Ecommerce professional with 3 years experience in online businesses specialized in fashion. My Ecommerce experience is focused on creating an optimal online shopping experience through strategic planning, site content, usability, merchandising and creative initiatives.

Ecommerce Assistant @ From September 2015 to Present (4 months) Ecommerce Coordinator @ From April 2015 to August 2015 (5 months) Ecommerce Coordinator @ - Using DW Business manager, manage product catalogs site updates and daily site maintenance. - Collaborate with ecommerce buyers and ecommerce associate to fully understand assortment, deliveries and merchandising strategy - Collaborate with ecommerce manager to manage samples, product photography needs and help execute photo shoots - Coordinate with internal photography studio to provide retouch notes and delivery directions for completed imagery - Collaborate with Operations team, Customer Service team and Warehouse teams to proactively facilitate and resolve issues/escalations - Instituted internal product tracking system for photography and catalog production. - Point person for daily site for issues From November 2014 to April 2015 (6 months) Greater New York City AreaAssistant Buyer for Nautica.com @ - Developed markdown and pricing strategies while balancing company objectives with customer satisfaction maximization. - Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services. Manage style tracking report for seasonal best and worst sellers. - Completed quarterly forecasting and weekly/monthly financial reviews. - Attend market appointments to develop seasonal merchandise assortments. - Utilize Demandware platform to assort merchandise before going live on site. Ensure correct site copy and product information; analyze landing page traffic and conversion reports. - Cultivated effective partnerships with Creative, marketing, sales and operations support staff. - Coordinate with Marketing and Creative Manager to plan site updates, promotional and product focused emails. - Organize and schedule in-studio shoot dates for calendar year 2013-2014. - Contribute to accurate and timely image delivery to FTP in conjunction with Studio Digital Assets Manager. - Responsible for all aspects of e-commerce intern program. Includes identifying, recruiting and interviewing candidates, making offers, and serving as the point person during the course of their internship. From April 2012 to April 2014 (2 years 1 month) Sales Coordinator @ Support Sales team by merchandising showroom, and acting as liaison between designers and stores. From November 2011 to April 2012 (6 months) Temporary Associate @ Assisting E-commerce Merchandising Team with detail sheets and creating purchase orders using Style Data Management System From September 2011 to October 2011 (2 months) Public Relations and Sales Intern @ Responsible for PR, clerical and sales tasks; created sample archiving system for press. Updated Facebook and Twitter daily, researched potential blog for brand. Researched and contacted potential customers. Participated in NY Gift Fair August 2011 Used High Rise System to maintain company's contacts. From July 2011 to September 2011 (3 months) Production Intern @ Gained fundamental knowledge of product design and manufacturing. Responsible for establishing new accounts, outsourcing for personalization products, used Corel Draw to design customer logos and images, and visually merchandised the showroom. From September 2010 to November 2010 (3 months) Public Relations Intern @ Assisted BCBG Max Azria PR department during fashion week and Herve Leger show. From September 2010 to September 2010 (1 month) Public Relations Intern @ Summer intern in Public Relations Department.Organized and maintained showroom. Visually merchandised showroom. Trafficked samples going to various publications and stylists. Maintained and updated archive books. Observed stylist and PR manager meetings. Pulled looks requested by editors and stylists. From May 2010 to July 2010 (3 months) Tokidoki Sales Intern @ Summer intern for Toki doki and Domestic Sales.Organized samples and became familiar with styles and prints. Updated Open door’s List. Observed buyer meetings. Researched and sent newsletters to potential clients. Leader of internship project group and created a proposal for a college tour and line. From May 2009 to July 2009 (3 months)

Fashion Merchandising, Product Development, Business @ Marist College From 2007 to 2011 Bachelor, Professional Studies; Fashion Merchandising @ Marist CollegeRidge High SchoolScoula Lorenzo De MediciCore Studies @ Scoula Lorenzo De Medici Krista Behr is skilled in: Word, Excel, Photoshop, Fashion, Facebook, Microsoft Word, Microsoft Excel, Retail