Education Abroad Program @
Universidad Pontificia Comillas
LATAM Inside Sales Program Manager Google for work @ From September 2015 to Present (3 months) mountain viewSales Coordinator Google for work LATAM @ From February 2015 to June 2015 (5 months) mountain viewDigital Marketing LATAM @ Leading team responsible for the digital marketing communication and demand generation campaigns in LATAM.Achieved ambitious brand recognition and new demand
LATAM Inside Sales Program Manager Google for work @ From September 2015 to Present (3 months) mountain viewSales Coordinator Google for work LATAM @ From February 2015 to June 2015 (5 months) mountain viewDigital Marketing LATAM @ Leading team responsible for the digital marketing communication and demand generation campaigns in LATAM.Achieved ambitious brand recognition and new demand generation goals.
Manage marketing budget and negotiate marketing service contracts with multiple international agencies. Supervise ongoing cross-regional campaigns execution.
Directed project Management for costumer development and cross-selling plan in collaboration with
business consulting, engineering and sales teams
Defined lead scoring , nurturing and segmentation framework through digital media channels.
Work with global webmaster and marketing operation team to drive web projects prioritization and execution.Integrating the product communication strategy and promotion through SEO, SEM and social media. From August 2014 to February 2015 (7 months) san francisco bay areaConsultant @ Explored market opportunity and evaluated strategic alternatives to expand Udemy ́s platform to Spanish speaking
countries. Sourcing and evaluating potential strategic partnerships and affiliates in Latin America From September 2014 to January 2015 (5 months) san francisco bay areaDigital Marketing Specialist LATAM @ 2013 Genesys Marketing Award
Designed and developed LATAM online strategy and consumer journey for digital. Build marketo flows and lead generation campaigns, bringing innovative thinking to the table and defining the new marketing process by integrating and leading online media, SEM, mobile applications, content management systems and social media tactics. Leveraging digital potential for sales and marketing goals. From October 2012 to 2014 (2 years) Research & Planning Manager @ Developed a digital and social media marketing expenditure ROI model and data quality metrics for clients. The model was adopted by America Movil, Citi Bank, Coca Cola LATAM and Kimberly Clark.
Identified opportunity and created a new company division “Mobile Marketing”. Developed and executed the new business models.
Project management in collaboration with creative designers, developers and research to implement digital tactics and media. From August 2011 to October 2012 (1 year 3 months) Customer Experience @ • Part of the team that designed and implemented state of the art technology stores to improve buying customer experience, cross-selling, upselling to increase the ARPU, marketing and customer service. Identified, bought and designed part of the software and physical computing devices implemented to create a different customer experience.
• Mapped all processes, channels, information interaction, platforms of the lifecycle of every segment and every product. From September 2009 to August 2011 (2 years)
Bachelor Degree Marketing @ Instituto Tecnológico y de Estudios Superiores de Occidente, A.C. From 2005 to 2009 Education Abroad Program @ Universidad Pontificia Comillas From 2007 to 2008 Data Management Certification @ Stanford UniversityTechnology Enterprenuership Online Course @ Stanford UniversityMobile Marketing Strategy & Execution Certificate @ NYU School of Professional Studies From 2012 to 2012 Back End Development Course @ General Assembly Lorenza Lanz is skilled in: Business Analysis, Strategic Planning, Process Improvement, Online Marketing, Marketing Strategy, Digital Marketing, Telecommunications, Team Leadership, SEO, Product Development, Social Media Marketing, Team Management, Social Media, Genesys, Information Architecture, SEM, User Experience, Salesforce.com, Mercadotecnia en medios..., Marketing digital, Marketing en motores de..., Planificación..., Estrategia de..., Redes sociales, Mercadotecnia, Telecomunicaciones, Business Strategy, Optimización en...
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