English, History, Spanish A Level, A,B,C grades, 9 x A grade GCSEs. @
Lincoln Christ's Hospital School
Executive Creative Director @ As ECD at Bauer, I have a hybrid editorial+partnerships role, working across the whole portfolio directly with our award winning editors, producers, programmers and talent on cultural ideas and content that work for our audiences and those we share with like-minded brands. I also lead the Adventure team - an exciting new model
Executive Creative Director @ As ECD at Bauer, I have a hybrid editorial+partnerships role, working across the whole portfolio directly with our award winning editors, producers, programmers and talent on cultural ideas and content that work for our audiences and those we share with like-minded brands. I also lead the Adventure team - an exciting new model of advertising and content agency, launched in March 2015.
Our Adventure objective is to create work that has a deeper cultural resonance – and make stuff that is genuinely interesting to people. What’s unique about it is that we are truly embedding Bauer’s editorial talent into the process of making advertising and content, alongside a new and expert team of ad creatives. This work can be supercharged in our brands to engage with our 22 million consumers, or used outside our portfolio.
Highlights of ground breaking partnerships include the multi-award winning three year O2 GoThinkBig campaign and social action platform (www.gothinkbig.co.uk), award winning heat4 dual screen live companion show and campaign, award winning three year content partnership with Matalan and innovative native + social campaign with Lifetime TV. From February 2011 to Present (4 years 11 months) London, United KingdomOwner @ In January 2009 I developed and launched a successful online business around a passion of mine. Violet Vintage is an online boutique selling curated, reworked and bespoke vintage and antique jewellery, beautifully wrapped and available for next day delivery. I now employ a Manager who runs the business day to day for me, and spend my Mondays working on this. The brand and business are doing really well, with strong sales, great PR and an increasing fan base. Violet Vintage is now stocked in 50 Golborne, in Golborne Rd, Notting Hill.
Highlights of PR coverage include being revered in the Sunday Times Style Magazine as 'One to Worship', featured in Elle, GQ, Marie Claire, Hello! Magazine, Shortlist, Grazia, and chosen by top stylist Amanda Harlech for the inaugural edition of fashion legend Carinne Roitfeld's CR Fashion Book. From January 2009 to Present (7 years) London, United KingdomConsultant @ I worked at Bauer on a creative consultancy project for about 6 months before they created the new role of Executive Creative Director for me. From July 2010 to December 2010 (6 months) London, United KingdomExecutive Creative Director @ I spent four and a half years working at ZenithOptimedia, in the role of Executive Creative Director. I was recruited in 2004 to inspire and catalyse a culture of creativity, and to lead the strategic planning product. I established OPEN - the ZenithOptimedia planning philosophy, process and approach, and introduced a corresponding physical creative department to support this process and the planning teams in their work. My remit was agency wide, with particular focus on new business and key client strategic/creative leadership, and providing drive and support to the wider planning department. Key projects I was involved in include numerous new business wins, such as the L’oreal Consumer Global Account, Pernod Ricard, the US win of 20th Century Fox, the retention of many clients such as Lloyds TSB, and award winning creative work on brands ranging from P&G to Zurich to O2 to Puma.
I also occupied a place on the UK Executive Board, where I contributed to wider business success and the direction and development of the agency. In addition to my core responsibility of the calibre of the planning and creative product, my non-core agency responsibility on the Exec was the ZenithOptimedia ‘Employee Brand’. This is an area of particular interest for me, as I believe company culture is so deeply interwoven into creative and business success. To this end, I established the Percy Club and other initiatives designed to motivate talent and engender a positive energy and culture. Following the establishment of this activity, staff satisfaction scores reached a record high and we won ‘Media Employer of the Year in 2007’. From July 2004 to December 2008 (4 years 6 months) London, United KingdomCreative Director @ I joined Initiative in 1997 as a graduate trainee, initially working in the TV department, working on Unilever Best Foods. I was trained in all areas of media (we all soon realised a career in Tv buying was not for me!) and I quickly progressed to planning, where after a few years Initiative’s then Chairman and Creative Director, Tony Manwaring, fast-tracked me to work alongside him purely in a creative capacity. I did lots of What? If! type training and fashioned a career in the creative area, working with innovative and talented individuals at an exciting time when ‘creative media’ was a new phenomenon and we were an anomaly. Coming up with ideas became my full time job, and I worked my way up to eventually becoming Creative Director of the agency (which at the time was constantly in the top three), with a pan-european remit leading the Innovation Centre, which was based in London. I established a physical creative production department to support the planners and actually ‘make’ finished advertising, which we began to create for a few small clients as a full service model.
A few key projects I was involve in were the very first Dove’s ‘Real Women’ activity, Givenchy’s hugely successful ‘Pi’ launch, Persil’s ‘Get Creative’ campaign, the creation of the world’s largest poster for HSBC, some cheeky executions on Lynx, early UGC work on Calvin Klein and I was instrumental in a number of successful pitches from Priceline to London Zoo. From 1999 to 2003 (4 years) London, United Kingdom
Joint Hons English Literature and Communication Studies, English, Marketing, Film, Advertising, Media, 2:1 @ University of Liverpool From 1994 to 1997 English, History, Spanish A Level, A, B, C grades, 9 x A grade GCSEs. @ Lincoln Christ's Hospital School Lucy Banks is skilled in: Fashion, Magazines, Digital Strategy, Digital Media, Digital Marketing, Advertising, Online Advertising, Media Planning, Integrated Marketing, New Media, Creative Direction, Brand Development, Content Strategy, Mobile Marketing, Marketing Communications