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Lynne Biggar

Advertising & Marketing Director

Chief Marketing & Communications Officer at Visa

New York, New York

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Lynne Biggar's Email Addresses & Phone Numbers

Lynne Biggar's Work Experience

JH Biggar Furniture

Advertising & Marketing Director

1985 to 1988

Pasadena, CA

Arthur Anderson

Small Business Consultant

1984 to 1985

San Francisco, CA

Maidenform

International Marketing Manager

1990 to 1992

Lynne Biggar's Education

Stanford University

BA, International Relations

Columbia University - Columbia Business School

MBA, Marketing and Organizational Management

Lynne Biggar's Professional Skills Radar Chart

Based on our findings, Lynne Biggar is ...

Charming
Inspiring
Communicator

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Based on our findings, Lynne Biggar is ...

50% Left Brained
50% Right Brained

Lynne Biggar's Estimated Salary Range

About Lynne Biggar's Current Company

JH Biggar Furniture

Frequently Asked Questions about Lynne Biggar

What company does Lynne Biggar work for?

Lynne Biggar works for JH Biggar Furniture


What is Lynne Biggar's role at JH Biggar Furniture?

Lynne Biggar is Advertising & Marketing Director


What is Lynne Biggar's personal email address?

Lynne Biggar's personal email address is ly****[email protected]


What is Lynne Biggar's business email address?

Lynne Biggar's business email address is l****[email protected]


What is Lynne Biggar's Phone Number?

Lynne Biggar's phone (212) ***-*350


What industry does Lynne Biggar work in?

Lynne Biggar works in the Financial Services industry.


About Lynne Biggar

📖 Summary

Advertising & Marketing Director @ JH Biggar Furniture From 1985 to 1988 (3 years) Pasadena, CASmall Business Consultant @ Arthur Anderson From 1984 to 1985 (1 year) San Francisco, CAInternational Marketing Manager @ Maidenform From 1990 to 1992 (2 years) Account Management Intern (Summer) @ Team One/Saatchi Saatchi DFS From 1989 to 1989 (less than a year) Los Angeles, CADirector @ Voya Financial Chair of Nominating + Governance and Member of the Audit and Compensation & Benefits Committees; founding and former member of Technology, Innovation & Operations Committee Greater New York City AreaDirector @ Marketo Member of the Compensation & Leadership Development CommitteeCompany sold to privately held Vista Equity Partners in October 2016 in a deal valued at approx. $1.8 billion. From July 2015 to October 2016 (1 year 4 months) San Francisco Bay AreaExecutive Vice President–Consumer Marketing + Revenue @ Time Inc. $3B+ multi-national branded print and digital media company engaging 138MM+ US consumers monthly through 25 iconic tiles such as Time, Sports Illustrated, People, Travel & Leisure and InStyle. Full P&L accountability for $1B+ in multi-platform consumer revenue. Drive growth through strategy and execution across brands, channels and formats. Ownership includes: Time Inc print and digital brands, direct marketing company Synapse, retail specialist Time Inc Retail, book publisher Time Inc Books, Consumer Insights, Data & Analytics and Time Customer Service. Manage a global team of 1,300+.Drive consumer-centric business, product, and digital strategies including pricing, customer acquisition, retention, and innovation. Member, Time Inc. Executive Team. Partner and advisor to CEO providing guidance and thought leadership on all facets of consumer engagement while leading execution of Time Inc’s multi-platform consumer marketing operations. Chairman of the Board of Next Issue Media, a digital media industry consortia. From November 2013 to January 2016 (2 years 3 months) Greater New York City AreaExecutive Vice President & General Manager - International Card Products + Experiences @ American Express Directed product strategy, management and delivery for Card products and travel + lifestyle benefits across 24 global markets including industry-leading Centurion and Platinum product lines. Led new product / benefit development and deployment, global branding, and communications for multi-billion dollar international business. Managed a global team of 2,800 professionals. • Grew fee-based proprietary card accounts-in-force for first time in 4 years. • Reinvented Centurion and Platinum Card portfolios to respond to changing global consumer needs.• Led strategy, partnerships and deployment that drove revenue-generating global travel + lifestyle business. • Built and launched digital travel site delivering 80% growth in 2012 and 150% 2013 YTD with 28% increase in contribution margin 2013 YTD. Includes signature Amex travel assets that now account for significant revenue in launched countries. • Developed integrated product line strategy framework, including new global customer segmentation and opportunity sizing, that enabled market led identification of major growth opportunities. From January 2012 to November 2013 (1 year 11 months) New York, NYEVP & General Manager - US Membership Rewards + Strategic Card Services / Loyalty Management @ American Express Promoted from SVP & General Manager in January 2011. Led US Membership Rewards, Amex’s industry-leading loyalty program, including program innovation, marketing, partner acquisition + management, digital enhancements and cost optimization. Owned P&L for significant revenue-generating, high-margin Card Services organization, including strategy, marketing and operational execution for fee and free Cardmember services. Led Consumer Services-wide team focused on enabling direct re-engineering saves. Total team size of 250 professionals.• Developed customer-driven Membership Rewards solutions that increased program engagement while reducing cost including digital Pay with Points partnerships with Amazon and others and an enhanced web experience that drove digital redemptions above 75%.• Launched digital advancements to Membership Rewards including mobile redemptions, on-line Pay with Points initiatives, point accelerator marketing programs, and digital partnerships that drove high adoption, led to significant cost reduction and doubled usage/engagement from high-value customer segments.• Spearheaded highly confidential Blue Box initiative involving 100+ individuals across multiple disciplines and geographies to combat game-changing competitive challenge with significant potential profit impact. Exceeded expectations against all spend and customer attrition targets and delivered record Card Net Promoter Scores during transition. • Initiated a variety of loyalty transformation initiatives and enhanced partnerships with marquis brands including Delta Airlines, British Airways, Home Depot, Four Seasons, Amazon, Facebook, and Zynga.• Managed team to identify billions in cost reduction + revenue enhancements for US Consumer Card division. From August 2009 to December 2011 (2 years 5 months) New York, NYSenior Vice President & General Manager -- US Consumer Travel Network @ American Express Led P&L for consumer travel business, including product/program innovation, customer marketing, partnerships, servicing and operations. Managed a diverse team of over 3000 professionals. • Grew profit over 100% in 3 years to record levels by optimizing 7 call centers, 400 stand-alone retail locations (owned and franchised), and dedicated website.• Launched amextravel.com digital booking channel that grew to over 30%+ of sales in an overall high CAGR business. From January 2005 to July 2009 (4 years 7 months) New York, NYVice President - US Consumer Card Acquisition + Early Engagement @ American Express Delivered 100% of all new and additional consumer Card relationships leveraging 50%+ of total business unit marketing expense. Managed direct team of 85 and broad cross-functional network to achieve aggressive annual goals. • Acquired over 18MM profitable new customers via existing and emerging channels, including direct mail, telemarketing, DRTV, digital, and partnerships, consistently exceeding annual goals.• Initiated and led numerous strategies to improve product, channel, process and/or performance yields, including ideation and leadership of TurboCharge strategic plan contributing 20% of total volume 2003 onward.• Founded and led Early Engagement strategy to improve profitability and activation of new customers, introducing integrated metrics measuring quality of acquisition. From August 1999 to December 2004 (5 years 5 months) New York, NYAdditional Marketing Roles @ American Express Vice-President Global Statement Marketing + Management (1998-99)Vice-President Response Acquisition (1997-1998)Senior Director Acquisition (1995 – 1997)Senior Manager Direct Mail Acquisition (1994 – 1995)Senior Manager Take One Acquisition (1993 – 1994)Manager Take One Acquisition (1992 – 1993) From 1992 to 1999 (7 years) New York, NYChief Marketing & Communications Officer @ Visa Leads Visa’s global brand strategy, including all consumer, B2B and client marketing activities that advance Visa’s brand and business goals. She also oversees management and activation of Visa’s world’s leading sponsorship assets, internal and external communications, insights and marketing capabilities and analytics.Since joining Visa, Biggar has driven business outcomes and award-winning initiatives, and Visa’s brand continues to accelerate its stature as one of the most valuable brands in the world. Under her leadership, Visa has created a global brand creative strategy, launched new areas of focus for B2B and B2B2C marketing and was the first global payment network to launch multi-sensory branding. With a passion for purpose-led marketing, Biggar leads a global team to drive strategies focused on women’s empowerment, small business and microenterprise support and cross-border commerce. Biggar has also broadened Visa’s global sponsorship approach while completing multi-year extensions with key global sponsorship assets. Visa today is the largest sponsor of women’s football (soccer) in the world and the only brand in the world that is a major sponsor of the NFL, FIFA and Olympics. Greater New York City Area


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In a nutshell

Lynne Biggar's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 10 month(s)

Lynne Biggar's Willingness to Change Jobs

Unlikely

Likely

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