A highly analytical and ideas-driven marketer with twelve years’ creative industry experience working for brands such as Penguin. Combining prize-winning ability to deliver top-level brand strategies with consumer insight and a strong belief in the power of great ideas. Responsible for the launch of Fifty Shades of Grey and David Nicholls’s One Day amongst many others. Key skills include: - Strategic planning and execution across ATL, BTL and Digital - Strong analytical skills, able to spot genuine insights and to distill them into clear and actionable brand thinking - Creative thinker with the ability to optimise marketing opportunities within budget restraints and time frame - Proven ability to negotiate and drive performance - Strong team player and people manager - Successful management of clients - Excellent creative flair

Marketing and Communications Director @ From September 2014 to Present (1 year 4 months) London, United KingdomDeputy Marketing Director @ - Supporting the Marketing Director with the planning of the Marketing department including strategy and P&L reporting to business stakeholders - Leading brand strategy and implementation of top tier brands (Fifty Shades of Grey, Karin Slaughter, Robert Harris, Sebastian Faulks, and the autobiography of Rod Stewart) including all aspects of product and consumer marketing - Drove the full brand strategy for bestselling-book-of-all-time and cultural phenomenon Fifty Shades of Grey in the UK and across Random House’s subsidiary companies in Australia, New Zealand and India. Results: 1.9 million Facebook Likes, 82k Twitter followers, and sales of over 27 million copies - Working across the full media mix, encompassing print, outdoor, TV, radio, online, and social media - Responsible for the delivery of all new business/author acquisition including Fifty Shades of Grey, and the management of key client relationships - Management of two Marketing Executives/Managers From January 2012 to September 2014 (2 years 9 months) London, United KingdomMarketing Manager progressing to Head of Consumer Marketing @ - Creative responsibility for and implementation of the fiction list's marketing strategy in consultation with the Creative Director - Devised award-winning campaigns for lead titles by John Grisham, David Nicholls, Stephen King, Jodi Picoult, and John le Carré, which resulted in No. 1 bestsellers - Created a gigantic literary hide-and-seek, concealing snippets from Stephen King’s Under the Dome in both physical and online locations. Results: 100% sci-fi and thriller fansite conversion, coverage on 178 sites as well as the Guardian, GQ, Wired and Shortlist, 20,000 visitors to the campaign site, 28.5 million opportunities to see, and a No. 1 bestseller; Revolution Awards and EMEA SABRE Awards finalist for Best Online Campaign; Book Marketing Society Best Marketing Campaign 2010 - Conducted brand and market audits to inform growth and NPD strategies for presentations to authors/agents including John Grisham and Jodi Picoult - Sourced and commissioned consumer insight agencies to produce bespoke market research to inform the structure and direction of 'genre' brands (Crime & Thriller and Women's Fiction) - Worked closely with sales teams to deliver effective retail presentations and conceive BTL initiatives to achieve commercial targets for the fiction list - Responsible for managing the relationship with the company’s media buying agency, including strategic planning and performance review From January 2008 to December 2011 (4 years) London, United KingdomSenior Marketing Executive @ Responsible for devising positioning strategies for titles and authors including Zadie Smith, Jonathan Coe, Will Self, Nicole Krauss, Marina Lewycka, India Knight, Helen Dunmore, Kim Edwards, Alain de Botton and Saul David, implementing innovative marketing campaigns to targeted consumer audiences, and ensuring that all campaigns enhance visibility of the Penguin brand. From May 2005 to December 2007 (2 years 8 months) London, United KingdomMarketing Executive @ From January 2004 to April 2005 (1 year 4 months) London, United Kingdom

Laurence Festal) is skilled in: Media Planning, Publishing, Online Marketing, Marketing Strategy, Social Media Marketing, Strategy, Social Media, Marketing, Creative Direction, Brand Development, Copy Editing, Creative Strategy, Brand Communication, Brand Management, Brand Awareness