Dynamic and result-oriented senior leader with over twenty years international experience in Medical Devices and Pharmaceuticals: Product and solution launch in multiple therapy areas, Restructuring, Mergers & Acquisitions, Commercial Excellence, Customer Management. Proven track record of delivering growth in established and emerging markets and driving business transformation through mobilization of international teams. Key skills: • Product launches and geographic expansion in Europe, North America, Middle East, North and South Asia, Latin America • Business transformation in hospital, specialty and primary care, move towards small highly skilled teams: Strategic Account Management, Field Market Access, Medical Science Liaison, Hyper-targeting, Multi-channel promotion • Commercial Productivity, resource allocation, sales team sizing and structuring, marketing mix optimization in more than 30 countries • Leading multi-disciplinary teams by empowerment, replicating best practices across countries and functions. Direct line management, global projects and functional networks

Senior Vice President, Global Commercial Excellence @ BSN Medical is a global medical device company, and a global leader in the worldwide healthcare market specializing in the areas of Orthopedics, Compression Therapy and Wound Care. We are focused on the development of world-class branded products that offer high-quality therapy solutions for our caregivers and patients. My role is to drive commercial productivity, execution, and launch excellence globally. From June 2015 to Present (7 months) Hamburg Area, GermanyVice President, Global Commercial Excellence @ Establish Commercial Excellence, drive resource optimization, field execution and launch excellence globally. From April 2014 to May 2015 (1 year 2 months) Hamburg Area, GermanySenior Director, Business Partner, Business Operations & Implementation, Europe & Canada @ Takeda new commercial model definition. Affiliate re-design, capability deployment, CRM enablement, launch readiness in retail and hospital specialty. Support to area managers, country and franchise heads in Europe and Canada. From May 2012 to January 2014 (1 year 9 months) Senior Director Business Management @ Commercial Integration Europe & Canada Commercial expansion in Emerging Growth Markets From December 2011 to May 2012 (6 months) Senior Director Commercial Effectiveness @ Led business transformation in Europe, Canada and emerging growth markets (Asia, Middle East): resource optimization, key account management, commercial design, EBIT maximization, product launch and growth (Tissue Management, Respiratory, Rheumatology, GI), CRM and performance management. Support to area management, commercial integration / M&A. Managed HQ team (4 direct reports) and global implementation network of 13 Regional champions. From November 2009 to December 2011 (2 years 2 months) Senior Director Selling Excellence @ Sales and marketing resource optimization, first line management transformation, fact based segmentation and targeting, customer relationship management, digital Marketing From January 2009 to November 2009 (11 months) Director Sales Force Excellence @ Sales and marketing resource optimization, call effectiveness, first line management transformation program, fact based segmentation and targeting, team coordination with 25 countries, product launch maximization (Diabetes, Oncology, Cardiology, Osteoporosis, CNS) From 2005 to 2008 (3 years) Director Commercial Effectiveness @ Segmentation and targeting, profiling, marketing optimization, customer relationship management, multi-channel marketing and sales, product launch support in Cardiology, Thrombosis, Oncology, Diabetes and Anti-Infectives primarily in EU 5. From 2003 to 2004 (1 year) Director eBusiness @ Multi-channel Marketing and Sales, nurse and patient-support programs, Medical Education and KOL management, collaboration with patient associations. Support to product launches in Thrombosis, Diabetes, Oncology Award-winning ZoomCancer, ZoomDiabète, ZoomSanté disease management programs. Support to mature portfolio through direct marketing initiatives. Head of Oncology global disease program. Team management (7 direct reports, international implementation network) From January 2000 to December 2002 (3 years) Head, Competency Center @ Change management, business process re-engineering. Team management: 7 project managers. Measured increase in productivity and effectiveness of corporate teams From October 1994 to December 1999 (5 years 3 months) Project Manager @ Reengineering of HR, Legal, Facility Management and Communication business processes, information systems From October 1991 to October 1994 (3 years 1 month) Project Manager and team lead @ Commercialization, logistics, information systems in agribusiness / FMCG Team management (5 analysts) From September 1989 to September 1991 (2 years 1 month) Medical Research Associate @ Multidisciplinary project management in Applied Medical Research: Neurosciences and Pharmacology. Collaboration with US and Australian teams (Massachusetts Institute of Technology in Boston, University of Minneapolis, Children Institute of Omaha, University of Perth). Editing of scientific papers and books, lectures in international conferences (Stockholm, London, Paris…). From September 1985 to September 1989 (4 years 1 month)

MBA, General Management, International @ ESSEC - ESSEC Business School From 1999 to 2000 Ph.D., Neurosciences & Pharmacology @ Université Bordeaux I From 1986 to 1989 Master's degree (D.E.A), Neurosciences & Pharmacology @ Université Bordeaux I From 1985 to 1986 Laurent Decory is skilled in: Pharmaceutical Industry, CRM, Management, Product Launch, Key Account Management, Sales Effectiveness, Cross-functional Team Leadership, Market Access, Resource Allocation, Digital Marketing, Performance Management, Segmentation, Change Management, Sales Operations, Oncology