Laura is a global B2B strategy and sales force leadership executive with over 20 years of experience in the e-commerce, financial services and payments industries. She has a strong track record within global blue chip companies, including Amazon, Citi, American Express, Lazard and KPMG, as well as entrepreneurial firms. Her key strengths are leadership, business development, communication, financial acumen, stakeholder management and board-level network. Having lived in London, Singapore, New York and Los Angeles and worked across over 25 markets in North America, EMEA, Russia/CIS and Asia Pacific, she has significant international experience. Laura holds a BS in Accounting from Auburn University and MBA degrees from Columbia and London Business School.

Head of Corporate Gift Cards UK @ Amazon corporate gift products, promotions and experiences help our partners to engage and delight their customers, employees and future customers. Based in London, I oversee the Corporate Gift Card business for Amazon UK. * Lead a team of B2B business and account development professionals focused on building partnerships with leading companies who wish to utilise Amazon Gift Cards to acquire new customers, engage existing customers and recognise employees * Collaborate across the wider Amazon Group (ie. Kindle, Fire Phone/TV, Amazon Media Group, Amazon Web Services, etc) to deepen relationships with our partners From 2014 to Present (1 year) London, United KingdomDeputy Chairman @ The Emerging Payments Association brings together leaders across the emerging payments spectrum to help shape the future of the payments industry landscape. Our mission is to make the UK a global leader in payments innovation by attracting investment capital and creating a hospitable regulatory environment for innovators, new entrants and disruptors. From 2013 to Present (2 years) Partner, Consumer Financial Services & Payments @ Partner, The Ashton Partnership LLP (2012 – 2014) Boutique executive search and talent advisory firm * Responsible for leading the Digital Commerce & Payments practice * Originate and execute retained executive search mandates at Board and C-suite level * Conduct board effectiveness evaluations and human capital due diligence assignments Consultant, Wrightson Wood LLC (2010 – 2012) Boutique executive search and talent advisory firm focused on the payments industry * Conducted executive searches at NED, MD, Director and VP levels in consumer financial services with cients such as Barclays, Kessler, WorldPay, Western Union and Accourt * Advised clients on talent strategy, culture assessment and succession planning Executive Director, Russell Reynolds Associates (2007 - 2009) * Delivered retained executive search mandates for C-suite and Board in the retail banking, commercial banking and payments industries, as well as portfolio companies within private equity firms (Representative clients: HSBC, Barclays, Lloyds, Alchemy, Palamon Capital Partners, Credit Bank of Moscow, American Express, RBS) * Provided executive assessment for top management as part of succession planning, employee development and post-merger integration From 2007 to 2014 (7 years) London, United KingdomSVP, Business Development-Asia Pacific @ Based in Singapore, responsible for business development across the Asia Pacific region within the Global Consumer Group * Structured and negotiated multi-market co-brand card partnerships with retailers, airlines, telecoms, and regional banks * Partnered with US or European-based companies to develop deals in Japan and Asia * Managed M&A team on valuations for card portfolio acquisitions and creation of joint ventures * Provided leadership/consultation to AP country teams for the development of local deals * Developed and deployed the global ‘agent banking’ strategy for Citi across AP and EMEA From 2005 to 2007 (2 years) Director, International Partnerships @ During 10-year tenure with Amex, based in NYC and London, held a variety of B2B roles across 4 business units, including Global Corporate Services, Small Business Services, International Consumer Services, and Global Network Services. Director, International Partnerships * Strategy: Developed global strategies for the ‘partnerships channel’ across international markets, including portfolio acquisition strategy, private banking strategy, airline co-brand blueprint, high-spend partnership initiative, retail co-brand strategy, “B2B2C culture” development * Negotiation: Negotiated / closed deals with strategic partners, portfolio acquisitions and joint ventures, such as Alitalia, AeroMexico, British Airways, Singapore Airlines, Thai Airways, KLM, SAS * Partnership Optimization: Led team to optimize top 25 co-branded card deals across international From 2001 to 2005 (4 years) Director, Global Corporate Card & Business Travel @ American Express - Global Corporate Card & Business Travel / B2B (1999 – 2001) Director-Field Effectiveness - Sales Planning, Incentive Design & Reward * Led team of 9 sales planning and compensation experts to drive growth through the B2B sales force * Managing targets, incentive plans and rewards for all B2B sales and account development groups, encompassing 23 positions/550 field employees * Established purpose, responsibilities and rules of engagement for sales and account development * Optimized the investment of $20+ million incentive budget American Express - Small Business Services/ OPEN Network (1998 – 1999) Director, Assistant to the President * Assisted the President in all aspects of leadership of the $30 billion business unit * Communicated SBS strategy, goals, and performance to the Wall Street, BOD, and employees * Led annual talent review and employee development for executive team (direct reports to President) * Managed various strategic consulting projects: Amex market share analysis, pricing strategy American Express - Global Corporate Card & Business Travel / B2B (1997 – 1998) Senior Manager, Sales Planning & Incentive Design * Created sales targets, incentive plans and contests for all B2B sales/ account development groups * Manage team responsible for rewards & recognition * Lead cross-functional team responsible for re-organizing sales force and change management project American Express - Global Corporate Card & Business Travel / B2B (1995 – 1997) Senior Manager, Pricing * Created complex financial models and revenue share agreement with clients * Developed pricing strategy and trained the sales force From 1995 to 2001 (6 years) Greater New York City AreaAssociate, Public Finance @ * Structured complex financing plans ranging in size from $30 to $500 million * Prepared debt capacity studies and structured bond issues * Created and delivered client, rating agency, and investor presentations/sales pitches From 1993 to 1995 (2 years) Greater Los Angeles AreaAuditor @ * Performed audits of corporate financial statements – financial institutions, entertainment, government From 1992 to 1993 (1 year) Greater Los Angeles Area

MBA @ Columbia University - Columbia Business School From 2003 to 2005 MBA @ London Business School From 2003 to 2005 BS, Accounting @ Auburn University From 1988 to 1991 Masters, Leadership Coaching @ Georgetown University Laura McCracken is skilled in: Strategy, Leadership Development, Executive Search, Financial Services, Leadership, Talent Management, Executive Coaching, Strategic Partnerships, Payments, Public Speaking, Executive Management, Business Development, E-commerce, Succession Planning, Organizational Development