I've been working in various product management and marketing roles in the Healthcare IT space for over 25 years--but the last 5 have been the most exciting. The advances in technology (especially around mobile) converging with the ARRA/HITECH and ACA market drivers have opened the flood gates to innovative solutions for the long standing problems in healthcare
I've been working in various product management and marketing roles in the Healthcare IT space for over 25 years--but the last 5 have been the most exciting. The advances in technology (especially around mobile) converging with the ARRA/HITECH and ACA market drivers have opened the flood gates to innovative solutions for the long standing problems in healthcare delivery.
If I had to describe myself I would say I…
• quickly understand complex business environments
• possess the business savvy to interact with customers, prospects, partners, executives
• have the technical aptitude to work with engineering teams
• understand communication is the lynch pin to any successful product creation/launch
• handle the day-to-day tactical work while at the same time acting/thinking strategically
• focus on managing the business
• have a great sense of humor and love to laugh
I believe in…
• focusing on more than just product delivery
• leading by influence and relationship building
• thinking ahead
• continuous improvement
• working smarter, not harder
• the creative process of collaborating with others
• learning about new technologies and markets
• connecting the dots between problems and solutions
• delivering successful products to market
Areas of expertise include:
Product Strategy, Vision, Road Map, Requirement Definition, Stakeholder Collaboration, Voice of the Customer, Competitive Intelligence, Agile/Scrum Development, Go-to-Market Planning/Execution
ARRA/HITECH & Meaningful Use, ACA/ACOs/Payment Reform, Mobile/BYOD, HIPAA, Physician, Nursing, HIM, Laboratory Workflows, HIE, ePrescribing, EPCS, CPOE, Meds Rec, EMR/EHR
Director, Product Management @ Curaspan is a unique company focused on automating the patient transition process enabling providers a secure, electronic exchange of patient information as patients move across the care continuum.
I am responsible for managing and growing a suite of applications targeting patient transitions. A big piece of my role is growing a team of Product Managers. I hope to instill in the team my passion for healthcare IT and product management within an agile development environment.
I'm currently looking for exceptional Product Management talent, if you are a strong product manager that is passionate about healthcare, technology and product management please check out our open positions at http://curaspanhealthgroup.theresumator.com/apply or contact me at [email protected] From September 2014 to Present (1 year 4 months) Director, Product Marketing @ Led business plans and go to market strategy for new products and services transforming how we launch new solutions to the market.
Drove product messaging, positioning, and competitive intelligence, enabling sales with compelling content and launching major and minor releases to market effectively. From March 2014 to September 2014 (7 months) Director, Research & Discovery Group @ Led a team of product managers, designers and engineers focused on research and discovery of new ideas and technologies. We partnered with product teams and industry leading healthcare institutions to drive new ideas and innovations via research and rapid prototyping. Moved to Director, Product Marketing position when the team was refocused to just technology assessments. From October 2012 to March 2014 (1 year 6 months) Senior Product Marketing Manager @ Healthcare Subject Matter Expert hired to help move the company from a cross vertical organization to the leading Healthcare IT Security Company. Drove product positioning, enabled sales with compelling content and identified market opportunities to aggressively grow the company.
Managed and executed on all Product Marketing deliverables during product launches working closely with Product Management, Sales and Marketing Communications to determine dependencies.
Provided regular updates on the changing market specifically around federal legislation such as ARRA/HITECH/Meaningful Use, HIPAA and ACA.
In October 2012, promoted to Director, Research & Discovery Group to focus full-time on evaluating market and product opportunities to continue to grow the company. From February 2011 to October 2012 (1 year 9 months) Manager, Product Management Strategic Products @ A hybrid individual contributor/management role that focused on strategically driving product direction, requirement definition and release readiness expanding the automation of the day in a life of a physician in the ambulatory and hospital setting allowing physician's to 'meaningfully use' their EHRs and qualify for ARRA/HITECH incentives. From 2009 to 2011 (2 years) Senior Solutions Manager @ Managed product direction, requirement definition and release readiness for a market leading anatomic pathology solution.
Responsible for day to day management of Developers, QA Analysts and Technical Writers ensuring high quality and team efficiencies. From 2009 to 2009 (less than a year) Director, Product Management @ Drove products plans from inception to launch delivering three critical new web-based solutions for Budgeting, Forecasting and Scheduling in Healthcare and Retail. Solutions met competitive pressures that resulted in high win rates and customer base protection. Product revenue grew from $0 to $12.3 million in four years and eventually grew to $46M in annual revenue. Awarded the MITX Award for Best Business Operations Application in 2005.
Directed strategy, requirement definition and cross-functional readiness for nine product lines that made up a web-based enterprise workforce management solution. Delivered three major and six minor releases on time and within budget.
Managed a team of Product Managers, Tech Writers and User Experience Designers, building team effectiveness in an agile development environment, developing methods for prioritizing product investments for key markets and driving competitive assessments. From 1999 to 2009 (10 years) Director, Product Marketing @ Moved a start-up electronic medical records software company from development driven to market driven. Built and managed the Product Marketing department. Tracked healthcare market trends, technology requirements and competitive issues and coordinated with senior management to identify product direction. Led cross-functional teams, prioritized product functionality and developed usability reviews. Vectis was acquired by Physician Weblink in 2000. From 1997 to 1999 (2 years) Product Analyst @ Identified requirements for taking an anatomic pathology system (CoPathPlus) from MUMPS to Client/Server. Managed a successful beta program at 2 large teaching hospitals getting customers up and running within months after product release. From 1993 to 1997 (4 years)
B.S., Marketing @ Southern New Hampshire University Mae-ellen G. is skilled in: Healthcare, Leadership, Competitive Intelligence, Team Building, SaaS, Product Management, Enterprise Software, Product Marketing, Competitive Analysis, Product Launch, Healthcare Information Technology, Positioning, Salesforce.com, EHR, Market Research
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension