Image of Lauren Gerardi

Lauren Gerardi

Associate Director of Integrated Marketing

Client Account Director at GRAIN Group

New York, New York

Section title

Lauren Gerardi's Email Addresses & Phone Numbers

Lauren Gerardi's Work Experience

Time Inc.

Associate Director of Integrated Marketing

April 2015 to Present

Greater New York City Area

Time Inc.

Senior Integrated Marketing Manager at Real Simple & RealSimple.com

April 2013 to April 2015

Time Inc.

Sales Development Manager - Digital Solutions, Real Simple & Time Inc. Lifestyle Group sites

February 2012 to August 2013

Lauren Gerardi's Education

University of Delaware

Double Bachelor of Arts

Lauren Gerardi's Professional Skills Radar Chart

Based on our findings, Lauren Gerardi is ...

Considerate
Motivational
Talkative

What's on Lauren Gerardi's mind?

Based on our findings, Lauren Gerardi is ...

50% Left Brained
50% Right Brained

Lauren Gerardi's Estimated Salary Range

About Lauren Gerardi's Current Company

Time Inc.

Frequently Asked Questions about Lauren Gerardi

What company does Lauren Gerardi work for?

Lauren Gerardi works for Time Inc.


What is Lauren Gerardi's role at Time Inc.?

Lauren Gerardi is Associate Director of Integrated Marketing


What is Lauren Gerardi's personal email address?

Lauren Gerardi's personal email address is l****[email protected]


What is Lauren Gerardi's business email address?

Lauren Gerardi's business email addresses are not available


What is Lauren Gerardi's Phone Number?

Lauren Gerardi's phone (212) ***-*302


What industry does Lauren Gerardi work in?

Lauren Gerardi works in the Marketing and Advertising industry.


Who are Lauren Gerardi's colleagues?

Lauren Gerardi's colleagues are Marquaysa Battle, Michael Sanchez, Veronica Joh, Allan Goncalves, Timothy Roche, Erika Markowitz, Ian Bolf, Brandon More, Aaron Farley, and Faizus Viki


About Lauren Gerardi

📖 Summary

Associate Director of Integrated Marketing @ From April 2015 to Present (9 months) Greater New York City AreaSenior Integrated Marketing Manager at Real Simple & RealSimple.com @ From April 2013 to April 2015 (2 years 1 month) Sales Development Manager - Digital Solutions, Real Simple & Time Inc. Lifestyle Group sites @ • Activate added value programs for advertisers, such as: events, advertorials, rich media units, contests, sweepstakes, and other non-standard digital advertising programs for clients • Primary marketing liaison on multi-site deals across the Lifestyle Group brands: All You, Coastal Living, Cooking Light, Health, MyHomeIdeas.com, MyRecipes.com, Real Simple, Southern Living, Sunset, and This Old House • Create and oversee production of online ad sales materials and collateral, incorporating research data where necessary • Develop compelling ideas to deliver on client objectives for all online RFPs From February 2012 to August 2013 (1 year 7 months) Digital Marketing & Merchandising Manager @ • Project Manager on several successful promotional websites with Conde Nast Studio • Brainstorm with editorial team to create new sales programs and advertising products for Brides.com in order to maximize revenue • Development and execution of integrated sweepstakes, contests, events, and custom program initiatives from start to finish • Create contextually integrated program proposals for RFP responses including program ideation, mock-ups and related materials that meet clients needs and objectives From February 2011 to February 2012 (1 year 1 month) Greater New York City AreaSales Planning Manager/Associate Integrated Marketing Manager @ SALES PLANNING MANAGER • Primary liaison with editorial and product teams in the development of new advertising products. • Create “big idea” client specific and broader category opportunities, in order to maximize revenue. • Attend sales calls with Sales Representative at Client offices and Media agencies. • Manage client events for U.S. News Media Group. • Create effective marketing & sales tools, including sell sheets, presentations, POVs and mockups ASSOCIATE INTEGRATED MARKETING MANAGER • Craft online and integrated proposals and RFP responses for clients • Develop out-of the box, multi-platform integrated programs for key advertisers from the RFP stage to final execution, including creation of in-house ads and promotional online advertisement • Cross functional Project Manager on multiple key accounts SALES PLANNER • Work with Ad Operations to ensure timely delivery and success of online campaigns • Manage client events for U.S News & World Report Magazine & USNews.com Responsible for managing advertising inventory in DART for Publishers as well as communicating availability to Sales Team to maximize selling • Inputted and followed all current campaign information including pricing, impression levels, inventory and signed insertion orders • Primary Contact for U.S. News & World Report President for Online Revenue SALES ASSISTANT: • Played key support role to three sales account managers and two Regional Account Managers in acquisition of new and existing business • Planned and executed numerous publicity events for clients from start to finish • Created presentation books, POV’s, and other helpful materials for use in proposals and at meetings From August 2006 to February 2011 (4 years 7 months) Greater New York City AreaDouble Bachelor of Arts @ University of Delaware Lauren Gerardi is skilled in: Publishing, Advertising, Promotions, Proposal Writing, Omniture, Digital Media, Online Advertising, Digital Marketing, Content Strategy, Integrated Marketing, Email Marketing, Social Media, Web Analytics, Blogging, Online Marketing


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Lauren Gerardi's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 0 month(s)

Lauren Gerardi's Willingness to Change Jobs

Unlikely

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