I'm a creative and passionate social media marketing professional with a proven record of developing and executing on integrated strategies for lead gen, customer engagement, thought leadership, and brand awareness. I believe in an integrated approach to digital marketing where social media becomes the glue between customer marketing, corporate communications, event marketing, lead generation, and sales. I like working in diverse, cross functional teams to create fun and innovative programs. In my spare time, I'm a corporate social media adviser to a small social media agency, Social Tribe. I've also contributed content to Sprinklr's upcoming Social@Scale ebook, and have been a guest speaker at Sprinklr's Social@Scale events. I also recently contributed to Sprinklr's latest Social@Scale eBook on Social Infrastructure (download your copy here: http://spr.ly/kira_swain) I'm also always working on growing my dog's Instagram following and getting his therapy dog certification. Follow Winston on Instagram: http://instagram.com/winstagram2