An accomplished and innovative Executive in Development, Sales, Marketing and Franchising with a successful and proven wealth of experience. Overall high business acumen with exemplary track record of accomplishments. An enthusiastic, hard-working and effective leader whose passion inspires colleagues and client satisfaction. Multi-lingual, articulate; an engaging sought after speaker in business development and account retention forum.
Areas of expertise:
• Executive and Team Leadership
• Contract Sales and Negotiations
• Franchise Sales (Retail & Casual Restaurant)
• International Franchise Development
• Franchise Agreements
• Account and Business Retention
• Emerging Markets Development and Sales
• Asset Management
• Consulting
• Start-up
• Staff Development
• Key Clients, and new client satisfaction
• Communications
• Project Management and Implementation
• Budgeting, P&L, Revenue Management
• Industry, Market & Consumer Analysis
• Revenue & Operations Management
Director of Business Development @ Report to CEO as an executive-level position and head of department, directly responsible for marketing and sale of international and home-grown franchise restaurants.
Established in 1982 and part of a large holdings with varied business activities, the company is a leading hospitality establishment that owns and operates various international hotels and franchised restaurants in Kuwait and other countries within the Middle East.
Lead the Middle East franchise development efforts for Ruby Tuesday, a prominent 40-year brand with 700+ locations throughout the world together with several other specialty table-service home-grown brands. Tasked to build the foundation and platform for new development efforts. Every aspect of development from building necessary tools and resources, through deliverables in the franchise award process is being constructed to match company's vision for the future. From July 2012 to Present (3 years 6 months) KuwaitVP, Marketing & Franchise Sale @ Report to the Chairman & MD and responsible for managing franchise sale, marketing, communications, research and development, training, supply chain and customer service activities within the Gulf Franchising Holding Company (GFC).
- As a member of the corporate leadership team, developed and executed the international franchise and marketing growth strategy for all the brands. Lead the franchise and brand marketing department in collaborating with cross functional departments that support growth, including operations, real estate, design/construction, and legal. Managed all aspects of sales team; franchise brand marketing, departmental goals, budgets, discovery events, and awards for the company.
-Initiated and developed relationships with Kuwait Small Project Investment Co. and other financial institutions to ensure quicker funding for candidates. From June 2008 to June 2012 (4 years 1 month) AVP, Franchise Selection & Business Development @ A leading Kuwaiti listed holding company with multi-faceted international franchise operations in retail, food and service sectors within GCC region. Reporting to Chairman & Managing Director, I managed a team of 4 qualified marketing professionals.
The company has and operates 5aSec dry cleaning, Kwik Kopy Business Center, Computer Troubleshooters, Pitman Training Centre, Adolfo Dominguez, Lanidor, Laurel, Laltramoda and Naz Restaurant within the Gulf region. From April 2006 to May 2008 (2 years 2 months) Marketing Manager @ Directly responsible for developing corporate and brand marketing plans to drive business development. Oversaw and managed key media relationship, developed and controlled marketing budgets. Managed 5 people within the department. From May 2003 to March 2006 (2 years 11 months) Market Research Manager @ Resposnible to collect data on Kuwait's demographics & market buying habits and consumer expenditure for various industries. From November 2001 to April 2003 (1 year 6 months) Marketing & Business Manager @ Family-held Real Estate Company and reporting to General Manager; directly responsible for the marketing, leasing and tenant management of a mix portfolio of properties.
-Established in 1971 and with over US$100 Million assets under portfolio, the company is a well-honed real estate development and management company that operates residential, commercial and industrial properties and projects in Kuwait. From June 1997 to August 2001 (4 years 3 months)
MBA, International Marketing @ Middlesex University From 1996 to 1997 Postgraduate Degree in Business Studies, Franchising @ University of Westminster From 1994 to 1995 B.Sc., Business Operation @ DeVry Institute of Technology From 1989 to 1993 Mahmoud Mousavi Nafchi is skilled in: Forecasting, Marketing Management, Product Development, Leadership, Project Management, Mergers, Sales Process, Relationship Management, Market Planning, Brand Management, Competitive Analysis, Business Development, Market Research, Market Analysis, Marketing Strategy