Liana Thompson's Email Addresses & Phone Numbers

Marketing Coordinator @ New York County Lawyer's Association Coordinated marketing materials, CLE courses and managed customer service for multiple courses per week, often with 100+ attendees From 2006 to 2007 (1 year) Greater New York City AreaMarketSite Intern @ NASDAQ From June 2005 to September 2005 (4 months) Senior Director, North America eCommerce, Omni-Channel, & Direct Marketing...

Marketing Coordinator @ New York County Lawyer's Association Coordinated marketing materials, CLE courses and managed customer service for multiple courses per week, often with 100+ attendees From 2006 to 2007 (1 year) Greater New York City AreaMarketSite Intern @ NASDAQ From June 2005 to September 2005 (4 months) Senior Director, North America eCommerce, Omni-Channel, & Direct Marketing @ Tiffany & Co. I lead a team that drives eCommerce sales in partnership with the NA marketing and merchandising teams, global eCommerce partners, IT, development, creative digital and production teams.eCommerce-* Serve as a general manager and business leader for NA Tiffany.com websites (US and Canada) with responsibility for leading strategy, development and execution initiatives.* Develop business plans for sales & profit growth through prioritizing and driving forward site features, functionality & campaigns.* Responsible for development & regular communication of NA eCommerce strategic plans, performance and competitive benchmarking to executive team.* Deliver category and competitive analysis.* Develop paid search and digital marketing strategy in collaboration with North America Media, Brand Management and agency teamsOmni-channel-* Develop and execute on a regional omnichannel plan and corresponding measurement strategy that will deliver a personalized customer experience across site and store* Partner with Global and Customer Management teams to develop and launch efforts against roadmap which leverage CRM data and insights * Lead and execute analysis projects to inform the strategic direction of marketing and retail initiatives within North AmericaDirect Marketing-* Define overall direct marketing strategy with a focus on email and catalogue distribution and frequency.* Develop email and direct mail calendars that work with all elements of the marketing mix to deliver a holistic message to the consumer.* Partner with Print and Digital Creative teams to develop marketing assets and collateral which align with regional business strategy and priorities* Identify and manage relationships with external vendors to enhance North America’s ability to deliver personalized, relevant and timely marketing messages to customers across marketing channels* Overview of catalogue planning and client segmentation* ROI analysis Greater New York City AreaEmail Marketing & Content Lead, Desktop & Mobile @ Amazon "Skip the trip and shop for tens of thousands of daily essentials and gift items through Amazon Prime Now"- Amazon Prime Now delivers to Prime Members in 1 or 2 hours. Digital marketing position that leads:Retention and Acquisition EmailPromotion StrategyContentRecent projects have included:Site MerchandisingDirect MailPartnershipsData Analysis From August 2015 to November 2016 (1 year 4 months) New York CitySite Merchandise & Content Manager, Desktop & Mobile @ Amazon Management position that included marketing, operations, customer service, site enhancements and content management; was accountable for promotion budget, onsite campaigns, SEO, email, site merchandising, category marketing, customer experience and content across the entirety of MyHabit.com, Amazon's member based fashion and lifestyle flash sale brand. Select Accomplishments⋅ Exceeded new member acquisition goal⋅ Surpassed category goals by designing, testing and analyzing tactics to increase site traffic, conversion, customer loyalty and multi-category purchases ⋅ Identified need for SEO program and built successful business plan to fund and launch strategy⋅ Formed cross-functional teams and developed strategies that facilitated the successful launches of pivotal business projects that included fulfillment logic, delivery fees, and customer contact reduction⋅ Built Site Merchandising team, expanding from a single role to team with a sizable budget⋅ Implemented work flow initiative to improve processes between marketing, buying and creative From April 2013 to July 2015 (2 years 4 months) Greater New York City AreaMerchandise Planning, Cosmetics @ Bloomingdale's Omni-channel role that encompassed buying, planning and operations with cross-functional partnerships between vendors, site merchandisers, fulfillment and marketing.• Negotiated record number of promotions throughout 2012 fall season and created new event that drove sales +112% in incremental sales• Surpassed FY2012 plan by 20% and achieved stretch goal• Identified opportunity brands and drove them to a +75% YoY trend• Oversaw fulfillment and resolved complex issues, improving the customer experience and reducing manual labor From June 2012 to April 2013 (11 months) Greater New York City AreaSite Merchandising, Cosmetics & Onsite Search @ Bloomingdale's Onsite merchandising role responsible for a high volume of assets and project timelines.• Managed landing pages, email calendar and special projects for cosmetics division• Utilized Coremetrics data to create navigation points and sequence products• Co-managed onsite search for entire site• Stakeholder in site enhancement projects such as: onsite search tool development and faceted navigation From January 2011 to June 2012 (1 year 6 months) Greater New York City AreaFounder/Owner @ The Guiltless Purse Successfully developed and executed all aspects of e-commerce company focused on women’s accessories.• Oversaw site creation, planning, buying, marketing, order fulfillment and P&L• Designed PR campaign leading to unpaid placements in People Style Watch, Glamour Blog, SheFinds.com and many independent blogs From August 2008 to January 2011 (2 years 6 months) Greater New York City Area