Dynamic professional with nearly 12 years (approx.) of experience in Channel Management, Dealer Development, Business Growth and Market Expansion.
LEADERSHIP SKILLS
Recognized for professionalism, positive mental attitude, commitment to excellence and demonstrated ability to communicate with senior management, associates & key customers. Exceptional work ethic, routinely use available time to solve organizational problems, ability in multi-tasking & timely completion of all assignments.
MANAGEMENT OUTLINE
Pivotal in setting up and expanding dealer networks for premium car dealers and other automotive/ diamond & Jewellery companies across India. Fair understanding of the different market structures with strong analytical skills to discern the best alternative to suit the company objectives and the target markets. A keen strategist with expertise in managing entire business operations by ensuring optimal utilization of resources.
Distinction of accomplishing multi-fold revenue increase. Possess accomplished qualifications in capturing market opportunities for accelerating business growth. Proven skills in breaking new avenues & driving revenue generation and proactively conducting opportunity analysis by keeping abreast of market trends/ competitor moves to achieve market-share metrics.
Dy. General Manager - Head Dealer/Franchise Development @ • New Dealers acquisition.
• Responsible for Franchisee Business Development PAN India.
• Providing support to existing Business Partner for Business Development.
• Identifying new areas for the potential business accordingly & to appoint investors –franchise’s & business partners.
• Presentation on the projections of sales and return of investment ROI and turnover for new partners/franchise.
• Market analysis for the brands to be established at par with the existing competitions.
• Identifying locations/ areas to open stores, keeping in mind companies over all plans.
• Co-ordination with legal department to finalize agreements and relevant documentation.
• Strategic identification of new sites and availability of location/properties in the identified catchment areas for brand expansion with viable models.
• Negotiation & finalization of commercials with developers / owners / consultants and registration of the finalized location/properties.
• Due diligence of property/Business partner along with necessary commercial & legal clearances.
• Co-ordination with internal departments to hand over the sites to Projects team well in time.
• Managing & motivating the team.
• Renegotiation of commercials with owners of existing properties as & when required. From January 2015 to Present (1 year) Mumbai Area, IndiaDealer Development - North & East India @ Nissan Motors co., Ltd HAI as Dealer Development based at Mumbai. (Looking after North & East India) Handling the team of 4 professionals.
Dealer Upgradation: as per new CI norms and standard.
New Dealer Applicant: Short listing of applicant by telephonic interview & physical visit.
Market Surveys: for opening new 3S facility & determining current set-ups of competitors.
Identifying potential: for four wheelers in various cities.
Competition mapping.
Dealers Feasibility
Vendor Management.
Dealership Construction: plans, layouts & time line (According to the Nissan CI/CD norms).. From February 2012 to December 2014 (2 years 11 months) Mumbai Area, IndiaManager Dealer Development @ Position Responsibilities In Volkswagen as a Manager (Dealer development).
Network Planning: Identifying markets for expansion for sales &, service setups, through marketing analytical data as well as real market/ in house data. Formulating, standard business models (feasibility, setup types), viable for varied markets. From February 2008 to December 2012 (4 years 11 months) Mumbai Area, IndiaManager Business Development @ Castrol Bike Zone), as Manager Expansion and Dealer Development based at Delhi,
Franchise Construction: Layout, flows, elements as per CI norms of the company.
Expansion: Short listing of dealer applicant by telephonic interview, cold calling & physical visits.
Competition mapping: of two wheeler dealerships and service centers pan India.
Franchise ROI: Detailed business plan for franchise business
Vendor Management: negotiations and on time availability of equipments, tools & start up kit etc,
Franchise Staff Training: Staff selection, training, uniform as per the company CI norms. From October 2007 to February 2008 (5 months) Sr Exe Dealer Development @ May’ 05 – Sep’ 07, Honda Siel Cars ltd., as Dealer Development Sr. Executive based at Greater Noida, UP. (Looking after North and East India)
Dealer Upgradation: as per new CI norms and standard.
New Dealer Applicant: Short listing of applicant by telephonic interview & physical visit.
Market Surveys: for opening new 3S facility & determining current set-ups of competitors.
Identifying potential: for four wheelers in various cities.
Competition mapping.
Dealers Feasibility
Vendor Management.
Dealership Construction: plans, layouts (According to the CI norms). From May 2005 to September 2007 (2 years 5 months) Management training @ To make sure that the Maruti dealers all across Delhi and NCR are using Maruti Business products.. From 2004 to 2005 (1 year) Sr. Sales Consultant @ based (Looking after Haridwar & Deharadun Districts)
Pre & Post sales: Plan for pre and post sales activities to touch maximum customer base for achieving targets.
Implementing promotional campaigns & road shows to strengthen the brand and product related benefits to the target customers.
Monitoring the monthly reports on sales, stocks position with efficient and continuous analysis of effective data.
Sales & finance: Creating synergy between two important function i.e. sales & finance.
Training: Continuous improvement by taking trainings for various functions. From September 2001 to March 2003 (1 year 7 months) Summer Trainee @ Roorkee engineering - 30 year old Ancillary of BHEL Haridwar and ISGEC Yamunanagar , as Business development officer.
Account handling: Tenders and negotiations for getting appropriate business from BHEL, ISGEC & other accounts.
Day to Day operations: Managing business, systems and operations on day to basis.
Manpower management: Mid Size Company with 2 shifts a day and 52 line men.
Core Competencies
Business Development: Overseeing marketing and Dealer Development operations for achieving increased growth & top-line profitability and initiating market development efforts.
Planning & Budgeting: Formulating long term/short term strategic plans/ activities to enhance operations in coordination with macro plans of organization & the industry trends.
Channel Sales Management: Developing and appointing dealers to expand product reach in the market and mentoring the sales team (both in-house and dealerships) for effective functioning & accomplishment of individual & team goals.
Market Research: Conducting market research activities, tracking competitor's moves and providing valuable inputs to the top management for fine tuning the sales and marketing strategies.
Training Programs
Attended various training programs such as:
Management Development Programme (Volkswagen)
Dealer Development (Honda CI norms).
Sales Process (Honda and castrol).
Honda Marketing and Management Seminar.
HSSE Training at British petroleum (Health, safety, security and environment).
Management Training Undergone; Objective: Marketing Research on Customers and Employee Satisfaction . From June 2000 to September 2001 (1 year 4 months)
Master of Business Administration (MBA), International Marketing @ Amity Business School From 2003 to 2005 MBA Center, International Business; International Business and Marketing @ Amity Business School From 2003 to 2005 Diploma, Hospitality and Airport designing management @ ITFT From 2000 to 2001 12th, Computer Science @ st gab From 1988 to 1997 Manav Sarin is skilled in: Automobile, Automotive, Business Development, Business Planning, Automotive Aftermarket, Competitive Analysis, Dealer Management, Negotiation, New Business Development, Sales, Vehicles, Training, Sales Process, Management, Market Research