Results driven strategic communicator with strong experience managing brands for innovative companies and organisations. Focused and diligent in outreach with a talent for finding unique ways to achieve results aligned with business goals. Excellent time management skills combined with initiative and enthusiasm. Experience in Inc.500 companies, global lifestyle brands as well as tech startups. Have worked in the USA and Australia. Specialties: communications strategy and planning, social media analysis, media relations, brand/product positioning, crisis management and corporate communications.

PR Director @ From June 2015 to Present (7 months) Senior PR & Social Manager @ From May 2014 to Present (1 year 8 months) Marketing Communications Manager @ • Manage PR for Xero in Australia • Create comprehensive online communication strategies for a wide variety of initiatives, campaigns, and platforms • Develop strategies for promoting awareness and understanding of the various channels within Xero and value propositions • Create, manage and drive communications plans for Xero in Australia • Develop short and long form content for social media posts, blog entries, press releases, articles and other communications • Lead an executive communications model to profile our MD and Leadership team across Australia • Partner and manage external agency resources From June 2012 to Present (3 years 7 months) Melbourne, AustraliaMarketing Communications Manager @ • Global facing Marketing role for all five Reactive offices (Melbourne, Sydney, New York, London and Auckland). • Planned and executed creative results driven marketing programs and campaigns. • Responsible for strategy and media relations for Reactive globally and for Reactive’s clients • Event management for Reactive globally • Responsible for company social media channels • Produced and managed web content and marketing material and for different global audiences • Reported directly to Co-Founder and Joint Managing Director and provided Marketing support to General Managers across all offices From June 2011 to June 2012 (1 year 1 month) Marketing Communications Manager @ • Successfully positioned Tagged as the leading social network for social discovery • Hired as the first Marketing Manager in the company • Strategic communications initiatives including event sponsorship and trade and business media relations • Secured coverage in top tier business and technology media outlets in the U.S • Managed new product introductions and press releases • Oversaw corporate communications on Tagged's blog and social media networks • Increased awareness and exposure for the company and its key executives From January 2010 to July 2011 (1 year 7 months) Managing Editor @ • Oversaw the publication process including communicating with external writers • Inspect copy for accuracy • Manage and supervise a team of 6 editorial interns • Develop and produce corporate communication on Offbeat Guide's blog and social media networks • Assisted with Marketing ideas and campaigns From May 2008 to December 2009 (1 year 8 months) Commissioning Editor- Caribbean Islands and Jamaica @ • Manage a team of six authors on two guidebooks • Commission digital travel content • Set projects to strict deadlines • Build working relationships with authors across geographical levels From October 2007 to May 2008 (8 months) Publishing and Author Services Administrator @ • Create contracts for authors working on book and digital products • Organised annual workshops for staff and authors in Australia and America • Review and assess all new guidebook author applicants and Trade and Reference proposals • Maintain and manage the author register database • Set up and support new authors in the Lonely Planet system • Process and edit author biographies and photos for guidebooks and LP.com • Proficient in SAP, Acess, InDesign, Dreamweaver From December 2004 to October 2007 (2 years 11 months) Sales and Marketing Intern @ Accepted into the internship program by La Trobe University in Semester 2, 2004. Completed an internship in the Global Sales and Marketing Team. I was a key participant in the launch of the Passport and Phrasebook Trade Primer, a manual that will enable booksellers globally to learn and understand about Lonely Planet products in order to effectively sell Lonely Planet books. Demonstrated ability to work independently and provide support to management in high-powered roles. From July 2004 to December 2004 (6 months)

Postgraduate Marketing Managament @ University of Melbourne Graduate School of Business and Economics From 2012 to 2014 Media Studies, English, Video Production @ La Trobe University From 2002 to 2004 Arts, Creative Writing, English, Linguistics @ University of Melbourne From 2001 to 2002 Marina Holmes is skilled in: Corporate Communications, Marketing Communications, Strategic Communications, Social Media, Management, Blogging, Media Relations, Digital Marketing, Editorial, Press Releases, Strategy, Start-ups, Marketing Strategy, Public Relations, Digital Strategy