Publishing visionary and strategic thinker who excels at packaging content that can be monetized across print and digital media platforms. Energetic leader and seasoned multitasker with exceptional drive and ability to motivate staff. Strong bottom-line orientation.
Specialties:Content development, particularly in 5-12 and college-level pedagogy, as well as nonfiction reference. Contract negotiation. Hiring, training, and directing editorial and production staffs. Building and launching branded product. Directing content strategy across print and digital platforms and ensuring it is user-centered, targeted, and compelling.
Publishing Manager @ Manage the quality, speed, and workflow of day-to-day publishing operations for subscription-based website. Bersin by Deloitte is the leading provider of best-practices research, tools, professional development, and advisory services in talent management, enterprise learning, leadership development, talent acquisition, and HR software and solutions. From July 2012 to Present (3 years 4 months) Managing Editor of EPIC Website and Knowledge System @ Led all editorial operations for EPIC (Effective Practices Incentive Community), a national nonprofit organization promoting high academic achievement for every child.
• Created and implemented editorial and web publishing systems for pre-eminent collection of best-practice videos and tools for school leaders.
• Designed template for EPIC videos and case studies, as well as workshop-based professional development programs.
• Hired, trained, and managed in-house and freelance writers, editors, and educators. Ensured all content was cogent and accessible to end-users. Managed workflow, scheduling, and all editorial and design processes.
• Analyzed key web metrics to help determine content and direction of site. Implemented SEO best practices in all content. From June 2008 to July 2012 (4 years 2 months) New York CityEditor in Chief of Spark Publishing @ Built 500+ backlist. Core titles include SparkNotes literature guides, SparkCharts, Test Prep (#1 SAT title at B&N at relaunch). Also implemented new line of SparkNotes notebooks, calendars, and journals. All Spark titles are innovatively designed to challenge on-level students and engage those needing intervention.
Hired, trained, and managed in-house development staff of 8 editors to create manuscript templates; analyzed markets and competing products; provided writers with direction in terms of writing and organizing content and maintaining high level of quality; created sales tip sheets and championed products; and oversaw manuscripts through the production process.
Directed content strategy for iconic website, ensuring all online content was user-centered, targeted, and furthered business unit goals. From August 2003 to April 2008 (4 years 9 months) VP Editor-in-Chief @ Publishing program included more than 300 titles in test-preparation, college search and selection, and general reference.
Directed editorial and production departments. Responsible for developing and implementing new book ideas and series. Expanded trade book line by 100 new titles. From September 2001 to August 2003 (2 years) Editorial Consultant @ Trade book packager specializing in producing books in a variety of categories, including popular culture, health, parenting, cooking, and juvenile titles.
Created branded products by partnering with major organizations to help promote books and tie in premium and special sales. From August 2000 to September 2001 (1 year 2 months) Editorial Director @ Publishing program included more than 200 titles in test-preparation.
Directed editorial, design, and production departments in all processes.
Book development included analyzing competition and market; generating proposals; hiring authors and assigning editorial teams; and creating manuscript templates. From August 1998 to August 2000 (2 years 1 month) VP and Director of Editorial Operations @ Produced more than 500 nonfiction titles per year, including general reference titles, Frommer’s travel guides, Howell pet books, ARCO test-preparation, and J. K. Lasser tax books.
Supervised production-editorial, manufacturing, art, and creative services (23-person department).
Wholly responsible for converting conventional book production to a desk-top-electronic environment; saved approximately $1 million in production From August 1991 to August 1998 (7 years 1 month)
BA, Creative Writing @ Binghamton UniversityCreative Writing, Crreative Writing @ Binghamton University Laurie Barnett is skilled in: Editorial, Non-fiction, Books, Online Publishing, Educational Publishing, Copy Editing, Proofreading, Editing, Content Management, Publications, Writing, Creative Writing, E-learning, Editorial Project..., Instructional Design, Web Content, CMS, Literature, Production, Ebooks, Freelance Writing, Publishing, Content Development, Copywriting, E-Learning, Academic Publishing, Blogging, Magazines, Published Author, Newsletters, Textbooks, Digital Media, Journalism, Content Strategy, AP Style, Publicity, Text Editing, SEO, Feature Articles, Storytelling, Chicago Manual, Fact-checking, Grammar, Web Content Management, Press Releases, Creative Direction, InCopy, Line Editing, Fiction, New Media