I am a strategic innovator with deep expertise in Enterprise Technologies, Big Data and Cloud Computing. Having a global product professional like me also gives my employer a Data Scientist for free, a really powerful combination for any organization that looks to take their business to the next level using data driven marketing. I create next generation products that delight and excite customers.
I see Product Marketing as an opportunity to apply Data Science to maximize monetization and usage for products and services where rich customer data sets are available for mining and analysis. My strong understanding of both global business and data science allows me to help management define objectives for the supporting data science team and, once the model is built, package model insights into a product story that the business can understand.
Simply put, for people who are not familiar with Data Science, about half of all Data Science projects today are about building models help improve marketing. What can those projects deliver?
A good model can:
Example #1: "tell" with 83% accuracy if customer X will buy product Y if he is targeted with promotion Z
Example #2: "tell" with 90% accuracy if user X will click on button Y in the next gaming session
I am always interested to explore new roles where I can apply my unique skill set to launch and grow a product that will help emerging Data Scientists build and operationalize better models easier and faster.
Specialties: Product Marketing, Big Data, Machine learning, Business Analytics, building Data Science teams for success, Product Management , Private/Public Cloud, Spark
Senior Product Line Manager @ Leading product management and marketing for on-premise and cloud-based Enterprise Data Protection Solutions built on Quantum's DXi backup and disaster recovery appliances with best in class deduplication technology. From December 2014 to Present (1 year 1 month) Senior Product Marketing Manager @ Solved complex business challenges & opportunities, planned out business strategies for large scale businesses covering SQL Server, Private & Public Cloud, Big Data, Hadoop, Appliances, Predictive Analytics and Licensing. Identified customer pain points and proposed new features for next generation products and services. From April 2011 to October 2014 (3 years 7 months) Greater Seattle AreaSenior Product Manager - Microprocessors @ Product management for Intel's desktop processors product lines based on 32nm (Clarkdale), 45nm (Penryn) and 65nm (Conroe) technology. Worked closely with engineering and product planners to define and monetize sku features. Managed 9 microprocessor product lines throughout their entire product life cycle. Owned product roadmap and communication to OEM partners, validation process for engineering samples, looped back customer feedback to engineering and business leaders. From June 2007 to June 2010 (3 years 1 month) Product Manager @ Worked closely with engineering and OEMs to define the Intel Media Series motherboard product lines using primary and secondary market research, competitive intelligence and analyst reports. Owned forecasting trends and expected sales volumes. From December 2005 to May 2007 (1 year 6 months) Program Manager Intel Inside ® Program @ Led development and execution of online and offline co-marketing campaigns for Intel based platforms, pooling together reseller and Intel® Inside Program resources.
-Created and implemented online campaigns to boost demand for assigned products, partnering with OEMs and channel customers to generate $30M+ net increase in Partner funds engagement.
-Streamlined the process to identify opportunities and best practices in marketing campaigns and disseminated successful practices to 3,000+ Intel Partners worldwide. From June 2004 to June 2006 (2 years 1 month)
Data Science Certificate, Data Science @ University of Washington From 2011 to 2013 MBA, International Business @ Thunderbird School of Global Management From 2002 to 2004 Marius Marcu is skilled in: Product Marketing, Business Strategy, Operations Management, Product Development, Market Research, Marketing Strategy, Product Management, Strategic Planning, Competitive Analysis, New Business Development, Product Strategy, Segmentation, Strategy Development, Cross-functional Team Leadership, Cloud Computing
Websites:
http://www.lifehacker.com,
http://www.gizmodo.com