Significant FMCG marketing experience in UK having worked both in the food and beauty industries. Experience in local brand management and product development.

Group Marketing manager Garnier haircare @ Managed the launch of Ultimate Blends - the most successful haircare launch in the UK in the past 15 years and #3 most successful FMCG launch in 2014 according to Kantar http://www.kantarworldpanel.com/global/News/UK-most-successful-new-launches-of-2014-revealed From February 2014 to Present (1 year 11 months) London, United KingdomGroup Marketing manager Maybelline & Essie @ One year after joining L'Oreal as a Senior Product Manager on Face cosmetics, I have been promoted to Group Product Manager and now am fully accountable for Maybelline & Essie marketing across all categories, including line management for a team of 4 product managers. From February 2012 to February 2014 (2 years 1 month) Senior Product Manager Maybelline @ Responsible for Maybelline Face category (50% of total Maybelline brand) and Essie - a professional nail brand acquired by L'Oreal Group in 2010. Key accountabilities include strategic and commercial planning (including developing a UK future strategy for newly acquired Essie brand); communication planning and advertising development, including through the line implementation; managing all commercial aspects of the Face portfolio, including price and promotion, merchandising and distribution strategy. Line management responsibility for one Assistant Product Manager From February 2011 to January 2012 (1 year) Cadbury Dairy Milk Brand Manager @ Brand development (£400m consumer sales value); communication and strategic planning; ongoing consumer engagement strategy via PR and social media; agency management; developing portfolio strategy; leading tracks of activation for advertising, point of buying and new product launch initiatives; line management responsibility for Brand Executive From January 2010 to January 2011 (1 year 1 month) Brand Manager – Giving & Sharing @ Management of Giving & Sharing portfolio (circa £200 million consumer sales value), line management of Brand Executive for Traditional Christmas, leading strategic planning and implementation for all Giving & Sharing portfolio brands, including Cadbury Roses, Milk Tray, Cadbury Heroes and Koko by Cadbury From February 2008 to December 2009 (1 year 11 months) Commercial Graduate @ Broad commercial experience across innovation, brand management, customer marketing and sales From September 2005 to February 2008 (2 years 6 months)

BA, International Relations @ Pontifícia Universidade Católica de São Paulo From 2000 to 2003 Luciana Andreoni is skilled in: Proficient Spanish, Proficient Portuguese (native Brazilian), Basic French, Advertising, Brand Development, Brand Management, Digital Marketing, Integrated Marketing, Management, Marketing, Project Planning, Social Media Marketing, Spanish, Strategy, Product Development, Leadership, FMCG