As an entrepreneur and advisor, I create scalable, highly adaptable marketing and sales infrastructure that generates explosive growth.
Notable Experience:
CMO at Tough Mudder responsible for growth from $20m to $120m of revenue
VP of Marketing at Seamless responsible for growth from $0 to $150m of revenue
Industry Specialities:
Startups, Ecommerce, Music, Sports, Events, Entertainment & Media
Domain Specialties:
Team Leadership/Development, Organization/Operational Efficiency, Process Design, P&L Responsibility, Competitive & Market Analysis, Marketing Strategy & Execution, Strategic Partnership Development, Digital Advertising, New Media Strategy, Copywriting, E-Commerce
Chief Marketing Officer @ Tough Mudder is a team-oriented 10-12 mile (18-20 km) obstacle course designed to test physical strength and mental grit. Tough Mudder puts camaraderie over finisher rankings and is not a timed race but a team challenge that allows participants to experience exhilarating, world-class obstacles they won't find anywhere else.
Notable:
Oversaw the company's positioning, brand development, customer acquisition & retention, advertising, customer insights, website, social media, product merchandising, content marketing, customer service, and communications/public relations efforts.
Hired and managed an internal marketing team of 15 + multiple agency partners
Drove revenue growth from $20m to $120m in 2 year period From July 2011 to August 2013 (2 years 2 months) VP of Marketing @ Seamless is the leading source of local restaurant information and mobile/online ordering. Founded in 1999, Seamless powers a robust e-commerce marketplace connecting over 12,000 restaurants across 12 major US metropolitan areas and London with a vast community of diners via Seamless.com, MenuPages.com (acquired in October 2011), native applications for iPad, iPhone, Android and Blackberry, and "powered by Seamless" restaurant-branded websites. Over 2 million individuals and many of the world’s largest companies have made Seamless their preferred service for local restaurant discovery and mobile/online food ordering by placing more than 50 million food orders across the company’s properties. Seamless was backed by investors Spectrum Equity Investors, Stripes Group, and Warburg Pincus.
Notable:
Coordinated all B2C business development functions including website development, marketing strategy & execution, customer relationship management, and key partnership negotiations.
Drove annual revenue growth from $0 to $150m in 4 year period.
Recognized as ‘Innovator of the Year’ at Seamless in 2008 From January 2008 to July 2010 (2 years 7 months) Product Manager – Consumer Websites @ Responsible for the development, launch, and ongoing leadership of Seamless.com. Coordinated expansion of service into 14 new markets, including international expansion to London. Developed, executed, and tracked the success of promotional programs through hundreds of channels.
Recognized as ‘Manager of the Year’ at Seamless in 2007 From January 2005 to December 2007 (3 years) Project Manager @ From January 2004 to December 2004 (1 year) Sales Associate @ From June 2003 to December 2003 (7 months) Campus Manager @ Collegeboxes is the #1 student summer storage and shipping provider in the country. From December 2002 to May 2003 (6 months)
BS, Marketing, Entrepreneurial Management @ Georgetown University
Websites:
http://about.me/mattajohnson