Director Marketing @ Launching new prescription cough-cold therapy into primary care marketplace. Building out US commercial infrastructure and capabilities to support new product launch and future pipeline products in upper acute respiratory, allergy, cough and cold. From July 2015 to Present (6 months) Senior Brand Manager - NovoSeven / Hemophilia Marketing @ • Leading the development and implementation of the overall strategy, key strategic imperatives, positioning & messaging for NovoSeven RT in order to ensure the achievement of Novo Nordisk P&L goals • Responsible to co-lead in the development, execution and implementation of annual brand tactical plan while ensuring brand/portfolio alignment with customer segments • Leading cross functional extended brand teams for designated brand and interacting extensively with the other functions within Novo Nordisk • Accountable for the implementation of marketing activities for assigned products both marketed and in development, while refining messaging to specific customer segment and ensuring brand alignment of all initiatives with Centers Of Excellence • Working closely with Business Analysis to establish, owning and defending the brand forecast • Developing key messages and positioning for the NovoSeven brand and proactively communicating with Portfolio Leads and others to ensure transparent communications within and outside the department From February 2014 to July 2015 (1 year 6 months) Oncology Market Development Manager @ • Developing the oncology marketplace for SIR Spheres - Selective Internal Radiation Therapy for metastatic colorectal cancer • Building relationships with KOLs and influential regional thought leaders to build advocacy for product and identify key business priorities • Educating Medical Oncologists, Surgical Oncologists, Radiation Oncologists, and GI / Hepatobiliary Surgeons on Sir Spheres Liver Directed Therapy for Metastatic Colorectal Cancer • Identifying and training speakers on peer to peer promotional presentations for programs delivered to medical oncology practices • Attending major congresses and medical society meetings, representing Sirtex in meetings with KOLs and Oncology Thought Leaders • Linking community and hospital based medical oncologists to select interventional radiologists and radiation oncologists who are trained to perform the Sir Spheres catheter based procedure • Partnering with Interventional Radiologists, Radiation Oncologists, and Oncology Nursing Society groups to market Sir Spheres radio embolization treatment for liver dominant metastatic colorectal cancer • Developing new marketing tools and trade show presence for congresses, providing booth support and attendee education on product • Working with hospital treatment centers on prior-authorization and identification of appropriate patients for in patient procedure From January 2013 to January 2014 (1 year 1 month) Senior Product Manager @ From February 2012 to January 2013 (1 year) Senior Product Manager - Immunology/RA @ From 2010 to 2012 (2 years) District Manager @ From August 2003 to April 2010 (6 years 9 months) Product Manager - Raptiva Immunology @ From August 2003 to April 2010 (6 years 9 months) Oncology Sales, Cardiology, Endocrinology, GI, Psychiatry, Infectious Disease, Hepatitis, Neurology, @ From 1997 to 2003 (6 years)

BA, Political Science, English @ University at Albany, SUNY From 1991 to 1996 Political Science and English @ University at Albany, SUNY From 1991 to 1996 Mark Andersen is skilled in: Product Launch, Product Management, Marketing Strategy, Pharmaceutical Industry, Biotechnology, Product Marketing, Pharmaceutical Sales, Medical Sales, Market Development, Immunology, Hospital Sales, Oncology, Healthcare, Psychiatry, Infectious Diseases, Cardiology, Neurology, Endocrinology