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Marco Maccio

Head of Digital Marketing

Marketing and Digital Director | Digital Transformation | B2B Marketing 2019 Winner 'Inhouse Marketing Technologist'

Leeds, United Kingdom

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Marco Maccio's Email Addresses & Phone Numbers

Marco Maccio's Work Experience

Marshalls Plc

Head of Digital Marketing

November 2013 to Present

Marshalls

Senior Product Manager

May 2012 to November 2013

halifax, united kingdom

Pegler Yorkshire

Market Manager

January 2012 to May 2012

Doncaster, United Kingdom

Marco Maccio's Education

Squared Online

Digital Marketing

2014 to 2015

Chartered Institute of Marketing

Professional Postgraduate Diploma in Marketing Marketing

2007 to 2009

Sheffield Hallam University

BA (Hons) Business and Marketing Marketing

2001 to 2005

Marco Maccio's Professional Skills Radar Chart

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Marco Maccio's Estimated Salary Range

About Marco Maccio's Current Company

Marshalls Plc

Role and Responsibilities - Reporting directly to the Group Marketing Director I have responsibility for all Marshalls digital marketing activity including; - Managing a team of Digital Marketing Professionals - Full responsibility for Digital Marketing strategy development and implementation - Briefing agency and in-house development teams - UI and UX Development including Usability and Customer Journey understanding...

Frequently Asked Questions about Marco Maccio

What company does Marco Maccio work for?

Marco Maccio works for Marshalls Plc


What is Marco Maccio's role at Marshalls Plc?

Marco Maccio is Head of Digital Marketing


What is Marco Maccio's personal email address?

Marco Maccio's personal email address is d****[email protected]


What is Marco Maccio's business email address?

Marco Maccio's business email address is m****[email protected]


What is Marco Maccio's Phone Number?

Marco Maccio's phone +44 ** **** *401


What industry does Marco Maccio work in?

Marco Maccio works in the Marketing and Advertising industry.


About Marco Maccio

📖 Summary

I am an experienced marketing professional with a passion for digital marketing. I combine a set of traditional marketing skills with modern digital approach which allows me to develop innovative propositions. I have also gained valuable commercial experience from previous product management roles. Specialisms: Digital Strategy, Ecommerce, Content Marketing, Social Media, Search Engine Optimisation (SEO), Email Marketing, Search Engine Marketing (SEM), Team Management, Analytics (Google Analytics), Paid Search, Usability & Experience and Product Management.Head of Digital Marketing @ Role and Responsibilities - Reporting directly to the Group Marketing Director I have responsibility for all Marshalls digital marketing activity including; - Managing a team of Digital Marketing Professionals - Full responsibility for Digital Marketing strategy development and implementation - Briefing agency and in-house development teams - UI and UX Development including Usability and Customer Journey understanding - SEO - Content Strategy and Content Creation - Social Media - Video Production - eCommerce - Email Campaigns (Including Auto Responders/Trigger Based Campaigns) - Website Management - App development (conceptual idea to launch - HTML5, iOS and Android) - Analytics and Measurement - Data Strategy Achievements to date - Content strategy and content plan for B2B and B2C blogs - Development and Launch of a new ecommerce marketplace - Developed an interactive brochure app for iOS/Android - Desktop and Mobile Corporate Site - New commercial website from concept to launch - double digit growth vs. previous - Developed a suite of App Store and Enterprise HTML5/iOS/Android apps - Creation of a Digital Asset Management system to feed digital platforms with content including iPad App and Website - SEO Strategy (including content planning and creation of content marketing strategy) - Google Analytics reporting for Group Marketing Director and CEO - Double digit growth on core sites (outstripping market growth) - Customer Journey analysis and actionable insights from it From November 2013 to Present (2 years 2 months) Senior Product Manager @ From May 2012 to November 2013 (1 year 7 months) halifax, united kingdomMarket Manager @ From January 2012 to May 2012 (5 months) Doncaster, United KingdomInternational Channel Manager @ Jacuzzi UK (JUK) are a subsidiary of Jacuzzi Brand Worldwide, one of the worlds leading luxury bath and spa brands. JUK are made up of 4 key brands; Jacuzzi Baths and Sanitaryware, Jacuzzi Hot Tubs, Astracast Kitchen Sinks and BC Sanitan Sanitaryware. Role and Responsibilities Managing all Astracast and BC Sanitan brands in export markets worldwide Managing Jacuzzi Brand Middle East All marketing activity for main export DIY accounts including The Home Depot (USA) and Leroy Merlin (France) Monitoring sales, volumes and pricing Leading a monthly review of performance with the export sales team To devise, plan and implement a brand strategy for existing and new markets NPD and managing the process from concept to launch Working with the UK team on key accounts such as B&Q/Wickes for Astracast Notable achievements Developed a new ‘value added’ strategy which boosted declining Home Depot sales by £250,000 Attendance at ISH 2011, largest bathroom exhibition in Europe, for BC Sanitan brand Created customer database for use in marketing campaigns to increase brand awareness Implemented a new pricing strategy for export Created a BC Sanitan branded freestanding bath offer to offer across the world Organised attendance at Leroy Merlin supplier fair Developed new export digital strategy - including new website and email campaign (website under construction at time of leaving) From January 2011 to October 2011 (10 months) Product Sector Manager @ This role encompassed managing both the Marshalls brand at a sector level in addition to the Water Management brand at a product level. Marshalls were also voted as a B2B Superbrand; my contributions to this success are listed below. Role and responsibilities Managing the Water Management category Developing/implementing all communications including online and offline for Water Management Sector responsibilities included developing group marketing plans aimed at Education and Rail sectors Monitoring sales, volumes, prices and margins of products throughout their life cycles Identifying opportunities and threats from competitors NPD opportunities and managing the process from concept to launch Setting future strategy of the category Managing agencies Notable achievements Delivered a campaign which was designed to build brand awareness of Marshalls Water Management Included online media (videos, case studies, social), offline media and also targeted direct mail. Also published research with a leading authority on Sustainable Drainage Systems. Created and delivered a full strategic marketing campaign to the education/rail sectors. Education campaign increased sales by 27% over a 12 month period Activity included: Desk top and customer research Development of strategic marketing plan Sector specific collateral (to aid brand positioning) including online and offline elements Supporting direct mail, PR and advertising campaigns. Included case studies in leading magazines and a ‘master class’ series. Successfully completed a CSR project at St. Bede’s School, Lytham St. Anne’s Produced a ‘Select, Design and Install Guide’ aimed at Engineers and Specifiers Contributed to the production of a Carbon Footprints Book and sales force handbook All the above contributed to an increase in Market share of 4% (40% 2009) From May 2009 to January 2011 (1 year 9 months) Assistant Product Manager @ Due to the success of my work on the Street Furniture category I was asked to take on responsibility for the marketing of a newly acquired Structures business which was part of Marshalls Street Furniture. Responsible for strategic planning and managing a budget. Notable Achievements; Strategic Marketing Audit which led to the repositioning and rebranding of the business Delivery of a strategic marketing plan and some of its outputs were; a new product development programme to deliver products which would strengthen the existing offer in current markets, but attempt to attract business from new markets RIBA accredited CPD Seminar to target Architects and develop new relationships New tensile structures product portfolio (March 2009). My role was to lead the team from concept to product launch New range of plastic cycle lockers A new product brochure and website. From March 2008 to May 2009 (1 year 3 months) Assistant Product Manager @ Role and responsibilities; Setting Pricing policies, Product positioning overall and by channel, NPD and range reviews. As well as providing support for the overall category, I was responsible for the Rhino brand. Notable achievements; Restructuring product portfolio following a number of acquisitions. Involved integrating new companies and undertaking a range review to delete unnecessary/unprofitable products. Repositioning the entire product offer and consolidating it into a single brochure, where 5 existed previously. New range of plastic litter bins and bollards. Began work on a NPD programme for the Rhino brand. From June 2007 to March 2008 (10 months) Project Manager @ Successfully managed an 18 month marketing project for Calmag Ltd a family owned business with 12 employees and a turnover of £1m. The project was brought in on time and within its allocated budget of £72,000. Notable achievements were: Development of a strategic marketing plan to increase turnover by £300,000 over 3 years through combination more focused targeting of sales activities, developing new markets through NPD and e-commerce. Introduction of a new sales lead system which generated 200 new leads each month, contributing to the strategy of generating new business from new markets. Delivery of a new website to promote products over the internet and increase end user enquiries. I managed an external agency to do this. Organisation and attendance at a major exhibition in Amsterdam. Generated new export business leads for the company. From December 2005 to June 2007 (1 year 7 months) Digital Marketing @ Squared Online From 2014 to 2015 Professional Postgraduate Diploma in Marketing, Marketing @ Chartered Institute of Marketing From 2007 to 2009 BA (Hons) Business and Marketing, Marketing @ Sheffield Hallam University From 2001 to 2005 A Levels, Business Studies; Economics, General Studies and Spanish @ Thomas Rotherham College From 1999 to 2001 GCSEs, 11 GCSEs @ St Bernard's Catholic High School From 1994 to 1999 Marco Maccio is skilled in: Marketing Strategy, Product Marketing, Product Development, Marketing Communications, Product Management, Marketing Management, Strategic Planning, Competitive Analysis, Business Strategy, Online Marketing, Product Strategy, Social Media Marketing, Channel Marketing, Digital Marketing, Brand Development


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In a nutshell

Marco Maccio's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 3 month(s)

Marco Maccio's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 77% chance that Marco Maccio is seeking for new opportunities

Marco Maccio's Achievements

Best Overall Performance in Strategic Marketing Management

Issued by Sheffield Hallam University · June 2005

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