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Marissa Jarratt

Senior Director, Global Marketing Program Management Office

Senior Vice President - Marketing, Innovation and R&D at Dean Foods

Dallas/Fort Worth Area

Section title

Marissa Jarratt's Email Addresses & Phone Numbers

Marissa Jarratt's Work Experience

PepsiCo

Senior Director, Global Marketing Program Management Office

February 2015 to Present

PepsiCo

Senior Director, Innovation Marketing

December 2012 to February 2015

PepsiCo - Frito Lay

Senior Director of Marketing, Multicultural Marketing and Strategic Customer Partnerships

February 2012 to November 2012

Marissa Jarratt's Education

The University of Texas at Austin - Red McCombs School of Business

MBA Marketing

2002 to 2004

The University of Texas at Austin

BA Spanish

1995 to 1999

The University of Texas at Austin - The Red McCombs School of Business

BBA Finance

1995 to 1999

About Marissa Jarratt's Current Company

PepsiCo

Build functional marketing capability, effectiveness and efficiency by developing and implementing global programs (tools, processes, KPIs, resources) that simplify work and create common processes for 3500 marketers around the world. Special emphasis on building capability in digital marketing, agency management, and marketing mix modeling.

About Marissa Jarratt

📖 Summary

Experienced global consumer marketing professional with proven results as a growth architect and operator (businesses $250MM-$4B) who leverages consumer and shopper insight, competitive analysis, business strategy and balances risk to drive disproportionate growth. High degree of collaboration with agency, x-functional and up/down/across partners. Big picture thinker, with attention to detail. Embraces ambiguity. Deft navigator of innovation, creative process and change management. Thrives in fast-paced, entrepreneurial cultures. Exceptional communication skills; very comfortable with customers and large audiences. Passion for managing teams and developing people to reach their fullest potential.Senior Director, Global Marketing Program Management Office @ Build functional marketing capability, effectiveness and efficiency by developing and implementing global programs (tools, processes, KPIs, resources) that simplify work and create common processes for 3500 marketers around the world. Special emphasis on building capability in digital marketing, agency management, and marketing mix modeling. From February 2015 to Present (11 months) Senior Director, Innovation Marketing @ Led the long-term strategy and pipeline development for some of Frito-Lay's most beloved brands, including: Tostitos, Ruffles, SunChips, Baked!, Rold Gold, Lay's Kettle Cooked, Dips, Tostitos Artisan Recipes. Led team of 9 to deliver innovative growth plans that address unmet consumer needs, balance short and long-term business objectives, and exploit marketplace growth opportunities. From December 2012 to February 2015 (2 years 3 months) Senior Director of Marketing, Multicultural Marketing and Strategic Customer Partnerships @ Oversaw the long-term strategy for Multicultural Marketing at Frito-Lay, including equity and communication strategy. Oversaw strategic customer partnerships. From February 2012 to November 2012 (10 months) Senior Director of Marketing, Immediate Consumption Portfolio + Emerging Channels @ Managed and oversaw marketing growth plans for the $2.4B Immediate Consumption portfolio of single-serve size products across all Frito-Lay brand trademarks (ie., Lay's, Ruffles, Doritos, Cheetos, etc), as well as, the $1.6B Emerging Channels portfolio, including Convenience & Gas, Dollar, Drug, Club and Mass Merchandiser channels, with specific responsibility for customers such as: 7-Eleven, Circle K, Dollar General, Family Dollar, Walgreens, CVS, Costco and Target. Led team of 11 marketers to deliver short & long term growth plans for the product and channel portfolios as described above and development of employees. From May 2010 to February 2012 (1 year 10 months) Brand Manager, Rold Gold @ Led overall brand management for $250MM brand, responsible for developing & implementing the turnaround strategy that created differentiated positioning, loyalty-building communication, innovative product offerings and optimized P&L in order to revitalize growth in the brand and bring leadership to the sub-category. From November 2009 to May 2010 (7 months) Brand Manager, Women's Portfolio @ Communication, Media & Portfolio strategy for portfolio of $600MM portfolio of brands targeted to Women, including Baked!, Smartfood, 100 Calorie Pack and Flat Earth. From May 2009 to November 2009 (7 months) Brand Manager, Cheetos @ Led the equity, communication & media strategy for $1.2B Cheetos brand. From March 2008 to May 2009 (1 year 3 months) Marketing Manager, Cheetos @ Led Brand Activation for $1.2B Cheetos business, including innovation commercialization, consumer promotion launches, brand planning with key customers and regions, and administrative functions for the brand (managing $20MM budget, conducting ad-hoc analysis on brand performance). Managed two Associate Brand Managers to deliver above-plan performance. Delivered double digit growth on the business for first time in five years. Grew share and revived stagnant brand by improving brand equity scores among consumers. Received industry recognition with Grand Ogilvy Award, the first in the history of PepsiCo. From February 2007 to February 2008 (1 year 1 month) Associate Brand Manager, Lay's Potato Chips @ Led marketing growth plans for Lay’s $600M multicultural business, including management of $6MM media budget, in-store promotions and responsibility for innovation strategy and execution. Led regional marketing strategy and execution, leveraging radio, outdoor and sports marketing partnerships (NFL) to increase share in key markets. Led national packaging redesign featuring improved ingredients and new product benefit communication. From August 2005 to February 2007 (1 year 7 months) Assistant Brand Manager, Gamesa Cookies @ Grew sales of #1 brand of Mexican cookies and crackers in the United States 130% year-over-year by managing the DSD launch of Gamesa into the United States. Launched Hispanic marketing campaign to support the introduction. From July 2004 to August 2005 (1 year 2 months) Intern - Marketing @ From May 2003 to August 2003 (4 months) Co-founder, Co-owner @ Founded, owned and managed ongoing operations for graphic design firm specializing in website communication and design for entertainment, media and retail markets. Led work establishing LLC entity of business, wrote business plan and led business development for the startup. From February 2002 to July 2003 (1 year 6 months) Finance Analyst @ Worked in a variety of Corporate Finance roles as a Financial Analyst, including Finance Planning & Analysis, Sales Finance, and Reporting. From July 1999 to July 2002 (3 years 1 month) MBA, Marketing @ The University of Texas at Austin - Red McCombs School of Business From 2002 to 2004 BA, Spanish @ The University of Texas at Austin From 1995 to 1999 BBA, Finance @ The University of Texas at Austin - The Red McCombs School of Business From 1995 to 1999 Richardson High School From 1992 to 1995 Marissa Jarratt is skilled in: Brand Management, Marketing, Positioning, Channel, Portfolio Management, Consumer Products, Customer Insight, Competitive Analysis, Pricing Strategy, Product Marketing, Written & Oral Presentation Skills, Persuasive Presentations, Influence At All Levels, Cross-team Collaboration, Team Leadership


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Frequently Asked Questions about Marissa Jarratt

What company does Marissa Jarratt work for?

Marissa Jarratt works for PepsiCo


What is Marissa Jarratt's role at PepsiCo?

Marissa Jarratt is Senior Director, Global Marketing Program Management Office


What is Marissa Jarratt's personal email address?

Marissa Jarratt's personal email address is m****[email protected]


What is Marissa Jarratt's business email address?

Marissa Jarratt's business email address is m****[email protected]


What is Marissa Jarratt's Phone Number?

Marissa Jarratt's phone +44 ** **** *109


What industry does Marissa Jarratt work in?

Marissa Jarratt works in the Consumer Goods industry.


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Marissa Jarratt's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 3 month(s)

Marissa Jarratt's Willingness to Change Jobs

Unlikely

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Marissa Jarratt's Achievements

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