Vice President at Hill + Knowlton Strategies
Greater Los Angeles Area
Vice President @ Golin • Led exceptional multi-office teams in the development and implementation of integrated marketing programs that created awareness, strengthened brand equity and impacted business for regional, national and global brand clients• Provided leadership, direction and senior strategic counsel to various clients with emphases in the lifestyle, food and consumer packaged goods categories• Directed overall...
Vice President @ Golin • Led exceptional multi-office teams in the development and implementation of integrated marketing programs that created awareness, strengthened brand equity and impacted business for regional, national and global brand clients• Provided leadership, direction and senior strategic counsel to various clients with emphases in the lifestyle, food and consumer packaged goods categories• Directed overall integrated media strategy for all accounts, specializing in consumer and trade media outreach, executive visibility, media integrations, influencer engagement and social content creation • Developed comprehensive digital strategies that leveraged the power of digital and social communications to accomplish client brand objectives, as well as overall corporate messaging and reputation From January 2006 to May 2019 (13 years 5 months) Greater Los Angeles AreaVice President @ Hill+Knowlton Strategies • Senior strategic lead on national automotive client, overseeing integrated marketing communications efforts, product launches and media relations strategy. Orange County, California AreaSenior Account Executive @ The Rogers Group • Served as a project manager and key team contact for various clients• Generated significant media results for clients by identifying strategic media opportunities and executing aggressive outreach campaigns • Contributed to overall media outreach efforts for various clients by generating media lists, pitching stories, developing media materials and securing interviews• Coordinated and staffed media events and trade shows to increase awareness of client programs among target audiences• Assisted in development of strategic plans From October 1997 to January 2006 (8 years 4 months) Greater Los Angeles Area
• Led exceptional multi-office teams in the development and implementation of integrated marketing programs that created awareness, strengthened brand equity and impacted business for regional, national and global brand clients• Provided leadership, direction and senior strategic counsel to various clients with emphases in the lifestyle, food and consumer packaged goods categories• Directed overall integrated media strategy for... • Led exceptional multi-office teams in the development and implementation of integrated marketing programs that created awareness, strengthened brand equity and impacted business for regional, national and global brand clients• Provided leadership, direction and senior strategic counsel to various clients with emphases in the lifestyle, food and consumer packaged goods categories• Directed overall integrated media strategy for all accounts, specializing in consumer and trade media outreach, executive visibility, media integrations, influencer engagement and social content creation • Developed comprehensive digital strategies that leveraged the power of digital and social communications to accomplish client brand objectives, as well as overall corporate messaging and reputation
What company does Lori Small work for?
Lori Small works for Golin
What is Lori Small's role at Golin?
Lori Small is Vice President
What industry does Lori Small work in?
Lori Small works in the Public Relations and Communications industry.
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