Liam Hanlon's Email

As a highly-motivated and results-orientated person working in the travel and tourism sector, I have a proven track record for increasing and optimising site performance on multiple devices. I bring an analytical and innovative approach to digital marketing, website development and optimisation in order to increase responsiveness, and hence sales, across all devices. Due to my driven work ethic, I am accustomed to managing various projects simultaneously in order to produce results within limited time frames and budgets.

International eCommerce Manager @ - Manage and develop websites to deliver an enhanced user experience. Additionally, work with all stakeholders to define the scope and requirements of site developments. - Drive the performance of digital channels in order to optimise spends and increase traffic. Devise and develop a solid acquisition strategy through PPC, email, affiliates and SEO, including abandoned booker programme and abandoned browser campaigns. - Create and manage relationships with an external testing agency in order to implement, monitor and analyse advanced AB & multivariate tests, ensuring flawless designs and execution of tests. From August 2015 to Present (5 months) Head of Digital @ - Business owner of Cosmos.co.uk, Cosmosagents.co.uk, Monarch Holidays, Monarch Hotels and Monarch Villas. From April 2015 to August 2015 (5 months) Bromley, United KingdomSite Performance Manager @ Role Responsibilities: - Business owner of Hotels4u.com, Thomas Cook Sport, Thomas Cook Signature, Cresta Holidays and Thomas Cook Ireland. - Manage and develop websites on a daily basis at a strategic level in order to deliver KPIs. Additionally, work with all stakeholders to define the scope and requirements of site developments. - Manage all key marketing channels in order to optimise spend and increase traffic. Devise and develop a solid acquisition strategy through PPC, email, affiliates and SEO, including abandoned booker programme and abandoned browser campaigns. - Manage eCommerce projects by completing end-to-end process mapping of the customer journeys, UX and wireframes. - Manage relationship with an external testing agency in order to implement, monitor and analyse advanced AB & multivariate tests, ensuring flawless designs and execution of tests. - Optimise and improve the online customer experience to maximise conversion by working alongside multiple customer service teams to improve online performance. Achievements: - Redeveloped Hotels4u.com in order to achieve a fully responsive website giving users a consistent viewing experience across all devices and enhanced users’ online browsing experience. - Delivered increases in online conversion and sales on numerous high-traffic websites on multiple devices. I achieved this by analysing trends at the device level to identify the key areas to focus on within the booking journey. - Created a culture through A/B and multivariate testing across all sites that rapidly tests and measures changes to allow us to iterate and drive fundamental improvement to the site performance. This is achieved by working both independently and collaboratively with a test agency to implement, monitor and analyse advanced AB & multivariate tests, ensuring flawless designs and execution of tests. From September 2013 to April 2015 (1 year 8 months) Supply and Merchandising Executive @ • Responsible for on site trading, performance, merchandising and promotion for Dynamic Packaging and Ski across Thomas Cook UK website • Liase with marketing teams to ensure offers through all channels are optimised, relevant and efficient • Work with site optimisation and customer service teams to enhance and maximise customer onsite experience • Responsible for securing exclusive deals through suppliers and negotiating onsite placement • Track performance of site and placements through analytics data and optimise accordingly • The main production owner for the new mCommerce business, working with various stakeholders to ensure the project is successfully implemented • Adding new inventory basses on competitor analysis to increase sales and the online market share From May 2012 to August 2013 (1 year 4 months) London, United KingdomNew Media Executive @ • Managed cruise customer focused website • Worked on developing new marketing strategies to implement across different channels • Worked with relevant stakeholders to develop a mobile application for the UK cruise business • Developed a Facebook campaign with no finances available increasing the membership by 900% • Submitted a board paper to make Thomas Cook Cruise team fully Mobile Commerce From May 2011 to February 2012 (10 months) Peterborough, United Kingdom

BA Hons Business Mangement and Enterprise, First Class @ De Montfort University From 2009 to 2012 Liam Hanlon is skilled in: Microsoft Office, Product Development, Social Media, Mobile Commerce, Online Travel, Website Merchandising, Website Development, Website Updating, Google Analytics, Strategic Planning, Online Marketing, Marketing Strategy, Retail, Direct Marketing, Marketing