Lynn Fernando Mulvihill's Email Addresses & Phone Numbers

Digital Marketing Executive with experience in Web production, CRM, SEO/SEM, Social Media, User Acquisition and Retention marketing across Fortune 500 companies such as The Walt Disney Company, Nestle USA, Vivendi Universal, Oracle, and Visa.

Digital Marketing Executive with experience in Web production, CRM, SEO/SEM, Social Media, User Acquisition and Retention marketing across Fortune 500 companies such as The Walt Disney Company, Nestle USA, Vivendi Universal, Oracle, and Visa.

* Strong integrated marketing campaign strategy

* Solid strategic consulting, project-management and relationship-building

* Leadership, team-building, and team-management

* Thought leadership and problem-solving

* Resource allocation and utilization

Specialties: Integrated Marketing and Advertising experience in interactive, direct mail and email marketing, CRM, offline/online custom publishing, lead generation/acquisition marketing, and website development.Director, Synergy & Partnership Marketing @ From July 2014 to Present (1 year 4 months) Glendale, CADirector, Synergy and Brand Management @ - Accountable for the brand marketing strategies and digital products for Disney Franchises including Mickey & Minnie Mouse, Winnie the Pooh, Disney Princesses, and Tinker Bell.

- Works strategically with cross-company partners - including Consumer Products, Publishing, Studios, Parks, and Corporate Brand teams - to provide digital recommendations and achieve Franchise business goals, drive market growth, and increase brand equity across the digital ecosystem.

- Manage cross-functional teams to execute and optimize strategic plans across the digital platforms, including the Disney.com Network, Disney on YouTube, Connected TV, Disney Social Media platforms and affiliate programs ensuring brand objectives are met.

- Partners with Ad Sales teams to develop monetization strategies and ad solutions for Brands within vertical portfolio.

- Lead affiliate marketing strategies across the Disney Interactive Network driving revenue and traffic goals to DisneyStore.com. Drove a +30% YOY growth in revenue in FY'13, and exceeding FY'13 Q1 goals by driving +59% revenue increase YOY.

- Lead synergy, brand management, content strategy and web production across the Disney Interactive Network for the Disney Music Group, Radio Disney, Disney Publishing, Disney Consumer Products (Licensing and Stores), Disney Games, Corporate Citizenship, ABC, ABC Family, and ESPN. From September 2012 to July 2014 (1 year 11 months) Glendale, CASenior Manager, Synergy and Partnership Marketing @ From April 2011 to September 2012 (1 year 6 months) Category Manager - Games, Music, Books, Live Events @ From August 2010 to April 2011 (9 months) North Hollywood, CAAccount Manager, Agency Services @ From November 2008 to August 2010 (1 year 10 months) North Hollywood, CAAccount Supervisor - Nestle Beverages @ Account Supervisor and lead client liason for Nestle USA Coffee-mate

and Taster's Choice's accounts.

- Effectively led and managed the strategic plan and implementation efforts for two new website launches for Nestle USA Beverage Coffee-mate and Taster's Choice's brands.

- Collaborated with Brands' agency media, advertising, PR, and promotions partners to enhance and optimize marketing and digital communications plan.

- Developed detailed Scope of Works for all digital projects with labor estimates that efficiently delivers against brand Communications Plan.

- Assisted Group Account Director in overall financial management of client accounts, including reviewing fees and ensuring contracts are in place, forecasting revenue and collection of receivables. Advises AD in advance of any changes that may affect income.

- Supported new business pitches by mobilizing Agency resources as required.

- Actively sought organic growth opportunities with existing Clients. From July 2007 to October 2008 (1 year 4 months) Account Supervisor - Nestle Corporate @ - Insightfully manages the strategic planning, integration, and execution of a multi-brand, Customer Relationship Marketing (CRM) program across multiple touchpoints, including a targeted direct mail/magazine, monthly email campaign, brand microsites, and consumer website

- Effectively collaborates with Nestle brands’ PR, Word-of-mouth, interactive, and brand agencies for strategic integration of creative, marketing, and promotional objectives

- Actively engages cross-functional teams to analyze and optimize program objectives, including offline/online coupon redemptions, consumer service, online data analytics and interactions and research and ROI

- Proactively manages internal agency and brand/client expectations and objectives through comprehensive ad hoc reports, weekly status meetings and monthly campaign reporting

- Ensures agency profitability through management of overall campaign budget through monthly accounting reconciliations, tracking of A/R and A/P, and agency P&L From August 2005 to July 2007 (2 years) Account Executive - Visa USA @ - Managed and supervised the development of financial marketing and sell-in materials for Visa’s Member banks’ customer acquisition, which included pre-designed marketing assets, interactive CD-ROMs, online platforms, and direct mail collateral

- Innovated the creative development of market-ready B-2-C offline/online assets such as statement inserts, coupon offers, and online banners for Visa’s Member banks’ production and fulfillment and managed the integration of these elements onto Visa.com’s intranet infrastructure

- Collaborated with merchant marketing, promotions, Hispanic and interactive design agencies to develop integrated custom and market-ready assets for Visa cardholder loyalty, retention and rewards programs

- Increased internal productivity by evaluating print production and traffic processes to increase quality control, while leading an agency-wide transition to more automated and efficient processes From October 2004 to August 2005 (11 months) Assistant Account Executive - Oracle @ Email Marketing, Direct Marketing, Online/Interactive Marketing, Acquisition/Lead Generation

- Effectively managed and collaborated with online publishers to develop lead generation opportunities and offers such as white papers or online seminars

- Instrumental in the creative development, production, fulfillment, and testing of B-2-B acquisition and lead generation direct mail and online campaigns for Oracle Applications software

- Consistently guaranteed that client business objectives were met and critical issues of client business were addressed through weekly analytic reporting and evaluations of online campaigns

- Successfully optimized internal production through the development of comprehensive project briefs, timelines, online media insertion orders, and mail house and fulfillment instructions From September 2003 to November 2004 (1 year 3 months) Account Coordinator @ Fisher Price, Vivendi Universal, Firemans Fund

Print, TV, Direct Mail, Brand Advertising From June 2002 to September 2003 (1 year 4 months) Field Sales Intern - Kroger Account @ Field Sales Intern supporting Kroger account for SC Johnson's Home Cleaning brands - Windex, Pledge, Shout. From 2001 to 2001 (less than a year) Cincinnati, OhioIntern @ From 2000 to 2001 (1 year) Communications/PR Intern @ From 1999 to 2000 (1 year) East Hanover, New JerseyB.A. @ University of Michigan Lynn Fernando Mulvihill is skilled in: Website Development, CRM, Integrated Marketing, Direct Marketing, Email Marketing, Interactive Advertising, Direct Mail, Creative Direction, Marketing, Interactive Marketing, Digital Marketing, Mobile Marketing, Online Advertising, Custom Publishing, Web Project Management, Traditional Media, Advertising, Advertising Management, Web 2.0, Web Analytics, Lead Generation, Brand Management, Digital Media, Content Development, Analytics, Marketing Strategy, Social Media Marketing, Content Strategy