-Retail executive with over 20 years of experience.
-Focus on building strong teams, and delivering top results.
-Solid track record in building strategies that support company vision, and successfully implementing.
-Excellent recruiting skills, and ability to leverage individual strengths to build a strong, results oriented team while developing internal talent.
Specialties: Recruiting top talent, change management, driving results, maximizing internal development/growth, sponsor for key company initiatives
SVP Retail @ From November 2014 to Present (1 year 2 months) Greater Los Angeles AreaSenior Vice President-Store Operations @ -Led the field organization and corporate operations/communications department.
-$700 million dollars in sales through 2 regions, 14 districts, and 145 stores.
-Opened 48 stores during tenure with entry into Washington state in 2012.
-Member of the executive leadership team and active participant in Board of Director meetings.
-Developed training budget and curriculum, event strategy, annual review process, formal succession planning, and customer service and associate engagement surveys. From 2009 to 2013 (4 years) San Francisco Bay AreaOwner @ -Created company focused on supplying contract employees for companies reducing full time permanent workforce. From March 2009 to July 2009 (5 months) San Francisco Bay AreaVice President, Stores @ -Led the field organization and corporate operations department.
-Created field structure and hired to support growth, including 2 Regional Directors and 13 District Managers.
-Opened 62 stores during tenure throughout the country.
-Built budgets for all stores and introduced new payroll model to maximize the customer experience.
-Developed training budget and curriculum, clientele initiative, event strategy, bonus/rewards program, KPI's, conversion tracking, and formal succession planning process. From 2007 to 2009 (2 years) San Francisco Bay AreaRegional Vice President @ -Led the West Coast Region with $145 million dollar responsibility.
-6 District Manager reports.
-Received President's award for top region performance in 2004. From 2004 to 2007 (3 years) San Francisco Bay AreaRegional Manager @ -Led the Bay Area Region with $250 million dollar responsibility.
-9 District Manager reports.
-Responsiblities include acting as a liaison for corporate and field communications/strategies as part of the home office team. From 2003 to 2004 (1 year) San Francisco Bay AreaRegional Manager @ -Led the West Coast Region (CA,OR,WA,ID,CO,NM,NV,AZ) with $260 million dollar responsibility.
-13 District Manager reports (145 stores).
-#1 company sales performance 5 years consecutively. From 1992 to 2003 (11 years) San Francisco Bay Area
BS, Retail Merchandising @ University of Minnesota-Twin Cities Maria Fesler is skilled in: Store Management, Retail, Visual Merchandising, Change Management, Merchandising, Recruiting, Team Building, Store Operations, Leadership, Sales, Strategy, Customer Experience, Management, Profit, Coaching