Adjunct Instructor @ I have the pleasure of sharing & teaching my knowledge of Fashion Promotion (Marketing, Branding, PR). From 2015 to Present (less than a year) Greater Los Angeles AreaCo-Founder @ FAB Counsel stands for Fashion and Business counsel. Our main mission is to help fashion, beauty, and lifestyle businesses launch, grow and innovate through our services in retail consulting, marketing, and PR. From January 2012 to Present (4 years) Buyer @ • Shops markets, assorts buys, enters orders, tracks receipt flow, and monitors selling for a $100MM annual knit top business. • Maintains a close relationship w/ planning & allocation to effectively grow & react to business. • Proposes & executes sales strategies, like promotional campaigns, markdowns, RTV’s, in-store sales contest, etc. • Increased IMU by 8% & profit margins by 6% by working closely with select vendors on product development. • Regularly communicates w/ stores to acquire customer feedback & distribute product knowledge information. • Works closely with marketing to promote new product and brands. • Collaborates with the vendor community to land spreads and mentions in Us Weekly, People, Nylon, & In Style. • Works w/ finance to resolve billing disputes & maintains contact w/ DC team to ensure merchandise flow & quality. From August 2009 to May 2011 (1 year 10 months) Associate Buyer: Factory Division @ • Managed the accessory business for the factory division. • Assorted collections & replenished stock levels based on store selling. • Worked with planning & allocation to ensure the flow of goods from retail to factory. From April 2009 to August 2009 (5 months) Assistant Buyer @ • Assisted in maintaining and growing the women’s fashion accessories $68MM annual business. • Assorted and monitored the women’s hat business under the senior buyer’s supervision. • Monitored & forecasted selling, markdowns, & receipts to increase vendor performance and gross margin. • Proposed & entered markdowns while collected & entered markdown allowances/RTV’s to balance margin. • Assisted with devising financial plans and seasonal assortments for over 65 vendors during Spring & Fall 2009. • Generated $112K in sales by developing media materials & driving marketing strategies for in-store events. • Created and monitored Spring 2009 and Fall 2009 advertising budget for $68MM annual business, collecting $181k. • Edited and proofed photographs and copy material for products advertised in Macy’s ads and outside magazines. From February 2008 to June 2009 (1 year 5 months) Asst to Designer and Managing Partner @ - Managed bookkeeping of all financial transactions for accounting maintenance and preparation. - Assisted with merchandise production and planning of photo shoots and fashion shows/events. - Chose merchandise and style accessories for models for photo shoots and fashion shows. - Supervised 10 dressers in Spring ‘07 LA Fashion show and the Tyra Banks Show for Candice Held Designs. From June 2007 to March 2008 (10 months) assistant manager-intern @ - Planned & managed monthly trunk shows, generating $3k-$5k per event. - Implemented new merchandising layouts and store visual presentations, increasing sales by 20%. - Managed and monitored sales and employee hour distribution. - Organized and coordinated promotional store events and parties. From April 2007 to March 2008 (1 year) outreach counselor @ - Devised & executed lesson plans to gear at-risk high school students towards graduation and higher education. - Mentored students about the college admissions process regarding educational requirements, applications, and financial aid deadlines. - Created & maintained professional connections with various colleges for student information and resources. From January 2006 to April 2007 (1 year 4 months)

BA @ University of California, Los Angeles From 2004 to 2008 Mary Vallarta is skilled in: Merchandising, Apparel, Trend Analysis, Fashion, Visual Merchandising, Styling, Retail, Trend, Trend Forecasting, Inventory Management, Social Media Marketing, Press Releases, Social Media, Assortment, Marketing