I'm an experienced technology guy and leader with a passion for building things. Some of the things I've built include: -- Inuvi, a self-service RTB mobile advertising network for SMS publishers and mobile network operators -- The system architecture of Spotcast Communications, one of the first mobile advertising companies -- The 50-staff technical team of Spotcast Communications -- A cross-channel mobile ad platform for Sigma Limited that served 4-5 million ads per day in India -- The Sigma Limited company itself -- An inventory management platform for video ads and a program scheduling platform for mobile video content -- A data warehouse for tracking customer life cycles for a mobile carrier -- A data warehouse for investments and loans for a financial services firm -- A platform for financial data collection and loan risk scoring Others have described me with phrases like fast learner, able to make complex ideas seem simple, high energy, problem solver, adventurous, and technical polyglot. My ideal place is in a team that needs a seasoned generalist. I get things done now; there's always time later to worry about who gets credit or who was responsible. I'm happy making new professional acquaintances so feel free to contact me if you think I can help you. I love discussing and solving problems. If I can't help you, I might know someone who can. Specialties: System architecture and engineering, management, business development and technical marketing, data analysis, data mining, data warehousing, database design, statistics, video and audio streaming media technologies, mobile telecommunications, online advertising, mobile advertising, real-time bidding, quantitative marketing, credit scoring, fraud detection and analysis.

Software Engineer @ From July 2015 to Present (4 months) Menlo Park, CAFounder @ The Inuvi SMS mobile ad network uses the space left over at the end of SMS content, notifications, and alerts. Think of Inuvi as Google AdWords/AdSense where the medium isn’t a web site but an SMS. From November 2010 to Present (5 years) Owner @ Consulting services in systems architecture and software development in areas ranging from data management to mobile applications. From June 1997 to Present (18 years 5 months)

Ph.D. (ABD), computer science @ University of Maryland College Park From 1982 to 1992 M.S., computer science @ Southern Methodist University From 1980 to 1981 B.A., computer science @ The University of Texas at Austin From 1974 to 1978 Mark Westling is skilled in: Data Warehousing, Data Mining, Database Design, Online Advertising, Statistics, Data Analysis, Mobile..., Mobile Content, Mobile Technology, Mobile Advertising, Architecture, Software Development, System Architecture, Mobile Applications, SMS, Business Development, Software Design, Mobile Internet, Android, Software Engineering, Product Management, Web Applications, Agile Project Management, Mobile Marketing, SaaS, E-commerce, Mobile Devices, Start-ups, Web Development, User Experience, Strategic Partnerships, Architectures, Management, Strategy, Leadership, Networking, Entrepreneurship, Consulting