Seasoned marketing and communications professional with a proven track record of increasing brand equity, revenue and market share. Strong organizational skills coupled with excellent written and verbal communication abilities. Skilled in developing and managing strategic marketing campaigns; experienced in managing media relations and crisis communication. Innovative with ability to consult with management to design, develop and effectively implement successful marketing and business strategies.

Director of Marketing @ From December 2014 to Present (1 year 1 month) Director of Marketing @ Recruited to lead marketing and communications department, build support team, and manage all related initiatives for the organization. Led rebranding of the organization within the first 12 months of hire, refreshing identity to better illustrate the company’s mission and objectives. Updated all marketing materials and messaging, building consistency in the field. Manage annual client satisfaction survey process measuring results and reporting findings to operations for appropriate action. Manage all trademark exploration and applications with corporate council, securing product/service registrations. Led strategic planning session with sales and marketing team (a first for the organization) resulting in a focused approach to market growth. • Launched new logo, website, corporate identity, messaging and positioning in first six months. • Streamlined process for fulfilling sales requests (sales aids, marketing materials, etc.) resulting in annual savings of more than $50K. • Developed first strategic marketing plan and budget for the organization allocating dollars appropriately and managing all operation and capital expenses. From September 2011 to December 2014 (3 years 4 months) Marketing Director @ From July 2010 to September 2011 (1 year 3 months) Director, Marketing and Communication @ From November 2008 to July 2010 (1 year 9 months) Manager Organizational Development @ From June 2007 to November 2008 (1 year 6 months)

BABA, Major International Business; Minor Management and Psychology @ Columbia College From 1995 to 1998 University of Tennessee-Knoxville From 1992 to 1994 Lisa DeMoss is skilled in: Healthcare, Marketing Strategy, Marketing, Management, Budgets, Leadership, Strategic Planning, Project Management, Healthcare Management, Hospitals, Team Building, Sales, EMR, Healthcare Information Technology, Process Improvement