• Senior technical consultant, project manager and technology director with more than 15 years of hands-on experience in coordinating and architecting state of the art client server solutions, web software applications, online marketing solutions and promotional campaigns using cutting edge technologies.
• Remarkable leadership skills in building, developing, managing and motivating technology teams.
• Outstanding analytical, troubleshooting and problem solving abilities.
• Extensive database experience including setup, system architecture design and performance tuning.
• Marketing database expert with in depth experience with data extracts, export/import processes, data transformation, manipulation and analysis in support of business strategies.
• Fluent in English, Italian, French and German.
Senior Technical and Business Consultant @ • Developed and maintained websites in LAMP environments for a small business and a cultural organization.
• Provided technical support and implemented websites using HTML, CSS, PHP and MySQL solutions.
• Contributed in the definition of the business plan and technical infrastructure setup of an import startup company. Developed website and e-commerce solution using Prestashop in a LAMP environment.
• Administered and maintained hosting environments, domain setup and more for the managed sites. From December 2012 to Present (2 years 11 months) Greater Boston Area, MassachusettsSenior Technical Consultant and Technology Director @ • Managed CQ5 implementation and hosting of secure online application for a credit card processing handheld device for First Data branded by GoDaddy. Provided design and modeling support for CQ5 components.
• Oversaw redesign and porting of First Data UK and Asian sites to CQ5 platform. Implemented integration of web submission forms with SalesForce SOAP API.
• Consulted on e-mail marketing campaign strategies and solutions for Sunovion Pharmaceuticals.
• Coordinated development team and internal hosting environment. Provided support on additional projects. From August 2012 to November 2012 (4 months) Cambridge, MassachusettsDirector, Technology @ • Managed internal technology team and external freelance resources.
• Gathered project requirements. Designed and implemented effective and innovative client solutions.
• Defined and coordinated technology estimates, budgets and project resources.
• Oversaw and directed project initiatives and web development efforts for several clients including Virgin Mobile USA, Greater Boston Food Bank, BMW/MINI of North America, PUMA, Comcast, Bed, Bath & Beyond, athenahealth, John Hancock Financial Services and more.
• Sample projects include a car configurator including a proprietary rules engine and a complete CRM system that controls communications to leads and customers based on the status within the purchase process.
• Grew MINI fans community to almost 400K and owner registrations to 200K (68% of all owners), generated online leads that account for 83% of all sales leads, increased conversion rate to 11% versus industry average of 2-4%, contributed to sell out MINI inventory every year.
• Increased online sales by 16%, online phone activations by 30%, time spent on the site by 33% and overall page views by 38% for Virgin Mobile USA.
• Defined and supported marketing database solutions to support data analysis and promotional campaigns.
• Designed and developed database relationship diagrams and implemented database support including stored procedures, data transformation packages, complex queries and performance tuning.
• Oversaw hosting of development and production servers and databases. Managed and implemented network infrastructure including hardware and software planning and purchases.
• Actively participated in the design and implementation of projects using Java/JSP and PL/SQL in J2EE / Oracle environments as well as PHP and MySQL in LAMP environments.
• Directed and executed business proposals and initiatives for new client acquisition.
• Performed hands on development and code reviews. Defined system designs and architectures. From February 2004 to February 2012 (8 years 1 month) Boston, MassachusettsDirector of Technology Services @ • Changed company and role as result of acquisition of Natural Intelligence by Snyder Communication initially and Havas Advertising afterwards. Helped manage the technical restructuring of the local office and the merger of three separate entities.
• Managed and architected the design and implementation of a Java/Oracle based marketing backend engine supporting the company’s Customer Relationship Management foundation.
• Defined and promoted the company’s software development process following best development standards and guidelines. Applied best design and development practices throughout project life cycles from discovery phase, to detail design, including database modeling and client functionality design, implementation, testing and rollout phases.
• Defined and managed project estimates and technical budgets. Allocated funds and assigned resources to obtain maximum results within the timing, cost and structural constrains of projects.
• Major project accomplishments include a full web and interactive marketing presence for MINIUSA, ongoing maintenance and improvements of the intranet management system designed and developed for Sony USA Design Center under Natural Intelligence, an e-commerce web based application for Verizon Yellow Pages, formerly Bell Atlantic Yellow Pages, and an extranet e-commerce application for Volkswagen that allows dealers to place marketing orders online. From January 2000 to January 2004 (4 years 1 month) Boston, MassachusettsSenior Consultant / Project Manager @ • Designed and developed innovative solutions to improve business operations of clients.
• Managed and lead a team of several developers in the successful design and implementation of customized client server and database applications.
• Supervised projects throughout their life cycles from design to implementation, system testing, user acceptance and software release and deployment.
• Performed managerial tasks including estimate preparation, resource allocation, job assignments, task list management, progress investigation, client communication, time and project tracking, billing revision and invoice generation.
• Coordinated and actively participated in the implementation of several projects. Projects and client examples cover an enterprise business and accounting management system for Aquent formerly Mactemps, a material tracking and invoice system for New England Construction Company, a client server security system for University of Chicago Hospital, a client server training, testing and billing system for Kaplan Educational Centers, and an intranet management and invoicing tool for Sony USA Design Center. From January 1995 to December 1999 (5 years) Cambridge, MassachusettsResearch Engineer @ • Worked with the Voice Signal Processing Group in the Electronics Department.
• Developed a Speaker Verification System using Neural Networks.
• Performed voice signals analysis using a Computer Aided Design package.
• Trained Neural Networks using the Perceptron model on a VAX server.
• Implemented an evaluation program for the Speaker Verification System. From April 1991 to August 1991 (5 months) Zurich, Switzerland
Master in Business Administration, Finance @ Boston College - Carroll School of Management From 1993 to 1994 Master Program, International Business @ University of San Diego From 1992 to 1993 Master of Science and Bachelor’s Degree, Electrical and Electronics Engineering @ Swiss Federal Institute of Technology From 1985 to 1991 High School, Business @ Scuola Svizzera di Roma From 1970 to 1985 Marco Perucchi is skilled in: SEO, Web Design, HTML, XML, SQL Server, CSS, Online Marketing, CMS, XHTML, E-commerce, Web Development, PHP, Wordpress, JavaScript, MySQL, Customer Relations, Linux, Java, Microsoft Office, User Interface, Program Management, Email Marketing, Oracle SQL, Oracle, SQL, Microsoft SQL Server, Databases, Oracle PL/SQL..., PL/SQL, SQL Loader, Prestashop, Project Management, Information Architecture, CRM, Mobile Applications, SDLC, Integration, User Experience, WordPress, HTML 5, Interactive Marketing, Web Analytics, Customer Service, Management, Software Development, Consulting, Leadership, Digital Marketing, Strategy