Marketing professional with deep expertise across all touch points. Manages high-performance cross-functional teams responsible for budgets of $100MM+, with responsibility for $500MM+ in online and offline direct response demand. Possesses firm belief that acquiring the user is just step one in the monetization process. Known for innovative, scrappy approach to program and channel mix optimization as well as the ability to define, refine, and evangelize online marketing best practices. Specialties: site optimization, mobile marketing, apps, iphone, android, mcommerce, ecommerce, affiliate marketing, email marketing, social media, retention marketing, conversion optimization, cpc, cpm, database marketing, direct response marketing, display advertising, ecommerce, lead generation, mobile marketing, online marketing, paid search, product management, retail, search engine marketing, segmentation, search engine optimization, sem, seo, site usability & web analytics

VP, Channel Marketing @ Leader of the teams responsible for global customer acquisition & retention at Ancestry.com including television, direct mail, email, display media, SEM, SEO, mobile, content marketing and social acquisition. Online/offline attribution and spend portfolio management. From October 2014 to Present (1 year 1 month) San Francisco Bay AreaSr. Director, Global Marketing @ From May 2012 to October 2014 (2 years 6 months) San Francisco Bay AreaDirector of Digital Marketing @ From January 2011 to May 2012 (1 year 5 months) Sr. Manager, Digital Marketing @ From April 2008 to January 2011 (2 years 10 months) San Francisco, CADirector of Online Marketing @ From January 2007 to March 2008 (1 year 3 months) Online Marketing @ From February 2006 to January 2007 (1 year) Marketing @ From December 2001 to February 2006 (4 years 3 months)

BBA, Business Administration, Prelaw @ Michigan State University Mark Fiske is skilled in: SEM, Web Analytics, E-commerce, PPC, Mobile Marketing, Digital Marketing, SEO, Online Advertising, Affiliate Marketing, Lead Generation, Email Marketing, Display Advertising, Start-ups, Conversion Optimization, Product Management, Marketing, Analytics, Database Marketing, Retail, Omniture, Digital Strategy, A/B testing, Business Performance..., Customer Acquisition, Multi-channel Marketing, Direct Response, Segmentation, Mobile Commerce, iPhone, Android, DRTV, Direct Response..., Broadcast Television, Strategic Partnerships, Business Development, Attribution Modeling, Customer Retention, Recurring Revenue