Lauren Gerardi's Email Addresses & Phone Numbers

📖 Summary

Associate Director of Integrated Marketing @ From April 2015 to Present (9 months) Greater New York City AreaSenior Integrated Marketing Manager at Real Simple & RealSimple.com @ From April 2013 to April 2015 (2 years 1 month) Sales Development Manager - Digital Solutions, Real Simple & Time Inc. Lifestyle Group sites @ • Activate added value programs for advertisers, such as: events, advertorials, rich media units, contests, sweepstakes, and other non-standard digital advertising programs for clients • Primary marketing liaison on multi-site deals across the Lifestyle Group brands: All You, Coastal Living, Cooking Light, Health, MyHomeIdeas.com, MyRecipes.com, Real Simple, Southern Living, Sunset, and This Old House • Create and oversee production of online ad sales materials and collateral, incorporating research data where necessary • Develop compelling ideas to deliver on client objectives for all online RFPs From February 2012 to August 2013 (1 year 7 months) Digital Marketing & Merchandising Manager @ • Project Manager on several successful promotional websites with Conde Nast Studio • Brainstorm with editorial team to create new sales programs and advertising products for Brides.com in order to maximize revenue • Development and execution of integrated sweepstakes, contests, events, and custom program initiatives from start to finish • Create contextually integrated program proposals for RFP responses including program ideation, mock-ups and related materials that meet clients needs and objectives From February 2011 to February 2012 (1 year 1 month) Greater New York City AreaSales Planning Manager/Associate Integrated Marketing Manager @ SALES PLANNING MANAGER • Primary liaison with editorial and product teams in the development of new advertising products. • Create “big idea” client specific and broader category opportunities, in order to maximize revenue. • Attend sales calls with Sales Representative at Client offices and Media agencies. • Manage client events for U.S. News Media Group. • Create effective marketing & sales tools, including sell sheets, presentations, POVs and mockups ASSOCIATE INTEGRATED MARKETING MANAGER • Craft online and integrated proposals and RFP responses for clients • Develop out-of the box, multi-platform integrated programs for key advertisers from the RFP stage to final execution, including creation of in-house ads and promotional online advertisement • Cross functional Project Manager on multiple key accounts SALES PLANNER • Work with Ad Operations to ensure timely delivery and success of online campaigns • Manage client events for U.S News & World Report Magazine & USNews.com Responsible for managing advertising inventory in DART for Publishers as well as communicating availability to Sales Team to maximize selling • Inputted and followed all current campaign information including pricing, impression levels, inventory and signed insertion orders • Primary Contact for U.S. News & World Report President for Online Revenue SALES ASSISTANT: • Played key support role to three sales account managers and two Regional Account Managers in acquisition of new and existing business • Planned and executed numerous publicity events for clients from start to finish • Created presentation books, POV’s, and other helpful materials for use in proposals and at meetings From August 2006 to February 2011 (4 years 7 months) Greater New York City AreaDouble Bachelor of Arts @ University of Delaware Lauren Gerardi is skilled in: Publishing, Advertising, Promotions, Proposal Writing, Omniture, Digital Media, Online Advertising, Digital Marketing, Content Strategy, Integrated Marketing, Email Marketing, Social Media, Web Analytics, Blogging, Online Marketing