The short story: I am a seasoned marketing executive (20+ years) and have worked for startups and larger privately- and publicly-held companies in the B2B, high tech sector. Why such a broad brush stroke of companies? I like to grow things—go from a 1-person do-it-all shop and take it all the way to a post-IPO (sometimes M&A)
The short story: I am a seasoned marketing executive (20+ years) and have worked for startups and larger privately- and publicly-held companies in the B2B, high tech sector. Why such a broad brush stroke of companies? I like to grow things—go from a 1-person do-it-all shop and take it all the way to a post-IPO (sometimes M&A) fully realized marketing organization. Throughout the process I am not just developing and managing successful marketing programs, I am also building a team.
Experienced start-up executive—companies ranged in size from 5 to 200, went public or were acquired before going public. Worked under stringent budgets to meet profitability goals in order to position companies for IPO or acquisition.
Author (Privacy and Big Data), writer, blogger, editor, and speaker on diverse topics such as marketing strategy, big data, and analytics.
Strong project- and people-management skills—large teams of individual contributors and managers with marketing budgets ranging from $250,000 to $7.5 million.
Significant content creation—from traditional marketing collateral to websites, blogs, social media, Ebooks, White Papers, & other business publications.
In-depth understanding of marketing collateral strategy, development—complete redesigns, messaging development, direct (digital, social media, and traditional) & event marketing program development.
Diverse digital content & development expertise—major launches, blogs, social media, lead management & metrics, & other marketing programs.
Strong analyst, customer, & public relations experience—corporate-, product-level rebrands, launches, analyst, & media outreach programs.
Strategic & tactical marketing consulting.
► Marketing communications & strategy in the digital age.
► Big data, analytics, supply chain management, data warehousing, & business intelligence.
► Data privacy & security issues (frequent blogger and author) for consumers, organizations, and agencies.
Co-Founder & VP, Marketing @ PatternBuilders provides a big data analytics platform that makes the development of big data applications fast and easy. With the platform, service providers can develop their own applications to meet specific industry or client requirements while organizations and businesses can customize it to meet their analytics needs. From May 2008 to Present (7 years 8 months) Marketing Consultant @ Offer consulting services on marketing strategy, programs, and tactical execution. From 2003 to Present (12 years) VP, Marketing @ From August 2003 to May 2008 (4 years 10 months) Senior Director, Corporate Marketing @ From September 2001 to October 2002 (1 year 2 months) Vice President, Marketing @ From November 2000 to June 2001 (8 months) Senior Director, E-Marketing @ From March 2000 to September 2000 (7 months) Director, Marketing Programs @ From August 1999 to March 2000 (8 months) Director, Electronic & Technical Marketing @ From April 1998 to August 1999 (1 year 5 months) Director, Marketing Communications and Technical Publications @ From March 1994 to March 1998 (4 years 1 month) Manager, User Information Products @ From March 1992 to March 1994 (2 years 1 month)
Bachelor of Arts (B.A.) @ Stanford University From 1979 to 1983 Mary Ludloff is skilled in: Marketing Communications, Marketing Communications Planning, Marketing Strategy, Writing Skills, Marketing Messaging, Corporate Branding, Start-ups, Direct Marketing, Public Relations, Analyst Relations, Social Media Marketing, Program Management, Website Management, Website Redesign, Product Marketing