt Keowen's business email addresses are not available


What is Matt Keowen's Phone Number?

Matt Keowen's phone (213) ***-*328


What industry does Matt Keowen work in?

Matt Keowen works in the Health, Wellness and Fitness industry.


About Matt Keowen

📖 Summary

Marketing Strategy, Demand Generation & Communication @ Executive, Advisor Created high-impact customer acquisition and communications strategies and programs for leading event organizers, and companies in tech and other industries.Clients include semiconductor giant Arm Holdings, security leader Cisco, Nth Degree’s event production group, Pure Storage, TOPO, ValChoice and others. San Francisco Bay AreaVice President of Demand Gen / Marketing @ Guidebook Inc. Led all go-to-market initiatives for mobile app platform provider and increased lead volume by 44 percent pushing revenue from $8 million to more than $11 million.Propelled company to top of its markets with numerous awards including multiple CampusTech Reader's Choice Awards, Ed Tech Digest Cool Tool Finalist and Exhibitor Live Innovator.Built content marketing strategy and partnered with key customers including CA Technologies, US Courts, Santa Clara University, and University of Washington resulting in thousands of leads from articles, blog posts and webinars. From February 2016 to September 2017 (1 year 8 months) San Francisco Bay AreaSenior Director of Marketing @ Twilio, Inc. Aggressively grew revenue from $18 million to $167 million in three years via online and offline marketing programs, self-service channels and enterprise selling.Secured numerous awards including two CNBC Top 50 Disrupter Awards, and coverage in The Wall Street Journal, Bloomberg, Fortune Magazine, Fast Company, Forbes and The New York Times.Orchestrated company’s event strategy to support more than 600 events and doubled annual user conference attendance. Added multi-city Engineering the Customer Experience Roadshow and sold out in every venue.Founded Twilio.org – the company’s corporate social responsibility initiative – and help build Twilio products into solutions that improve civic engagement, aid STEM education, support developing regions and fuel new forms of interactive art. From November 2012 to October 2015 (3 years) San Francisco, CaliforniaSenior Director of Corporate Marketing @ Tzero Technologies Orchestrated global launch of world’s first wireless high-definition video product generating more than 100 articles, multiple industry awards, broad recognition of the company’s market leadership, and sales orders from top consumer electronics companies and service providers.Drove the company’s first-ever participation in CES. Demonstrations drew industry luminaries Bill Gates and Paul Allen, customers from all over the world, and reporters from Forbes, PC Magazine and elsewhere. Built the company’s CRM infrastructure enabling the effective management of approximately 1000 accounts, hundreds of evaluation unit requests and sales backlog approaching $2 million. Reworked company’s web presence and established the Ultra Wideband Blog. Instituted Adwords program and doubled web traffic year-over-year.Successfully managed industrial design project driving 40-percent cost savings on solutions for use across multiple product lines. From August 2006 to November 2007 (1 year 4 months) Mountain View, CaliforniaSenior Vice President of Marketing @ Oh My Green Drove 10x increase in pipeline for corporate food-tech and delivery company to $70 million, doubled revenue to more than $75 million and increased average order value to above $300,000. Built company’s overall go-to-market strategy, revenue plan and foundational marketing and selling tools. Defined ideal customer profile, market sizing and expansion plans as member of executive team.Designed and launched new products. Led cross-functional product / market team that orchestrated first new product introduction in five years and numerous product line expansions.Implemented the company’s demand generation program including both online and offline initiatives resulting in 5x increase in lead volume. (Program ROI ranged from 10x to 40x).Negotiated first customer wins with new products and partnership deals that elevated the Oh My Green’s position, opened new markets and increased deal flow. From June 2018 to December 2019 (1 year 7 months) Burlingame, CASenior Director of Corp Marketing @ Ikanos Communications Built communications strategy for multiple acquisitions and served as member of company’s integration team helping to more than double company revenue to $200 million.Established company’s strategic long-range planning process. Worked with product and executive team to deliver comprehensive new product roadmap. Recrafted company’s brand strategy – including market positioning, visual identity, mission, vision, values, tagline and more – and orchestrated global rollout with cross-functional team. Expanded communications channels and shifted emphasis to online marketing. Ramped customer interactions year-over-year by 8x. From March 2008 to March 2012 (4 years 1 month) Fremont, CaliforniaDirector of Marketing Programs @ Symmetricom Served in dual role directing both corporate marketing activities, including investor communications, and demand-generation efforts for largest product division.Initiated outbound marketing plan with emphasis on increasing visibility through SEO/SEM, expanding footprint within key customer accounts via content-driven promotions, and improving productivity of channel partners through global trainings and events. Kickstarted re-branding and web overhaul project (an initiative that had stalled for more than one year). Brought together personnel from multiple divisions to focus and deliver rapid results. Developed award-winning marketing programs (Internet Advertising Competition Best in Show) with targeted initiatives that dramatically improved lead generation, and customer and partner interactions. From November 2007 to March 2008 (5 months) San Jose, CaliforniaMarketing and Public Relations @ Other Positions Held senior marketing leadership roles at Kaleidescape, Nuance, Flashpoint and Fujitsu. In addition, worked in PR and marketing agencies including Neale-May & Partners, Ogilvy & Mather Public Relations and WesCom Associates. From September 1985 to July 2006 (20 years 11 months)


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In a nutshell

Matt Keowen's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

4 year(s), 8 month(s)

Matt Keowen's Willingness to Change Jobs

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