2015 to Present
Best Damn Art Blog (BDAB)
Brand & Content
July 2015 to Present
Corporate Marketing Strategy
May 2014 to September 2015
Corporate Communications Specialist
March 2013 to May 2014
Student & Brand Ambassador
August 2012 to May 2013
February 2012 to May 2013
University of California, Berkeley Art Museum and Pacific Film Archive
Associated Students of the University of California Representative to the BAM/PFA Program Committee
January 2012 to May 2013
Gap Inc./Old Navy
Old Navy Marketing: Television, Radio, & Print Advertising
June 2012 to August 2012
December 2010 to May 2012
Greater Los Angeles Area
Marketing Director and Coordinator
November 2010 to May 2012
San Francisco Bay Area
Sun Orthodontics, Melanie H. Duong, D.M.D., M.S.
June 2010 to January 2012
Associated Students of the University of California
Intern to the Executive Vice-President
September 2010 to May 2011
Associated Students of the University of California
Intern to Senator J.P. Shami
September 2009 to May 2010
What company does Mai Hoang work for?
Mai Hoang works for Freelance
What is Mai Hoang's role at Freelance?
Mai Hoang is Marketing Specialist
What industry does Mai Hoang work in?
Mai Hoang works in the Marketing and Advertising industry.
Marketing Specialist @ From 2015 to Present (less than a year) Brand & Content @ BDAB is a content-driven art blog with a goal of creating an open community for all involved in the art scene. Whether you are a collector, artist, master printer, curator, gallery owner, or even just a casual observer, there will be content that interests you. BDAB accrued over 500 pageviews in its first full month of being live and is tracking for over 700 pageviews in its second month. This was accomplished completely by word-of-mouth grassroots campaign of utilizing social media and online communities. www.bestdamnartblog.com From July 2015 to Present (6 months) Corporate Marketing Strategy @ • Managed a creative agency, in-house programming team, and multiple vendors through a corporate rebranding to elevate the company brand and its family of products in a highly saturated market • Increased sales leads, sustained existing customer engagement, and repositioned company brand and product lines by developing a completely redesigned & restructured website • Created and began implementation of a new digital marketing plan to supplement maturation of the website through a series of internal and external marketing campaigns • Presented quarterly presentations and recommendations for improvement to executive team on proposed marketing campaigns and hind-sight analysis & reports on past campaign launches • Collaborated cross-functionally with sales, business development, and product line managers to guide the life cycle of new products through product positioning and content marketing • Led market research in preliminary groundwork for a new Life Sciences division of the company ($35B industry in OC), and identified potential R&D and manufacturing partnerships • Reduced headcount by absorbing all previous responsibilities of Corporate Communications Specialist From May 2014 to September 2015 (1 year 5 months) Corporate Communications Specialist @ • Steward of company brand and managed all internal & external brand efforts and positioning • Generated increase in sales leads to Salesforce CRM pipeline by directing and executing the proper allocation of marketing budget for all domestic and international tradeshows • Increased company visibility by designing and disseminating marketing collateral (brochures, challenge coins, banners, product promotional videos, magazine & tradeshow ads) • Wrote and coordinated press releases, email blasts, and magazine articles and interviews From March 2013 to May 2014 (1 year 3 months) Student & Brand Ambassador @ • Selected as 1 out of 7 students nationwide to advise and assist HR with student outreach, localized marketing initiatives, and development of the Gap Inc. internship program in 2013 From August 2012 to May 2013 (10 months) Creative Team @ • Assisted in production of the magazine’s 10-12th publications for Spring/Summer 2012, Fall/Winter 2012, Spring/Summer 2013 featuring fashion, lifestyle, and art • Maintenance of magazine’s online blog by posting original content about fashion trends, style inspirations, and current interests • Collaborative work in the production of a 6-page editorial, “Pastel Promise,” by creating cohesive concepts, scouting models, accruing clothing and accessories, pinpointing locations, choosing photographers, and determining photographical edits From February 2012 to May 2013 (1 year 4 months) Associated Students of the University of California Representative to the BAM/PFA Program Committee @ Appointed by the ASUC on behalf of the Vice Provost - Strategic Academic & Facilities Planning as the voice of the student body in campus affairs . Administrative committees draw on the knowledge and resources of faculty, students, and staff to help the University gauge the tenor and tone of the issues facing the campus on a continuing basis and are one of the most effective channels for students to directly affect policy at the University level. Almost every major decision made my the faculty leaders or administration is vetted and shaped by committees. The BAM/PFA received a “poor” seismic rating in the 1997 review of campus buildings. After an analysis of options, it was decided that a new museum located in downtown Berkeley was preferred to attempting to retrofit the current structure. The committee provided guidance in developing specific ways to carry out the BAM/PFA vision for its new home within the constraints of their budgets and fundraising capacity. www.bampfa.berkeley.edu From January 2012 to May 2013 (1 year 5 months) Old Navy Marketing: Television, Radio, & Print Advertising @ • Proposed a comprehensive marketing strategy for a flagship specific opportunity utilizing the large square footage and prime real estate of Old Navy flagship stores in SF, NY, and Chicago • Conducted and presented 2 deep dives to leadership: 1) competitors’ video content & advertising strategies and 2) retailers’ annual television spots with an emphasis in summer advertising • Supported managers with the 2013 spring advertising campaign, monthly marketplace trend research and analysis, radio contingency and video projects, Facebook for TV, billboard messaging, hindsight analysis on data, shoot prep, and photo shoot calendar management From June 2012 to August 2012 (3 months) Marketing Director @ • Orchestrated growing public awareness with artists, authors (Tim Burton), and businesses (Amazon) who published highest-ranked authors as a collection of short works for the Kindle • Doubled and sustained the number of users in the first month by working with UC Berkeley student clubs and organizations to promote new product developments • Identified additional outlets to launch the website and Facebook application, and developed changes that made Neovella more user-friendly and marketable to external companies From December 2010 to May 2012 (1 year 6 months) Greater Los Angeles AreaMarketing Director and Coordinator @ • Surveyed over 48 middle schools and 8 elementary schools in the Alameda County School District to determine trends in the education of living healthy to current students • Evaluated competing educational programs to successfully create and implement an interactive campaign and strategic growth strategy for schools to adopt Fruitful Minds • Accelerated full awareness of the program in a timeframe of 2 months, and began implementation of the curriculum in 3 schools and multiple summer classes across the Bay Area From November 2010 to May 2012 (1 year 7 months) San Francisco Bay AreaIntern @ From June 2010 to January 2012 (1 year 8 months) Intern to the Executive Vice-President @ From September 2010 to May 2011 (9 months) Intern to Senator J.P. Shami @ From September 2009 to May 2010 (9 months) Bachelor of Arts (B.A.), Media Studies (Mass Communications) @ University of California, Berkeley Mai Hoang is skilled in: Brand Management, Brand Development, Marketing Strategy, Market Research, Marketing Communications, Public Relations, Social Media, Social Media Marketing, Omni-Channel Strategy, Product Marketing, Brand Partnerships, Community Outreach, Customer Engagement, Event Planning, Public Speaking
Introversion (I), Intuition (N), Feeling (F), Judging (J)
1 year(s), 1 month(s)
There's 88% chance that Mai Hoang is seeking for new opportunities
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