Multi-award winning Commercial and Technology Product Manager with 15 years’ experience of planning and delivering profitable new digital products in the Broadcasting, Publishing, Event Management and Agency sectors. Creates great customer experiences by getting results from insight, engineering and editorial teams. Extensive network of technology, content and commercial contacts. Specialties: Leadership, New Product Development, Project Management, Market & Customer Insight

Business Transformation projects (Consultancy) @ Developing new operating models for Reed Exhibitions' digital businesses From February 2013 to Present (2 years 11 months) London, United KingdomDirector @ Consultancy specialising in creating MONSTER new digital products and services for media and publishing clients. From March 2010 to Present (5 years 10 months) London, United KingdomHead of Online Product Management (Consultancy) @ Product direction of a new online, enterprise-wide event management & marketing platform: • Devise and deliver services to create new customer value for over 500 consumer events, tradeshows, conferences and marketplaces, operating in 44 industries and 39 countries • Negotiate with stakeholders and customers globally, tailoring features for new markets • Engage daily with agile software engineering teams to drive product goals and strategies • Build the Product Management function, mentoring a team of Product Managers, Business Analysts, System Analysts and UX specialists From June 2009 to January 2013 (3 years 8 months) London, United KingdomProduct Manager @ • Launched new apps for a range of digital content, commerce and community platforms • Devised a video product that delivered 500% growth in premium advertising inventory • Developed Bauer’s SEO strategy, delivering 25% growth in search traffic • Brands included Heat, FHM, GRAZIA, Closer, MCN, Parkers, Kiss 100, Magic 105.4 and 4Music Seconded into Bauer Media’s Digital Lifestyle business, reporting to the Digital Director: • Product owner and Project Lead for the relaunch of FHM.com, winner of AOP’s Consumer Website of the Year in 2008 • Built a project team of 20 Editorial, Engineering and Marketing specialists to deliver a white label, global platform for FHM • Grew FHM.com’s share of the Men’s Lifestyle market, increasing visits by 30% • Devised a new premium proposition for FHM’s Lifestyle channel with Editorial and Sales Teams, delivering a 1,000% growth in visitors ahead of the launch of FHM's online fashion store From August 2007 to May 2009 (1 year 10 months) London, United KingdomSenior Producer - Multi-platform product, content and technology roles @ Product owner, responsible for development of apps and engagement for 20+ BBC entertainment brands across Web, Mobile, Interactive TV and Broadcast TV. Successfully pitched for funding from both TV and New Media commissioning rounds. Established new 360° integrated ways of working with rights holders, engineering and content production teams to innovate in product design and launch new entertainment products: • Winner of a BAFTA for Best Interactive Programme (CBBC Smile, BBC/Darrall Macqueen) • Innovated fresh formats and technology for Video on Demand and Interactive services • Brands included CBeebies, Bob the Builder, BBC Sport, Doctor Who and Top of the Pops • Prototyped an online social network that rewarded participation with real Blue Peter badges • Created MyCBBC, a secure online social network for 7-11 year olds Negotiated effective launch promotion across BBC departments, with Indies and external agencies. Technical & Editorial accountability for engagement with 1000+ TV shows; multiple producer credits. From January 2003 to July 2007 (4 years 7 months) London, United KingdomDevelopment Producer @ Creative lead, responsible for the quality of new product launches and winning new business Developed B2C websites, games, and applications for leading publishers including Channel 4, Reed, Penguin Books, The V&A, National Archives, BP PLC and The Houses of Parliament From January 2002 to January 2003 (1 year 1 month) Manchester, United KingdomProject Manager & Producer (Consultancy) @ Launched two new high profile online stores (BeautySpot & HealthSpot.com.au, Sydney) Led user testing for an ISP’s online customer service portal (Peakhour.com.au, Sydney) Developed new business proposals for the video games sector (Babel Media, Brighton) From December 1999 to December 2001 (2 years 1 month) Brighton, United KingdomProject Manager (Consultancy) @ Produced the official website and user generated ‘street party’ listings application for The Queen’s Golden Jubilee. Stakeholders included Buckingham Palace, Home Office & DCMS Relaunched RAFcareers.com, a ground-breaking 3D virtual online world including video content and games. Delivered a 400% uplift in online enquiries for the RAF; the 3D website was the lead feature in Cre@te magazine, July 2001 From December 2000 to June 2001 (7 months) London, United KingdomWebsite Business Manager (Consultancy) @ Account management, generating repeat business from global business units at BP PLC Hands-on design, build and project management services From September 1998 to December 1999 (1 year 4 months) London, United KingdomConsultant @ From September 1998 to December 1999 (1 year 4 months) London, United Kingdom

BBC Leadership Programme @ Ashridge Business School From 2006 to 2006 History @ Manchester University From 1995 to 1998 Merchant Taylors' School, Northwood From 1988 to 1995 Leo Sen is skilled in: New Product Development, Product Management, Strategic Planning, Roadmap Creation, New Business Development, Agile Project Management, Innovation Management, Customer Insight, Customer Experience, Mobile Applications, Social Media, Casual Games, Content Management, Product Development, User Generated Content