UX Research @ Alpha UX offers a comprehensive platform that takes your product concepts and hypotheses and translates them into actionable user insights. Using a variety of tools and techniques, we are the quickest and simplest way for product managers to get qualitative and quantitative user feedback for new product concepts. From December 2014 to Present (11
UX Research @ Alpha UX offers a comprehensive platform that takes your product concepts and hypotheses and translates them into actionable user insights. Using a variety of tools and techniques, we are the quickest and simplest way for product managers to get qualitative and quantitative user feedback for new product concepts. From December 2014 to Present (11 months) New York, NYDirector of Project Management @ Managed operations for the investment arm of Digital First Media focusing on strategic investments in seed, early and growth stage companies.
Assisted in due diligence for 12 deals completed in a year and a half, which increased annualized digital revenue by approx. $35M.
Responsible for evaluating startups that would be able to leverage the DFM platform and take the strategic partnership to the next level.
Provided partnership support to ensure successful integrations and rollouts. From June 2012 to June 2014 (2 years 1 month) New York, NYDirector of PMO @ Responsible for the planning and execution of multiple digital products for the Digital First Media (DFM) network, which includes sites under Journal Register Company and Media News Group.
As part of the digital team, implemented and assisted in a network wide transition to a streamlined product/project management workflow to ensure the delivery of ongoing project objectives and deliverables.
Oversaw a team of projects managers and managed day-to-day development with technical resources internally and externally.
Worked closely with developers to create and execute product requirements & deliverables. Launched auto, real estate, health and business channels. Introduced a recommendation engine, advertising solutions, video and UGC platform among others.
Managed client/vendor relationships including: pre-contract requirements, implementation communication, training, and post product launch support From November 2011 to May 2012 (7 months) New York, NYSenior Project Manager @ Managed digital projects from initial scope through implementation and deployment.
Responsible for evaluating prior project workflow and transitioning the team to a structured development methodology.
Created and executed project plans working closely with stakeholders across the company to identify business requirements (the MVP), deliverables, cost and timeline expectations.
Led the site redesign and CMS transition project
Ran scrum with development teams internally and in India From November 2010 to November 2011 (1 year 1 month) New York, NYProduct & Biz Dev Manager @ Lead PM responsible for the digital product roadmap, evaluation of product rollout, competitive analysis and tracking success metrics.
Created wireframes of products and worked directly with designers & developers to identify business requirements and best practices.
Executed strategic partnerships in the ImpreMedia network as part of the digital team who redefined the company’s business strategy to focus on expanding its product portfolio.
Responsible for evaluating third party technologies and potential strategic partnerships. Executed partnerships with Univision, AOL, Veranda Entertainment and others.
Developed and maintained relationships with partners and technology providers to ensure a successful and seamless integration of new products. Partnership contract support and execution. From January 2010 to November 2010 (11 months) New York, NYProject Manager @ Responsible for introducing a project development process and methodology which increased product rollouts and prioritized company initiatives and partnerships.
Lead PM in the site redesign and centralization of the CMS system across the network to streamline content production. Introduced multimedia, commenting, social media integrations, new article templates and search solutions.
Deployed products working directly with development, editorial, sales and marketing. Conceptualized, identified business requirements, UI/UX, training and ensured product adoption across the footprint of 9 Spanish language newsrooms.
Oversaw all phases of development internally & managed day-to-day operations for the outsourcing team in Mexico and Argentina. From February 2009 to January 2010 (1 year) New York, NYOnline Entertainment Editor @ Part of the core digital content team that launched the impre.com national portal that featured brands such as La Opinion, El Diario, La Raza, El Mensajero, La Prensa, Rumbo, Vista, and La Vibra.
Managed and produced day-to-day content for the impre.com portal and La Vibra Entertainment Magazine. Covered breaking news and live events.
Worked with sales and marketing to create seasonal content packages to increase engagement. From January 2008 to January 2009 (1 year 1 month) Los Angeles, CAProduct Manager @ Launched the subscription video vertical iMediaSpot with approx. 100+ videos.
Responsible for managing client onboarding, training and boosting content creation.
Expanded product library by offering on-location video shooting, editing and uploading. From January 2007 to January 2008 (1 year 1 month) Culver City, CAContent Manager @ Assisted in the planning, execution and management of iMedia Summits - trade event that advances the business of interactive media and marketing by serving as the primary conduit between buyers and sellers.
Worked on the production of Summit handbooks from gathering deliverables, researching, proof reading and final production phase.
Recruited Summit speakers and served as the main contact leading up to the event and on location.
Part of the on location Summit production team. Coordinated event program schedule, facilitated networking events and oversaw sponsored sessions.
Produced video and podcast interviews on location with speakers and attendees. From November 2005 to December 2006 (1 year 2 months) Culver City, CAOnline Editor @ Entertainment editor producing & curating day-to-day online content. Lead on Email Marketing strategies & content.
Attended industry events and conducted interviews for online and print magazine.
Coordinated magazine on-site promotions, media coverage, screenings and celebrity events. From May 2005 to November 2005 (7 months) Los Angeles, CA
Bachelors, Broadcast Journalism @ University of Southern California From 2003 to 2005 Associate Degree, Television Production @ Los Angeles City CollegeProduct Management @ General Assembly NYC Linda Escobar is skilled in: CMS, Wordpress, Photoshop, Project Management, Networking, Final Cut Pro, Microsoft Excel, Training, Financial Services, New Media, Research, Event Planning, Basecamp, Redmine, Smartsheet, Bugzilla, Microsoft Visio, Microsoft Project, Video Production, Digital Media, Strategy, User Experience, Content Management, Content Strategy, Visio, Online Advertising, Video, Journalism, Business Development, Analytics, WordPress, Creative Direction, Digital Strategy, Strategic Partnerships, Qualitative Research, User Experience Testing
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