Vice President, Business Development @ Magellan Health Services
Director of Sales @ Thomson Reuters, Healthcare
Director, Sales @ WebMD
Education:
BS, Marketing & Management @
University of Virginia
About:
Over 20 years of experience in senior level sales, account management, marketing, and strategic planning within the technology, healthcare and consulting industries. Developed new business and created marketing programs leading to revenue gains and customer retention. Strong organizational skills and leadership experience managing projects, departments, and cross-functional teams.
Vice President, Business Development @ Responsible for business development of
Over 20 years of experience in senior level sales, account management, marketing, and strategic planning within the technology, healthcare and consulting industries. Developed new business and created marketing programs leading to revenue gains and customer retention. Strong organizational skills and leadership experience managing projects, departments, and cross-functional teams.
Vice President, Business Development @ Responsible for business development of specialty pharmacy solutions to clients in the payor, employer and TPA channels to help reduce medical and pharmacy costs. From December 2011 to Present (4 years 1 month) Greater San Diego AreaDirector of Sales @ •Developed and executed a strategic plan generating $1,350,000 in annual recurring revenue for Thomson Reuters Healthcare & Science payer team.
•Uncovered and qualified new health plan leads and maintained a high quality, well balanced sales funnel of over $5,400,000 for territory.
•Established relationships at the C-Suite and at senior level with all health plan prospects and clients.
•Identified market and customer needs and presented Thomson Reuters’ value proposition to clients for enterprise wide decision support needs in areas related to risk management, care management and payment integrity.
•Collaborated with Thomson Reuters account management team, operations, analytics consultants, thought leaders and technical staff throughout the sales cycle to design, build and deliver compelling sales presentations, proposals and contracts. From September 2009 to December 2011 (2 years 4 months) Director, Sales @ •Responsible for prospecting, presenting, negotiating, and closing $1,750,000 in annual revenue for WebMD’s integrated technology solution to the health plan market.
•Top performer in 2008 within WebMD Health Services payer sales team; Reached 109% of sales goal in 2007 with four new regional health plan clients representing $1,913,000 in first year contract value and $6,000,000 in total contract value for WebMD Health Services Group.
•Responsible for management and oversight of key health plan clients during first 12 months of contract to ensure that live programs meet client’s expectations and to identify additional upsell opportunities for WebMD’s services.
•Create sales plans and account specific strategies for target accounts and upsell existing health plan accounts to maximize contract value. From February 2006 to August 2009 (3 years 7 months) Consultant/Senior Account Manager @ •Consistently exceed annual net revenue sales targets for Reuters Health Information, a wholly owned subsidiary of Reuters Group PLC.
•Develop and execute client specific marketing and sales plans for Reuters Health clients and prospective customers in Western Region, including contract renewals, upsells, and new business closures.
•Present Reuters Health services to executives in Marketing, Corporate Communications, and Strategic Planning at targeted healthcare organizations for external and internal communications initiatives.
•Develop strategies for identifying business opportunities with Reuter’s partners; collaborate with management and sales at Reuters Media, Factiva, and other Reuters affiliates to implement strategic plans. From March 2001 to February 2006 (5 years) Director, Product Marketing @ From January 2000 to February 2001 (1 year 2 months) Manager, Product Development @ From September 1997 to January 2000 (2 years 5 months) Director of National Marketing @ From November 1995 to September 1997 (1 year 11 months) Senior Consultant @ From 1994 to 1995 (1 year) Manager @ From August 1989 to August 1992 (3 years 1 month)
University of Virginia Darden School of Business From 1992 to 1994 BS, Marketing & Management @ University of Virginia From 1985 to 1989 Lauren Murphy is skilled in: Leadership, Marketing Strategy, Cross-functional Team Leadership, Analytics, Sales, Account Management, Business Development, Strategy, Enterprise Software, Strategic Partnerships, Product Management, Strategic Planning, Managed Care, Product Marketing, Program Management
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