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Mark Tack

Vice President, Marketing

CMO at A-LIGN

Tampa, Florida

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Mark Tack's Email Addresses & Phone Numbers

Mark Tack's Work Experience

Acxiom

Vice President, Marketing

June 2016 to February 2017

Greater Chicago Area

DePaul University

Adjunct Professor

March 2016 to June 2016

Chicago

Experian Marketing Services

Senior Director, Marketing

January 2011 to August 2012

Mark Tack's Education

CR Washington

University of Iowa

Bachelors of Science, Economics, Entrepreneurship emphasis (Honors graduate)

1995 to 1999

Mark Tack's Professional Skills Radar Chart

Based on our findings, Mark Tack is ...

Loyal
Inspirational
Verbal

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Based on our findings, Mark Tack is ...

50% Left Brained
50% Right Brained

Mark Tack's Estimated Salary Range

About Mark Tack's Current Company

Acxiom

Led the marketing organization for Acxiom's largest division - Marketing Services. Was responsible for making sure every marketer is aware of the incremental increase in marketing relevancy and business outcomes they could get by partnering closely with Acxiom.

Frequently Asked Questions about Mark Tack

What company does Mark Tack work for?

Mark Tack works for Acxiom


What is Mark Tack's role at Acxiom?

Mark Tack is Vice President, Marketing


What is Mark Tack's personal email address?

Mark Tack's personal email address is m****[email protected]


What is Mark Tack's business email address?

Mark Tack's business email address is m****[email protected]


What is Mark Tack's Phone Number?

Mark Tack's phone (305) ***-*165


What industry does Mark Tack work in?

Mark Tack works in the Marketing and Advertising industry.


Who are Mark Tack's colleagues?

Mark Tack's colleagues are Sandeep Arneja, Bob Erikson, Mario Noriega, Owen Grau, Nichole McGlothlin, Colby Cavanaugh, Alex King, Hai Zhao, Michele CPLP, and Neil Glass


About Mark Tack

📖 Summary

Vice President, Marketing @ Acxiom Led the marketing organization for Acxiom's largest division - Marketing Services. Was responsible for making sure every marketer is aware of the incremental increase in marketing relevancy and business outcomes they could get by partnering closely with Acxiom. From June 2016 to February 2017 (9 months) Greater Chicago AreaAdjunct Professor @ DePaul University Helped create and teach the inaugural course on Mobile Marketing. From March 2016 to June 2016 (4 months) ChicagoSenior Director, Marketing @ Experian Marketing Services Driving the revitalization and expansion of marketing plans, strategies and programs for Experian Marketing Services. Leading a team of marketing professionals to accelerate brand awareness, lead generation, sales enablement, and client engagement. From January 2011 to August 2012 (1 year 8 months) Vice President, Marketing @ Information Resources Responsible for revitalizing the product launch discipline enterprise wide. Direct staff activity for the product marketing division. Manage vendor and partner relationships and oversee projects from conception through implementation. Develop and present thought leadership materials and create brand awareness initiatives. Create new product launch plans and lead teams through the new product release marketing pipeline. Support sales efforts and help grow revenue through collaborating with sales staff to develop comprehensive sales/marketing campaigns. Design and execute product packaging and brand positioning programs. From January 2006 to December 2010 (5 years) Director of Marketing @ Intellext Led all marketing initiatives and staff efforts for start-up business. Oversaw product management, product marketing, brand awareness, lead generation, and strategic planning activities. Served on the executive management team. Coordinated marketing efforts with vendor PR firm. From 2005 to 2005 (less than a year) Director of Marketing @ Integrated Performance Systems (IPS) Collaborated with executive team to develop company business plan and marketing strategies. Helped create the brand and position the company. Developed all sales materials, sales tools, and marketing materials. Presented/sold to client base. Provided sales support. Hired/trained sales staff and marketing personnel. Created/managed strategic marketing plans/budgets. Supported over 100 sales opportunities. Directed company participation in trade shows and Webinars. Amassed and maintained comprehensive sales tool library. Delivered high level of marketplace awareness on a very limited marketing budget. From 2002 to 2005 (3 years) Chief Marketing Officer @ A-LIGN A-LIGN is a technology-enabled security and compliance partner trusted by more than 2,400 global organizations to confidently mitigate cybersecurity risks. We work with small businesses to global enterprises with services spanning across SOC, Penetration Testing, PCI DSS, HITRUST, ISO and privacy compliance. Our proprietary compliance management platform is transforming the compliance experience by enabling an anytime, anywhere approach to audits. For more information, visit www.A-LIGN.com. Tampa/St. Petersburg, Florida AreaSenior Vice President, Marketing @ Integrate I led marketing for Integrate.- Our Why: In everything we do, we believe all marketers can achieve quantifiable business outcomes.- Our How: The way marketers unlock business outcomes is by unifying everything.- Our What: We empower marketing teams to SCALE any demand strategy they dream up. From January 2019 to October 2019 (10 months) Greater Chicago AreaVice President, Marketing @ Integrate Bringing together Brand & Demand at Integrate in close collaboration with a very talented marketing team. Integrate is a rapidly growing (revenue doubling), venture backed ($80 million raised) enterprise SaaS business that helps B2B marketers grow revenue and reduce costs. The Integrate Demand Orchestration platform serves as the central, top of funnel data hub for major players like Microsoft, Salesforce, Adobe and Dell. Learn more at www.integrate.com. From October 2018 to December 2018 (3 months) Chicagoland AreaGroup Vice President, Marketing @ Acxiom Led the marketing organization for Acxiom’s two largest divisions – Audience Solutions & Marketing Services. Working with an awesome marketing team responsible for demand generation, lead management, product marketing, sales enablement, partner marketing and vertical marketing. From March 2017 to June 2018 (1 year 4 months) Greater Chicago AreaVice President, Marketing @ Vibes Led marketing for Vibes and was responsible for accelerating brand excitement, demand generation, helping sales close deals, producing disruptive thought leadership content, and working closely with marquee clients and industry leaders to define the future of mobile marketing.Vibes has been leading the mobile marketing technology industry for more than 15 years. We help retailers and brands like Home Depot, Sears, Bloomingdale’s, Allstate, Verizon and Gap acquire, engage and deepen their mobile relationships. Our Catapult Mobile Relationship Management (MRM) platform enables marketers to drive revenue growth and loyalty through mobile messaging (SMS), mobile wallet marketing leveraging Google Wallet and Apple’s Passbook, post-click engagement, advanced segmentation and targeting and personalization. Vibes is recognized as a Tier 1 aggregator (1 of 7) by the Common Short Code Administration. From September 2012 to May 2016 (3 years 9 months) Greater Chicago AreaCEO / Founder @ Tack Point Group Directed and performed all functions for start-up venture that assisted entrepreneurs in developing business and marketing plans utilized to raise capital, promote the business for M&A, and to align internal leaders around the company’s direction and vision. Secured client base. Handled all sales, operational, financial, marketing, and product delivery activity. From 2001 to 2002 (1 year)


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In a nutshell

Mark Tack's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 8 month(s)

Mark Tack's Willingness to Change Jobs

Unlikely

Likely

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